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$LAYYYTER
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2025 on Tumblr: Trends That Defined the Year

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oozey mess
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we're not kids anymore.
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@2busydancing
incredible company to be in
Taylor Swift, a leader involved in all elements of her business, stops in to congratulate Tegan and Sara on an awesome show. (x)
Source
Happy Pride Month!
The Red Tour was a global phenomenon, but the biggest leadership lesson arrived backstage in a quiet dressing room. Discover how Taylor Swif
We often think that great leadership requires big spectacle and high stakes, but sometimes it arrives in the smallest details. In 2013, while managing Tegan and Sara, I witnessed an unassuming masterclass from one of the world’s biggest stars in a quiet dressing room backstage.
Earlier that year, my inbox had lit up with an email I never expected in my wildest dreams: “Robert Allen here. I am writing to extend a personal invitation from Taylor for Tegan and Sara to join her onstage.” I stopped in my tracks and took stock of the moment. This was no ordinary Taylor. This was Taylor Swift.
Providing Opportunity
Swift was in her Red Tour era, and her longtime management colleague Robert Allen was helping to organize a unique show concept she had conceived. Select tour stops would feature a surprise guest with a twist — rather than appearing as a conventional opener, the surprise guest would join Swift on stage during the middle of her set, and together they would sing a song from the guest’s catalogue.
The idea would allow Swift to shine a spotlight on artists and songs she loved, creating mutually reinforcing viral moments. Some shows included a legend like Jennifer Lopez or Carly Simon, other shows featured a rising star. The anticipation became part of the rhythm of the Red Tour, rewarding superfans and transforming a global arena run into a different story each night.
We worked quickly to confirm Tegan and Sara as the surprise guest for an upcoming tour stop at The Staples Center in Los Angeles. Plans were put in motion to sing together on “Closer,” the biggest pop single of Tegan and Sara’s career at the time. Swift’s band would learn the song, and all Tegan and Sara had to do was be ready to sing it with her in front of 20,000 screaming fans. No pressure.
When we landed in L.A. a few months later, I knew we were ready for a big moment in Tegan and Sara’s career. What I didn’t know was that watching Swift work behind the scenes would exemplify a lesson in business leadership that has stuck with me to this day.
Big Venue, Small Touches
Walking through private corridors at The Staples Center upon arrival, we passed the fabled dressing rooms of the NBA’s Lakers and the NHL’s Kings and gazed at championship photographs. As we got situated in our more modest dressing room a few doors down, we glanced at the hospitality rider on a draped table in the corner and noticed something unexpected. Standing beside the standard items — water, wine and snacks — were four Mason jars of strawberry jam and a carefully placed handwritten note from Swift, welcoming Tegan and Sara to the tour.
None of us could believe she had taken the time to personally write a welcome note, but when she sauntered into the room a few minutes later to say hi, we were even more dumbfounded.
“Did you see the jam I made for you?” she excitedly asked Tegan and Sara.
Swift was famous for her ability to create personal connection with her fans, but personally making jam for Tegan and Sara? How could someone who juggled constant media obligations, millions of fans and a relentless touring schedule find the time?
Without missing a beat, she explained that with L.A. being a four-night stand, she was stationary and wanted to unwind at home by making batches of homemade jam. We were the lucky recipients of her ritual, and it was one of the most memorable welcomes we had ever received. Swift’s famous personal touch in the flesh.
Just realised sth: My birthday is on July 4th, so the weeding weekend, and I'll be spending it in Budapest (I'm from Germany but have family and friends in Hungary). My friends asked me what bar I had in mind for the evening and well... we almost always end up in fekete kutya, aka THE black dog bar. I cannot escape the swiftieism even if I tried lol.
"just intrinsically can identify and understand feelings" YES AND then she uses that understanding to build emotional landscapes. I imagine it analogously to like a landscape oil painting with background, foreground, just layers of emotion assembled just so to create a single view. Come back and stare at it periodically and notice some nuance you hadn't caught before (swiftieism) and or just enjoy the whole painting because it looks cool (grooving to the current radio single). This metaphor got away from me
it works perfectly though!!!! because this is exactly what she does in her writing
So music and writing all together, I really can't picture my life without it.
is jake gyllenhaal gay??
why would you ask us, a narnia blog, this
happy pride month to this post specifically
Why is this so cute?
taylor going back to her country roots with “i knew it, i knew you” during the 20th year of her career
As opposed to I knew it, I know you by Gracie Abrams
Taylor Swift has changed her profile picture in all her socials. (June 1, 2026)
She’s defrosting
same like idk why but this was posted and i immediately just got hit with a feeling of ts13 being next and it maybe being country lollll
movie songs are like a drug in this way because she basically does it over and over - only exception is kind of beautiful ghosts and that was a very specific scenario