um @jellhee - Tumblr Blog

Hmmm i disagree with you but i could not possibly wade through the cranberry bog of my mind to verbalize why

Heron Galaxy

NGC 5394 is interacting with a nearby, larger galaxy called NGC 5395. Together they are known as Arp 84 and are sometimes called the “Heron Galaxy” because their shapes combined appear to look like a heron in pictures.

NGC 5394 is a barred spiral galaxy found in the northern constellation Canes Venatici. It is about 175 million light-years away from Earth. The galaxy is roughly 97,000 light-years wide, which makes it a little smaller than the Milky Way.

©DoubleStar Photography

one-time-i-dreamt

And why did the value plummet, Marissa? Why did it plummet?

red-mercer

Would like to know how exactly she wouldn't fuck up Netflix or Hulu

sreegs

Yahoo thought Tumblr would be the next PDF

They didn't really get it.

noctumsolis

What does that even mean? PDF as in Portable Document Format?

sreegs

i cannot stress enough that i dont think yahoo even knew what a pdf was

virdigrishammer

you left out the best part of that article. the poor yahoo emplyees at those meetings were just as confused as the rest of us.

ralfmaximus

Everyone is right to dunk on Yahoo and "tumblr is the new PDF" because yeah, everything about that era was stupid.

But the PDF thing kinda makes sense. Bear with me.

But first, some context.

See, in the 1990s before PDF files there was almost no way to generate a document on a Mac and read it on a PC. Or vice versa. Businesses struggled with how to email important documents around and guarantee they looked the same on the other end, regardless of what computer & software the recipient had.

Adobe changed all that with PDF.

Since Acrobat Reader was available (and free!) for Windows & Mac, suddenly the problem went away. Everyone knew how to read a PDF. Adobe became a universally recognized brand overnight even if you'd never heard of Photoshop, because everyone had goddamn Adobe Reader installed.

Because of that, every tech company yearned to be just like Adobe: invent something universally desired, used by billions of people.

Fast forward to a Yahoo/tumblr meeting sometime in 2013/2014.

Tumblr development staff demonstrates how the back end of tumblr works, which (honestly) is revolutionary as compared with how any other social media site worked at the time. Each tumblr post is composed of blocks of data, any one of which can be text, sound, an image, a movie... anything. These blocks of data are threaded together into what looks to the user like one cohesive message (a single tumblr post) but under the hood it's magic.

Further, the mechanism for doing this can be standardized. In other words: tumblr could, if they wanted, publish the standard as a way for ANY social media site to manage its data.

If other sites did that, then they could trade messages with tumblr! Imagine posting a message on tumblr and reading it on Instagram. Or see twitter messages natively on your tumblr feed. I mean personally, that's a horror show. But the concept is interesting.

(In fact, that's how Mastodon and the Fediverse work in 2025. Each Mastodon post is a standard chunk of data that any website can read & display, assuming it understands the underlying ActivityPub protocol and plays by its rules.)

So the Yahoo executives attend this technology demonstration and one of them quite visibly has a light bulb wink into existence over their head. The light bulb is an old school incandescent, 300 watts at least, and glows furiously bright.

The Yahoo exec stands up. His chair knocks backwards.

"OH MY GOD," he stammers. "This tumblr thing could revolutionize social media. It'd be like the new PDF!"

Then blood shoots out of his nostrils and his head explodes, but all anyone ever remembers from that meeting is "PDF".

@sreegs or @cyle or @jv can probably explain it better, but that's what I remember hearing at the time. Please feel free to correct me.

cyle

the details here aren't correct, but as i've said many times, yeah, the PDF thing was in direct response to the Neue Post Format, which is how post and reply content is stored on tumblr. it's not as dumb as it sounds. (without that context, it does sound dumb.)

hugtheteadrinkthekitten

Can't believe over a decade later we're finally getting an explanation for the PDF thing.

queerautism

Hey so as the economy continues to get worse in the next few years, gambling companies are going to go extra hardcore predatory as people become more desperate. Yes, even more than they already are. You have to promise me right now you're not going to fall for it. No gambling, okay?

This is going to be especially bad with prediction markets and sports gambling, and it's already really fucking bad. But it also goes for loot boxes, blind box collectables, trading card games, and ESPECIALLY gacha games.

redstonedust

normalize being dogshit amateur at your special interests and hyperfocuses. no more autistic savants. yes i am very into that topic no i am not good at it. we exist <3

dailycatsblog

cannibalchicken

what-even-is-thiss

“Cats don’t actually love you”

A cat is a small creature in the middle of the food chain that is fully aware that you are a very large thing that could stomp its head in at any moment and yet it chooses to rest its tiny little head on your leg for a nap and spreads out on the floor near you exposing its belly and its most sensitive organs. It brings dead mice and bugs to you to share food.

Don’t you get it? This tiny thing trusts you. It wants to help you too. It licks your leg thinking that it’s helping. It kneads on you to find comfort. It shares its body warmth with you in the cold and gives you your space in the heat. It hisses at other mammals it sees outside including other cats in an effort to protect its family.

Cats love you so so much. But they will keep trying to eat plastic.

viralfrog

mxbutchtwink

I actually love kinksters so much

mxbutchtwink

Learning from every source in your life that sex is disgusting and sinful, that you should be ashamed of your feelings, thoughts and desires and then having someone in a dog mask tell you, "No, it's all cool, actually," is mind-blowing lol

vintageandroid

In the comments seeing a lot of aces saying "Yeah I appreciate that kinksters are often accepting of ace people" and that is because there are many asexuals in kink! Sexual attraction or behavior is not essential to kink/BDSM.

My spouse and I are both a-spec kinksters who do a lot of Kinky Activities and exactly zero traditional genital-involving sex. I write about being nonsexual kinksters professionally as well.

hoothalcyon

"One funny thing: At most of the kink parties Selena went to, no one was doing anything that seemed to be sexual. People would say, 'I'm tying someone up, that's sex,' but much of the time it didn't seem to feel sexual and nobody could explain how this made sense. Was tying someone up really sex, or was it a rope and some trust? Selena didn't care about sex, but she did love rope, so it was unclear exactly what was happening here, and what she actually wanted.

Intimacy, it turns out. Selena cared about intimacy, and kink was a way for her to be intimate with others. Intimacy and sex are not the same. Intimacy can be in service of sex or sex can be in service of intimacy, or they can be completely separate..."

-Angela Chen, Ace: What Asexuality Reveals about Desire, Society, and the Meaning of Sex