Afropunk Festival Rebrand by Yuma Naito
‘To piece the rebrand together Yuma created a custom typeface, APF Display, which represents the festival’s unique sensibility forming its own visual language “in a very playful way”. Alongside this, the designer has created a second poster series for its 15th anniversary event, Afrotopia. “The series of posters demonstrates how logotype would be used as a pattern, along with collages that represent DIY aspects of both Afropunk culture and Afrofuturism,” he explains.The result is bold and brave, with long elongated type that slots together satisfyingly and by “introducing onomatopoeia, the posters tell stories about what people would feel and experience at the event in a typographic way”.’
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