I get canonically Shane Hollander doesn't use social media, except for his brand endorsements. But i think that man would have a silly little quirky habit of using instagram stories once it became a thing. He'd have incredibly curated story highlights. With aesthetically pleasing photos, and ideally chosen captions. (You dont become the face of a luxury brand without SOME idea of how aesthetically appealing photography works. And we know based on show Shane, he does have good opinions on stuff, if we're judging based on the cottage, he has good tastes).
I also believe that, much like the wonderful Aerin Frankel (PWHL goalie, Olympic Gold Medalist, Cesar Salad Enthusiast), Shane would have an anonymous finsta dedicated to something silly. Maybe rating his favorite books + little blurbs on what he enjoyed. Maybe rating best/worst airports to travel into and out of. Perhaps it would be rating hotels, and how they've decorated, their property choices (mr. real estate indeed). I think it would be extremely funny to have Shane rate different ginger ale brands (container type as well) as he travels, but have this be a deep cut in the canon. dont let general people know Shane likes Gingerale until the finsta becomes public knowledge, let people think hes a sports drink person. (Because of sponsorships or whatever). So the finsta would be his way of of being a ginger ale connoisseur, ginger ale perfectionist, without the world knowing. (Let the finsta be a secret from the general public for YEARS. Only let it be known to his team and friends, so they think that hes bad at secrets, because he cant even keep his finsta a secret from them.) (lololol). Give Shane some silly quirked up habits, that exist outside of hockey (but still fit his personality and lifestyle, which are admittedly mainly hockey).