Samsung Taiwan
At long last I finally get to share my work for Samsung Taiwan! Without a doubt one of the most incredible projects I have ever worked on.
The brief was to write, direct and animate a short animation celebrating the city of Taipei which would then open the Nuit Blanche Animation festival as part of a multi-faceted marketing collaboration with Samsung.
As the lead artist for the campaign I was flown out to Taiwan where in the run up to the festival I took part in a series of press conferences, live drawing sessions and even a fan Q&A at the Samsung flagship store.
During my two week stay in Taiwan I was shown around the city by a documentary film crew, who took me to cultural locations such as Taipei’s Elephant Mountain (“Xiangshan”) and the Raohe Night Market. Here I was able to play with the Galaxy Note 8, combining photographs with my characters using the S Pen.
On the night of the Nuit Blanche festival, the Mayor of Taipei introduced my animation which was then projection mapped onto the University of Taipei library building and soundtracked live by the City Orchestra! - Pinching myself at this point!
Samsung also set up a booth at the event using my artwork as the backdrop and even made cut outs of my characters featured in the animation to populate the space.
...and to top it all of. We made phone cases!!
This was the experience of a life time and a project I’ll never forget.
Massive thanks to everyone who made it happen. Samsung Taiwan, Tokie Lin, Kevin Lu, Itzu Chiu and the whole the team at Leo Burnett. Risa Nakazawa & Yoshi Tezuka from A-Gent Tokyo. Plus a big thanks to Jelly London, Laura Thomas, Rory Waudby-Tolley & Marian Mentrup for animation and sound support!