Facing my fears as a small business owner.
A few months ago, I was asked to write an article for Hiscox, my liability insurance carrier, about facing my fears as a small business owner. They were working on a campaign about facing fears and going for it and wanted to know how small business owners pushed through the dark moments. This was my reply:
I am a mom. When I decided to have a child, after years of thinking I didnāt want one, I had no idea that becoming a mom would radically change my identity and the way I saw the world. While I have multiple degrees and certifications and a variety of credentials listed after my name on my business card, while I have had a successful and important career, as a mother of a three-year-old, I am first and foremost a mom. As a career minded feminist, I did not see that one coming. And yet, it is the most rewarding and powerful shift in my life. I am a mom.
Now, why do I start here? This is an article about facing my greatest fears and taking the risk to start a business. Why should motherhood even be a talking point? Ahhh, but you see? My greatest fears and my greatest motivations come from this, that I am a mom.
When Ravi was born, my husband and I decided to make a bold move. We would leave our home, our solid connections, our friends and family in Los Angeles and move to Portland, OR. Our decision was simple, we wanted clean air, good food, and we wanted our little family to come first. I had taken extra time with Ravi and not yet returned to work, and money was tight. This was complicated by needing to sell our house in a terrible market. And my husband, a commercial photographer, would be leaving all his local agency contacts, and we were not sure what that would mean for him. There were moments where we felt absolutely out of our minds, and yet⦠there was this pull to Portland.
As an occupational therapist, I can find work anywhere. When Ravi was a year old, I took part-time work. And it was fine. I hated being away from my baby, and it was not work that was completely in alignment, but it was fine. And yet, my heart wanted more. I was always a very holistic, non-traditional therapist operating in a medical model that has little words or space for the modalities that are my heartās calling. I had always wanted to own my own clinic that would offer of community of support with a holistic perspective.
I was offered an opportunity to start my practice under the umbrella of an existing physical therapy clinic. This was not my dream, but it felt like a supportive next step. So, I worked a day job and slowly built a presence in a new city where no one knew me or my work. I dealt with the growing pains of learning to market to people who didnāt know my name and learning how to package and sell my work in a way that fit my new market. I found I actually didnāt have to compartmentalize my work here. I could be both an experienced occupational therapist with expertise in oncology, head injury, chronic pain, and womenās health while also being seen as a great craniosacral therapist and spiritual counselor. In Portland, quite frankly, people expected it.
Eventually, I reached a tipping point. I had a solid awareness that my referrals were about to explode, and it didnāt feel in alignment to have that happen in someone elseās shop. Particularly as I had little control over anything but what happened in my little treatment room. But the thought of opening my own clinic meant more overhead, more risk, more time, and it meant standing forward in a still very new community. It meant that I would quickly be unable to hold another job, and it meant that I had to take a gamble. Would I be able to put food on the table? Would I have enough time with my kid? Would I be a complete and utter failure at a time when my son needed me most? Was it completely selfish of me to do this instead of just taking a nice, stable hospital job?
How I moved through this was to get back to the heart, to my truth as a mom. What I wanted most was to show my son what it looks like to be living an authentic life. I wanted to show him the courage I would hope for him when faced with a challenge. And I sought to create a business that kept my family as my priority. And so, I signed a lease on a space a mile from our home. I brought on an acupuncturist and a massage therapist who are amazing practitioners and dear friends. I designed a space that would be family friendly, for my family and for each family we serve. I opened myself up to the possibilities, and amazing things happened.
After almost 2 years of marketing and preparing, actually hanging my shingle and getting to work was quite easy. Referrals poured in, from friends, from clients, from other providers in the area. And when I wrote the mission statement for the clinic, Whole You LLC, I worked to Ā embrace the greater potential my work had:
Whole You, LLC is a holistic wellness collective comprised of experienced and talented practitioners who consciously serve the physical, emotional, psychological, energetic, and spiritual needs of clients.Ā Practitioners enthusiastically work with babies, children, and adults in a peaceful, nurturing clinic in NE Portland.
I was happily surprised how putting my mission out in the world for my clinic quickly expanded the type of clients I attracted, the depth of the work done, and the excitement I had to show up each day. And the ability to collaborate with like-minded practitioners versus merely working alongside people who didnāt understand or appreciate my work was both healing and motivating as I moved through the early days of getting things running smoothly.
I am only 8 months into my new business. It truly is still in its infancy. And I mother it like I mother my child, with attention, with love, and with deep breaths when things get stressful. And we are thriving. My business is thriving. My little family is thriving, and I am thriving.
Yesterday, I received a card from another local business. The message written inside said, āOn this day, we celebrate all the mothers you have mothered, and the good work you do in our community. You are a true gift!ā The greatest gift to me in this message is that I am seen and celebrated for my mothering. Because I am successful, I am enlivened, I am constantly propelled forward by that power. I am a mom.