Fascism sells a synthetic nostalgia.
As good a time as any to remind folks of the 14 properties of "ur-fascism" (described by Umberto Eco, who grew up in Italy under Mussolini, in his 1995 essay Ur-Fascism). Not all need be present for single regime to be fascist, but a Venn diagram of all fascist regimes will cover them all.
CULT OF TRADITION. The old ways are best. The New is not worthwhile.
REJECT MODERNISM The development of Western philosophy post-Enlightenment is seen as a descent into depravity. See also : Reject post-modernism, which is seen as an even greater descent into irrationality.
ACTION FOR ACTION'S SAKE. Action is to be taken without reflection or introspection - that's for weaklings and degenerates. Often seen in a derision of "intellectual elites".
DISAGREEMENT IS TREASON. Analytical criticism cannot be allowed. A pantomime of discourse may be allowed, but only within the accepted framework and only if reaching the foregone conclusion.
FEAR OF DIFFERENCE. Outsiders are your enemy. Those who are different are evil and want to corrupt you and destroy all you hold dear.
APPEAL TO A FRUSTRATED MIDDLE CLASS Capitalising on genuine frustrations by pointing them toward convenient scapegoats. Real concerns used a recruiting tools.
OBSESSION WITH A PLOT. There is a conspiracy run by THEM. You are besieged by THEM. THEY are behind all your ills. THEY are working in the shadows to enslave and destroy you.
THE ENEMY IS BOTH STRONG AND WEAK. When rhetorically convenient, THEY are all-powerful. When rhetorically convenient, THEY are feeble, stupid, weak. The rhetorical focus shifts regardless of self-contradiction, because all that matters is positioning the enemy where the speaker's goal requires them to be at any given moment.
PACIFISM IS THE ENEMY. LIFE IS ETERNAL WAR. There must always be an enemy to fight. When that enemy is defeated, another must be found. When they cannot be found, they must be created, even from within. There is always the promise of a Final Solution bringing Ultimate Triumph, but it can never be achieved.
CONTEMPT FOR THE WEAK. Elitism disguised as populism. Everyone of US is superior to THEM, cockroaches and drains on society that they are. But people are sheep who require strong leaders, who are by their nature superior to others.
EVERYONE IS TAUGHT TO BE THE HERO. A CULT OF DEATH. Where in myth the hero is exceptional, in fascism everyone must be the hero. They crave heroic death, the reward for heroic life. In seeking it, they send others to die. (See also: Militarism).
MACHISMO. Disdain for women and femininity. Intolerance of non-standard sexuality and gender expression.
SELECTIVE POPULISM. The People are viewed as a monolith with a single will, as interpreted (in reality, determined) by the leaders. Democratic institutions are viewed as illegitimate because they run counter to the narrative of the existence of a single Voice Of The People.
NEWSPEAK. Vocabulary cannot expand. If anything, it must shrink. Variation and nuance in dialogue means variation and nuance in thought. This cannot be allowed. Therefore categories must be binary. Definitions are simple and limited. If it cannot be boiled down into snappy catchphrase it does not exist.
