I figured I’d make a part 2 to my old boosting tips post because that post is old (but did SO well. It’s still circulating a year later) and I have more information now! The things in this post will be stuff a bit more nuanced than usual boosting tips and things I only learned after a year of boosting now. So hopefully these will help you put your best foot forward even if you’re just starting out!
1. Choose the cover photo WISELY. I know this sounds obvious, but it goes a little deeper than just making sure it shows the product without being blurry. It’s important to know which photo of the item will work best depending on what it is. For example, if the packaging is ugly, but the inside of the item isn’t, post the inside as the cover photo! Even if people don’t know what it is, a pretty photo of the inside will make them click and look further. Once, I was selling an Smashbox palette that had relatively plain/ugly packaging and I was using the packaging as the cover photo and it hadn’t sold. Once I changed the cover photo to a pic of the inside, where the pans of shadow were big and sparkly, it sold within a few days.
2. Separate yourself from the pack. The best example I can use for this is Instax cameras. There’s TONS of Instax cameras for sale on Posh/Mercari/Ebay and all of the listings are relatively the same. I make my Instax’s sell faster than others by including an extra set of film with it, even if it’s just a 10-pack. It’s even better if the film is the colorful/black and white kind, because this is unusual. Make sure both the camera and the extra set of film are BOTH in the cover photo. Another tip for this is trying to lift a unique color (the light greens go FAST and are hard to find). If you’re selling a palette during Christmas time, try to drop the price by $5 from the rest of the listings and take a photo of the product with some Christmas lights or something. This makes yours the one everyone’s eyes go to when they search for that specific palette and a billion similar listings show up.
3. Make bundle discounts and advertise it by making it a separate listing. I see people on Posh do this all the time. Download a text on photo app, make a pic of text that says, for example, “bundle any 3 $20 items and receive an offer for all for $40!” and post it to your page, then share it enough to keep the post at the top of your closet. Make posts that say you’re having a closet clear out and all offers will be considered (even if you don’t plan to consider all offers).
4. Try not to get offended by lowball offers. Lowball offers at least let you know that people are interested, and if you counter with your lowest offer (even if the offer is a lot higher than their lowball offer) sometimes people still accept it because they only lowballed you to see how low you would go. The more items you sell and the cheaper you sell them for, the more offers you will get. The more offers you get, the more exposure you get. The more exposure you get means eventually you’ll sell most of your things for face value.
5. Write in the description of the item what it comes with. Even if it’s just a palette, write, “comes with box, plastic protective sleeve over shadows, original brush,” etc. Also, utilize the term “still in original packaging” as much as possible.
6. Make a theme on your page just like you do with your Instagram. Either make a set-up for your photos where you take all of the pictures of your items, or make sure the lighting/color tones and schemes are similar. This might sound silly but it makes your page more appealing to the eye, which in turn makes people more inclined to scroll down it to see all of the items you have to offer, not just the things you’ve recently listed/shared.
7. Similar to that ^, try to make your listings cohesive item-wise (but not so cohesive that they’re all the same and you have no variety.) For example, if you’re selling an Instax, pick up some film too and in the description of the camera listing write, “check out my closet for separate deals on film. Bundle & save!” If you lift a Urban Decay lipstick, try lifting a lipgloss/liquid lipstick in the same or similar shades. These lip products are in the same vein and will make people more likely to bundle or, ifthey see the lipstick and think to themselves, “man I wish they had this but in lipgloss instead of lipstick,” you’ll have that too.
8. The best times to list/share your listings seem to be Saturday nights and Sunday mornings. Also lunch breaks during weekdays (11pm-1pm). Saturday and Sunday are when people are most inclined to buy because they’ve recently been paid, and lunch breaks are when most people are on their phones scrolling aimlessly.
If you have other tips feel free to add them here! Good luck boosting guys! (This and a month or two after Christmas are the best times to do it!)
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