Apparently I’ve just only been exposed to extremely biased sources on the situation. I was under the impression that Anish kapoor bought vanta black and made it so he was the only artist who could use it commercially
I figured as much. And it’s really not your fault, that’s what everybody thinks, because that is very specifically the narrative that Stewart simple propagated to the media, which worked because it launched his career. We all hate the idea of an elitist asshole gatekeeping something, especially in the name of art. But as I’m about to explain, nothing is further from the truth than that narrative.
So in order for me to explain this to people who’ve only ever heard the Stewart simple version of the story. I need to reset the narrative around Vantablack so let’s discuss the following framework.:
What Vantablack is: Vantablack is a substance made out of carbon nano tubes, originally grown in a lab and functions as the darkest synthetic material on earth. Under a microscope Vanta black looks more like shards of glass, sticking out as tubes. The original version of Vanta Black was so difficult to work with that there was no possible way it could be used outside of its original intent.
What Vantablack is not: a pigment. A paint. Vantablack is not something that you were supposed to use to paint with.
Who creates and distributes Vantablack: an engineering company named Surrey NanoSystems.
Who does not do those things: an art house. A distribution company. Any kind of company that creates and distributes pigments on a massive, artistic scale.
Who was Vantablack made for: Vanta Black was made by aerospace engineers for aerospace engineers, looking for something to coat the insides of massive NASA telescopes.
Who it was not made for: artists.
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Hopefully already just by understanding what Vantablack is, what it was made for, and who it’s made by you and other people are beginning to see what the problem is with Stuart simples narrative around Vanta black. 
But you may be wondering if Vanta black is a highly toxic unstable substance made out of carbon nano tubes by aerospace engineers for aerospace engineers, working in space, then how did we get here? well, Vanta, black 2.0, if you will was created in such a way that it could be sprayed onto substances in a certain way meaning that theoretically it could be used artistically. Surround nanosystems held an exhibition where they displayed Vanta black and when artist saw this, they were inundated with calls from artist, wanting to use it in their work. But as we’ve already established surrey nanosystems is not a distribution company. They’re an engineering company. And they made the decision that they could only work with one artist, because they simply did not have the physical ability to produce Vantablack at a scale that allowed them to work with more than one person. (To this day, vanta Black has to be distributed by a specialized robotic arm that creates it in painfully small amounts in an enclosed box that can then be given to someone in a lab. )
Enter Anish Kapoor: Anish Kapoor, at this time was already a world, renowned artist, and the creator of many public facing pieces, such as cloud gate, a.k.a. the Chicago Bean. His entire life‘s work was dedicated to how light is refracted and interplays with the void, making him not only the perfect person to be chosen because of prestige but also because his life‘s work spoke to the engineers who created Vanta black.
Now this should’ve been seen as an incredible accomplishment and honor for this Indian artist to be chosen as the soul licensor of Vantablack as this company was only able to choose one person and people were really excited about this for him and that’s where the story ends, right? Right? Right? 
Enter Stuart Semple: Stuart simple was a 25-year-old man in the UK living with his mother when she came into his room and told him about Vantablack. As an artist himself, Stewart simple wanted to try Vanta Black, and was told by the company that he could not. It was then that he discovered the only person on earth licensed to use Vantablack was Anish Kapoor. Please keep in mind that Vantablack is not a paint, and it is so difficult to work with that Anish Kapoor has only ever produced one singular piece of art with Vantablack. So like a child who has just been told by their mom that they can’t use something, Stewart simple decided to throw a hissy fit. He created a pink pigment that he conditionally said everyone could use except Anish Kapoor and then launch this pigment with the hashtag #ShareTheBlack. 
This caught the attention of the news media, and when asked about this situation, that was previously relatively unheard of, Stuart simple, went onto describe Anish Kapoor as this tyrannical elitist who “banned“ the use of Vantablack to keep other artists from using it. But hopefully you can already see how that is Literally not true. Anish Kapoor does not make Vanta black. Anish Kapoor cannot sell Vanta black. Anish Kapoor cannot give you permission to use Vanta black. And Vanta black is not even a paint. 
But the narrative of some elitist asshole gatekeeping, a color, versus some poor, struggling artist, was so catching that tens of thousands of people on the Internet flooded Anish Kapoor‘s social media, pages to talk shit about him and to this day when Anish Kapoor is brought up, it’s always “fuck Anish Kapoor“ meanwhile Stuart has launched an entire very lucrative career around slandering and smearing Anish Kapoor when Anish Kapoor literally never did anything but be qualified enough to be the one person chosen by a company that is literally only able to work with one person at a time. 
The fact remains Stewart simple, very intentionally allows this narrative to continue because it makes him money. He has made a ton of money off of slandering Anish Kapoor as if Anish Kapoor is the reason he can’t use Vanta black when the reason he can’t use Vanta black is because no one can use Vanta black, and the only person who might be able to use it is Anish Kapoor and that is not Anish Kapoor‘s fault. 
It is not lost on me that there are racial connotations to the story as well. There are actual companies and artists in the world who have trademarks around certain colors that they do not allow other people to use in public showcases. But we really as a community allowed this white man to smear and slander an Indian artist, based entirely off of misinformation, and to this day people jump on the Internet, saying fuck Anish Kapoor because of it. Now, Anish Kapoor is not some struggling person. He is probably a multibajillionaire And doesn’t necessarily need our sympathy. But I think the story of Vantablack is a really good case study of how misinformation spreads, and how people never bother to question the framework of a story. 
