The Marketing Dept. @customerisalwaysright - Tumblr Blog

Unique approaches > Compelling options > do-able executions > visible results

SCRIPT POLISH Animated Feature Film: Americanization and translation of a French interpretation of an ancient Chinese tale. Written with Hubp Situation: Currently in post production.

New Business Creations

Situation: There are tens of thousands of independent auto shops. Most aren't technically savvy but know it's important to be Online. Solution: Customizable Ad kit that includes a full range of B2B tools to sell program into shops + B2C tools to help shops communicate with customers.

B2B Sales Tools: • Speech helped team members present to large groups of potential customers. • B2B Sales Web site helps fill in the details of the program. • Descriptive One-sheet + customer sign-up pads to get shop owners started. • Trade-show banner to quickly / visually tell the story. B2C Tools: • Shop-to-customer Customizable Web site template. • Huge library of emails and coupons to send to shop customers. • In-shop posters + sign-up sheets inform customers about benefits.

#Automotive #Brand Strategy #Copy #Creative Direction #HTML #In-store #New business #Online #Poster #Print #Speech #start up #web site #marketing #the marleting deot #Los Angeles

Results

HTML EBLAST: Dramatically increased percentage of emails opened, while over-doubling the amount of people who click through. At the same time, drastically sliced number of people who bounced, as well as those who want out permanently. (Grey bars equal campaign averages.)

ANOTHER EXAMPLE: In a recent eBlast sent to 200K NHL fans, client experienced a 15.5% open rate (Average NHL League Open Rate: 12%) and a click thru rate of 4.2. (Average League Click Rate: 2%)

#Email #GEF #Global Event Forum #HTML #Results #the marketing dept.#marketing #los angeles

Modernizations

FRESH LOOK: New logo and traditional / modern black and white color scheme set a new tone for this high-end wealth management boutique. Visit site

Corporate Pitches

Project: Charitable organization needed a big idea to better solicit corporate sponsors. Tactic: Offer companies opportunity to be behind the joy. Pitch Script: It's dawn in a small village located near the northern tip of Guatemala. Most of the townspeople are asleep, but sixty-two of its residents are wide-awake, eagerly anticipating the arrival of a truck that will forever change their lives. Filled with nervous excitement, they gather in the village square. Collectively, they stare out at the bright orange sun as it rises over the horizon. Suddenly, a cloud of dirt rustles through the air. A truck comes into view. “Estan aqui! Estan aqui!“ (They’re here! They’re here!) News spreads quickly, people pile into the street–smiles erupt. The truck makes its way into the village and comes to a stop amidst the energetic crowd. NGO’s quickly help organize the excitement. The door on the back of the truck flings open. A long red carpet is rolled out and sixty two new wheelchairs are introduced to sixty-two people who will have their lives changed forever. The mood is joyous and the crowd is festive as each recipient makes their way down a red carpet where the Wheelchairs for the World’s paparazzi camera crew captures the magic of the limitless hope that lies ahead. All with your company logo here prominently displayed and captured in the background.

#Brand Strategy #Charity #New business #Pitch #copy #corporate #script #speech #the marketing dept.#marketing #los angeles

Multi-use Web sites

Web site: Incorporates the real-life personality of the Wellness center into an Online presence that's become the main portal for all practitioner interactions and outreach programs.

#MaxHealth #MaxHealthLA #Web site #brand strategy #copy #creative direction #medical #personaluty #web design #marketing #the marketing dept.#los angeles

Green Solutions

ButtsOut: Fireproof, no-smell portable ashtrays smokers carry in their pocket. Campaign: Huge range of topical and relatable smoking/littering headlines highlight need to not litter, without being preachy about not smoking. Visit site

#the marketing dept. brand strategy #copy #creative direction #green #headlines #B2B

Names

Assignment: Name the Web site that would migrate farming Online.

Possibilities: My FarmStore.com, Seed2Harvest.com, BigYield.com, BinBud.com, AgBuddy.com, UDig.com, Bumperman.com, Git.com, Rtown.com, MrDrucker.com, Dustflies.com, AgAid.com, FarmHand.com, Plot-the-plot.com, Agroblast.com, YourCrop.com, BigHand.com, GrainDrop.com, Grounded.com, GrowthSpurt.com, CleanYield.com, HowdyPartner.com, AcresAhead.com, E-reckin.com, TrustedNeighbor.com, PlowNow.com, Farm2020.com, GrowersGoose.com, GoldenYield.com, TopCrop.com, SoilToil.com, GrowersHelper.com, SiLoan.com, GrownLocally.com, GotPlant.com, HoppinHarvest.com, DigDeep.com, 4Ag.com Short List: • BlackSoil.com: A vibrant, rich, earthy personality - full of promise. • FarmRoad287.com: The road into town. Very Americana – Route 66 Online. Recommendation: VARM.com Highlight what’s lovable and familiar about the farm and help establish those characteristics Online. Varm.com is a virtual way to think about something trusted and familiar. Virtual + Farm = Varm. It's short, easy to remember, fast to type in and infuses itself naturally into lovable, time-tested farm phrases. Ex. Down on the Varm.

#Agriculture #Brand Strategy #Copy #Corporate #Names #Naming #New business #Online #marketing #the marketing dept.

Campaigns / Calls to Action

Let's Go: Campaign-wide theme encourages fans to attend their favorite team's games on the road. Platform is used over a range of pieces, including Season ticket Holder's inserts + HTML Emails + Game Day Magazine ads + Online Banners + PowerPoint Proposals.

#Ads #Banners #Online #Print #campaigns #creative Direction #marketing #platform #sports #the marketing dept.#theme line #call to action

Mantras

For success: Differentiate yourself from the competition.

#marketing #differentiation #competition

Portals

ONE PLACE FOR EVERYTHING: LA Chef and Food Stylist has a lot going on in lots of different areas. She wanted a central place for all her endeavors - something that features direct links to her TV shows, Tumblr, Twitter, FaceBook, Google +, Intagram, Pintrest and Spotify. The site also contains sections about her and what she what she likes, a rotating 'what's new' feature, as well as a robust styling section. The piéce de résistance is a recipe builder that allows her to endlessly add / categorize dishes for people to use and rate. The site is also dialed in nicely for all size computer, pad and mobile device screens. Visit site

Refreshing Identities

Assignment: Add conga Situation: Company provides technical solutions for small businesses and pride themselves on being non-tech techies. They wanted to update their identity with a fun new look and catchy personality. Visuals by Hubp

#Online #The Congaline #personality #web design #marketing #the marketing dept.#los angeles

Fresh faces

Assignment: Pop for the Pop star Situation: Anh is a Vietnamese Pop star with fans in America and across Asia. She is heavily photographed, so created a main lifestyle site, along with Instagram, Pinterest, Tumblr extensions that can be enjoyed by people who speak or don't speak English. Check out Anh

Brand Invigorations

Project: Re-invigorate the Slurpee brand Ideas: • Slurpee energy drink.  • Full Throttle barrel taps for Slurpee dispensers.   • Caffeinated Slurpee for Gamers. • Celebrate sports victories with champagne-flavored Slurpees.  • Slurpee cup-creation contest. (Press opp  - Designer Slurpee cups) • Contest: Slurpee Extra. Winner drinks Slurpee in a scene of popular show.  • Sangria-flavored Slurpees to help recruit Latin drinkers.  • In-store orange slice bar. • Slurpee Happy Hour after school.  • Slurpee-fest music festival • Seed catch phrase: “Slurpee” (A la bananas ) • Slurpee 'frisbee-tray.' Plastic carrying tray that doubles as a Frisbee.

#Brand Strategy #Ideas #the marketing dept.#marketing #los angeles

Social Media

Project: Blogs and Tweets Situation: 4 years into retirement, Jeremy gets an out-of-the-blue phone call from Joe Louis Jr. offering him a shot at the WBU Heavyweight Championship. Jeremy's a nice guy with an interesting story and is now on the same road George Forman took on his comeback. With the countdown to fight night only three months away, Jeremy's been blogged and twittered up and the local press has been alerted. To keep the content flowing and the messages fresh, The Marketing Dept. serves up daily story ideas and Jeremy fires back his thoughts which are turned into posts and tweets. Sort of a Boxero de Bergerac type thing. Visit Site (Best if read from end to beginning)

Blog and accompanying twitter account

#blogs #brand stragegy #copy #online #sports #stories #twitter #marketing #los angeles #the marketing dept.

Ghost Writing

Executive Letter: Announcing charity's commitment to a new project.

#Brand Strategy #charity #copy #executive writing #letters #marketing #the marketing dept.

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