they changed it, and my client still has it cache'd.
they also changed it like four times
the comments are fascinating:
here's something to note:
Kursgesagt is part of a group called "Effective Altruism", a thinktank which exists to launder shitty corporate habits as "good for you actually" by using flawed demographic mathematics and justifications over reasoning and actual studies.
You can think of EA as a kind of misinformation group.
There is an entire second kind of propaganda you're not thinking of, and one of the most fundamental: Semiotic manipulation of signs.
The fact you know this is propaganda is itself a kind of socially recognized sign. We have social expectations around what it means to fall for them and what it means to not fall for them.
Remember how everything Alex Jones said about "a shadowy cabal of pedophiles on an island" turned out to be true?
They shifted the target to Soros instead of Epstein though, as a backup you'll notice. And what happened?
All discussion about Epstein from the left became subsumed by the right and a lot of vulnerable and troubled people who were left in their teens became right-wing in their 20's because of the alt-right pipeline connected to a thing they believed in but territorialized and restructured its meaning.
This is how the right operates: They take the rope you use to climb the mountain, and they connect it to a pully and they sell you the rope instead of letting you climb.
It is almost certain that by having the dude in the tinfoil hat saying other stupid shit say it, actually telling you but connecting it to the semiotic of someone untrustworthy was the point.
"Oh I'd never fall for that" But you did:
Propaganda is postmodern now, and expands to include signs which speak about propaganda.
Even your awareness of propaganda is factored into the calculus of propaganda.
Ok how does that apply here?
By connecting the medication to a particular aesthetic, certain people will see it as a status object and certain people who know the Kursgesagt connection to EA AND the advertisinal propagandist techniques will reel against a product because it looks too good to be true.
The semiotic of <thing> has been attached to a sign of "too good to be true, and well, I'm no rube, so I won't fall for it".
And this all comes predisposed upon one assumption:
You presumed the motive was to make you take it, rather than make you not take it.
Ultimately what it comes down to is this:
Even when you think you are being vigalent against propaganda, that vigilance itself is a weaponized factor considered in applied propaganda.
If you want to win, you must remove even the negative factors, because they too, are attack surfaces playing you in ways you do not recognize.
Its why they were paid for, and its why they go down easily.
Stop watching video essays, and go read studies.
DO NOT BE SWAYED EITHER FOR OR AGAINST BY ANYBODY BUT YOURSELF AND THOSE YOU TRUST
If it goes down easy, someone has intentions for your path of least resistance.
Propagandists often know that you know this, because people spend more time experiencing media than living their lives now.
The medium is the message.
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