As one who 1.) grew up reading Spider-Man a few years before the Clone Saga, and 2.) hasn’t been able to follow Spidey comics since Quesada pushed OMD and the Slott era onward, I am stunned by these observations.
I think OP is absolutely right, it was just in ways I couldn’t notice at the time. It’s only now, knowing in hindsight what the long-term interests were for many at Marvel, that I can realize that the downfall of Spider-Man wasn’t OMD. This was the start.
In refreshing my memories of this era, I hadn’t realized that editor Tom Brevoort—despite overseeing and defending the post-OMD era of Slott’s run—actually fought against Marvel’s wishes to have MJ lose the baby in a different story a couple years earlier! So that particular arc was left unfinished while Marvel waited for someone else to come along who’d be willing to do the dirty work. Quesada was still just a working (if popular) artist at this point, so Marvel’s plans to revert Peter to some endless, meaningless status quo were in the works long before Joe became EiC.
In fact, I think it was a one-two punch of MJ losing the baby and the return of Norman Osborn. Retconning Norman’s death and turning him from a chaotic evil villain into a scheming ultimate mastermind in the style of Wilson Fisk and Lex Luthor set the tone for Peter being in an endless Batman/Joker dance with a singular arch-nemesis, while ruining comics’ most consequential death of a villain.
Several writers embraced the chance to go back to “proper” status quo before the Clone Saga fiasco, doing their best to ignore that it ever happened. But in so doing, they didn’t build on the soap opera saga, and one way or another, they told increasingly regressive stories that felt disconnected from one another, just like how so many other long-running comics like Batman have been.
Some other writers tried to heal the wounds from this story. There are two writers who made me love Mary Jane as a rich character in her own right: Gerry Conway and JM DeMatteis, and the latter did his very best to try salvaging the baby’s loss by putting the focus back on MJ. He wrote an absolutely lovely issue of MJ mourning and reconnecting with Peter, but the damage was already done. There was no going back. Even when JMS’ run reunited Peter and MJ and gave us the last great period of their time together, it was doomed because Quesada had taken charge and was ready to do what many at Marvel already had wanted for at least one decade, if not two.
I just never realized the fatal wound was delivered here, with MJ losing the baby, and how it was directly tied into the return of Norman. And it’s especially sobering because (depressingly) I think it would have happened no matter what, sooner or later.
It’s honestly incredible to realize that Peter got to have thirty-five-ish years of growth and character development, with deaths and consequences that largely stuck, and where changes mostly mattered. Marvel was better at this than DC, but that’s because most of their characters weren’t yet considered viable IP for movies and TV. Spider-Man was their biggest exception, and even he got to have a continuous arc for a long, long time.
It couldn’t have lasted, especially once a new generation started getting into Spider-Man through a movie that introduced him as a high schooler and bachelor. I do NOT agree with Quesada et al about that being the “right” status quo for Peter, but I also can’t help but think about how many people here only ever think about Peter as Tom Holland’s version. That’s the IP that Marvel has wanted, not the version that was built and developed across decades. And maybe that old version is too inaccessible with all its canon, but damn, that’s still what I miss when I think about Spider-Man.
Great post, OP. Really makes me feel a whole lot of ways.