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Is a Podcast Right for Your Marketing Strategy? 5 Key Questions

It seems like there are a lot of people jumping into producing a podcast lately. And for good reason! According to the 2016 ‘Podcast Report’ from Edison Research, listenership for podcasts has been steadily increasing, especially among younger demographics. This report estimates that 57 million Americans listen to podcasts on a regular basis. There are approximately 250,000 active podcasts for…

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#audio #Audio Production #branding #content marketing #creative content #digital content #digital marketing #integrated solutions #podcasting #podcasts

Social Media: Challenging But Critical Form of Marketing

I personally don’t care for social media. As a partner in a digital marketing agency, this is a bit frightening to admit. If you’re part of the ‘baby-boomer’ generation like me (born between 1946-1964) you might have a similar reaction to the overwhelming multitude of social media platforms that seem to be proliferating almost daily. For some of us, social media networks appear to be the ultimate…

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#bizdev #business #business development #demographics #digital marketing #generation gap #generations #Marketing #social media

8 Ways to do Email Better

People around the world send over 215 billion emails to each other every day. Of course, that says nothing about the content or quality of each email. How many of them are just these three letters needed to thank someone and move along:

Thx

How many times a day/week/month do emails that simply pour out of your fingertips? In the grand scheme of email conversations, there is simply no need to have…

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#brand #brand development #branding #communication #correspondence #email #email etiquette #email improvement #email style #PR #Public Relations

Big data: What do all those numbers mean for business?

Have you started to notice that what you see on Facebook is getting fairly…predictable? I don’t mean the topics – we’ve all seen some unpredictable stories recently. (Can we put a hold on the number of iconic musicians passing, please?!) I mean the type of post, the people / page’s posting, the frequency of posting, etc. How do we end up seeing so much of the same type of thingall the time?…

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#big data #content marketing #data #data analysis #data analytics #digital content marketing #digital marketing #Marketing #SEM #SEO #social #social media

Integrated Marketing: Winning Formula for Modern Brands

Folks are still confused about the term “integrated marketing.” We focus on the integration of marketing channels and messaging of our clients and we produce content in service of that integration. Today, I want to make it easy to grab on to the nature and benefits of integrated marketing.

Make integrated marketing work for you

We recently began working with a local nonprofit agency currently…

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#brand development #brand strategy #branding #digital marketing #integrated marketing #integration #Marketing #marketing strategy

Target Audience: 5 Important Lessons From the 2016 US Election

Just when you thought you could turn off the political talk, even an integrated marketing and multimedia production company blog jumps back into the fray. Don’t worry, I know politics don’t make for good table talk. Today I want to underline 5 lessons I learned about addressing your target audience from the events leading up to the election, the day itself, and the results since.

NOTICE: This is…

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#Brand Identity #branding #content marketing #integrated marketing #integration #Marketing #message #messaging #political message #politics

Microphones: Best Choices for Live Presentation or Video Webcast

The staggering array of microphones available today can be overwhelming to someone who is not an audio expert. However, understanding a few basic principles of microphone design and application can make picking the right one for your situation pretty easy.

All microphones either pick up sound from all directions (omnidirectional) or have a specific directional pickup pattern. The main directional…

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#audio #Audio Production #Audio Technica #event production #handheld #handheld mic #handheld microphone #lav #lavalier #lavalier microphone #live #live presentation #live production #mic placement #microphones #mics #Shure #SM57 #SM58

Content Marketing Ideas: 10 Suggestions to Drive Engagement

A quick Google search will show you there is no shortage of content marketingideas on the Internet. What’s the best part about ideas? You can never have enough. On top of that, not every idea is the best, and not every good idea is always useful. If you’re interested in truly connecting with the people in your market, you’ve got to get creative – and clever. Among so many great content marketing…

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#content #content ideas #content marketing #content marketing ideas #digital content #digital media #Digital Media Producers #ideas #social media #social media marketing

Facebook Cover Photo: Get Creative Today

With over 1.7 billion daily users, Facebook is THE place to be and THE place to be seen. So how are you differentiating yourself from your peers and your competition on Facebook? Are you simply relying on a logo or a stock photo to convey the entire image of your brand? Or are you bored by the current options available to you through Facebook? Today we’ll look at different ways to use your cover…

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#content marketing #design #digital content #Facebook #Graphic Design #social media #social media marketing

Content Creation Inspiration: Where’d You Get That Idea?

Brands have produced some monstrously creative videos over the last several years. But what makes a video creative? What imbues a video with a story, heart, connection, interest, and engagement? What makes a viewer swoon, even a little? Today we’re going to look at the earliest stages of content creation – inspiration.

What inspired this inspiration?

I had been sifting through my Facebook feed…

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#Content Creation #content marketing #digital content #digital content creation #digital content marketing #digital marketing #video #Video Content #video marketing #Video Production

Customer Relationship: Your Greatest Asset

I’ve been thinking about relationships a lot recently. I don’t just mean the kind that we think of when we say “in a relationship” on social media platforms. I mean relationships with time, with your workload, with our own creativity and with people in general. Some of the most important relationships you can cultivate in your brand is with people– actual, real, live people! These relationships…

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#branding #business relationships #customer relationship #customer service #customers #digital branding #good customers #good relationships #integrated marketing #integrated solutions #integration #network relationships #networking #relationships

Facebook: Please Use Responsibly

Social media is a critical marketing tool in the digital age. In this age, Facebook still leads the pack with 1.13 billion daily active users. If you’re reading this article, you most likely have a Facebook account as well. The question becomes: how do you use Facebook? How often do you use Facebook or social media in general? Are you being healthyabout it, or is it a problem? Do you need to go…

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#best practices #digital content #digital strategy #Facebook #Facebook use #Facebook user #Instagram #social media #twitter

Audio Quality Matters More In Video Than Video Quality

Not gonna lie: he said it first. Audio quality is more important than videopicture quality. Audio is critical and can honestly hold together an entire video feature. If the video features a person/people speaking, then the audio must be capable of conveying the words being spoken. If the video shows a symphony or a rock concert, the audio must be capable of conveying that music. The video portion…

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#audio #Audio Production #audio quality #audio recording #digital content #digital media #video #Video Content #video quality

Multimedia Production or Marketing: What Comes First?

If you’re like me (a human being), you probably like cool things. One great way to share cool things is through creating (or just posting) new multimedia. Multimedia – which is simply a combination of “multiple mediums,” is the primary vehicle for sharing stories and messages anymore. At a pretty high level, anything stated, articulated or otherwise made apparent to someone else is The Internet…

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#branding #content #digital content #digital media #digital media production #integrated marketing #integration #Marketing #marketing strategy #multimedia #multimedia content #Multimedia Production #social media

Content Marketing Memes Showcase Message Value Quickly

Look. I don’t usually just veg out in front of memes and blog about it. I also don’t usually blog about what I’m blogging about. With that said, I present to you: 6 stellar content marketing memes to make you laugh, potentially think and definitely roll your eyes. Let’s look at how each one has a particular strength in conveying a message quickly.

The scorn of Aragorn

One does not simply…

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#content marketing #digital content #digital media #Graphic Design #graphics #integrated media #meme #meme marketing #social media #social media marketing #viral #viral marketing

iPhone 7: Headphone Jack-of-All-Trades?

I count on the headphone jack on my (don’t mock me) iPhone 5S regularly. I’ve been that way with every cell phone I’ve owned for the last 10 years. Fundamentally, the headphone jack has been the easiest way to play music from my phone through a stereo. Few things are more critical during a late-night poker game or early morning coffee session. However, as news of the iPhone 7 spreads, I’ve…

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#Apple #audio #audio design #design #design features #digital content #digital media #great design #headphone #headphone jack #iPhone #poor design #producers

Client Relations: Think Outside the Box to Delight Your Clients

Your clients want to work with vendors/partners/brands that make them happy. You also deserve to work with clients who make you happy. Happiness is a lasting sense in business relationships, but that sense does not come all at once. Happiness comes from a series of actions and interactions. Today we’re going to look at a specific kind of interaction: delight. “Hold on to your butts,” as the…

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#business #client focus #client relations #client relationships #client-centric #clients #delight #digital media #integrated marketing #integrated media #integration #Marketing #media #Public Relations #sales

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