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“ATL | BTL | TTL” How to choose the right Healthcare Marketing strategy for an Early stage Healthcare Start-up?

Being in an early stage is terrifying. You have to take care of many things, but you must also find a customer base for your company’s, product & services. So you need to take decisions to market your product or brand efficiently to lure customers who may be your potential ambassadors. Stuffs like ATL, BTL, TTL, Digital, Social etc are like jargons for founders having no prior experience in…

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#ATL #branding #BTL #communication #early stage #Healthcare #marketing #promotion #strategy #TTL

An Experience while taking a Sales Interview

While interviewing a candidate for a junior level sales position, I found the background of the candidate irrelevant, hence I was about to reject his candidature. However the candidate was quite persuasive, during the fraction of seconds he said something, which was hilarious at the same time showcasing his dip routed emotion & intention for grabbing this offer. The conversation went as…

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#attitude #clarity #ecperience #interview #lifelesson #purpose #sales #visionary

Integrated Healthcare Approach for the Modern Hospitals

Integrated care can take place at various levels and settings within the health sector (e.g. between primary care and hospitals) or as integration of health and social sectors (e.g. care for long-term patients).

The aging population and the growing prevalence of chronic conditions increases the healthcare costs and its utilization in many high-income countries. Integrated health systems have been promoted as a mean to improve access, quality and continuity of services in a more efficient way especially for people with complex needs. Healthcare delivery is complex. The reason behind the same is…

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#AI #Artificial Intelligence #Cross functional integration #EMR #Functional Integration #Healthcare #integration #machine learning #ML #Patient Centric Integration:#Physician Integration

Happy Vinayk Chaturthi to all

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#vinayk chaturthi Ganesha

Importance of 4C in Cancer Care

Cancer treatment is not easy. It requires a multi-disciplinary team of consultants, complex infrastructure, large amount of skilled human resource. However, bringing an innovation which will impact all the 4 C (Care, Comfort, Convenience & Cost) can creat

(Care / Convenience/ Comfort / Cost) India ranks third among nations in terms of highest number of cancer incidences. There are13lakhs new cancer cases getting diagnosed in India every year. As per an estimate by ICMR, cancer cases will rise by 12 percent in India by the next five years & some of the important reasons behind it, are sedentary lifestyle & changing food habits. Central & state…

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#cancer #cancercare #comfort #convenience #cost #daycare #innovation #treatment

Looking for increasing the Patient loyalty in healthcare? The 5 E “Entice, Engage, Effect, Economical, Emotion” approach

Looking for increasing the Patient loyalty in healthcare? The 5 E “Entice, Engage, Effect, Economical, Emotion” approach https://www.linkedin.com/pulse/looking-increasing-patient-loyalty-healthcare-5-e-entice-nayak

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#customer #experience #loyalty #value

Defining a Start up

Beautifully defined the concept of startup in Zero to One.. A startup is the largest group of people you can convince of a plan to build a different future. A new company’s most important strength is new thinking: even more important than nimbleness, small size affords space to think. #startup #future #people

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#business #clarity #fresher #knowledge #Leadership #startup

Happy Rathyatra; Jay Jagannath

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#jagannath #jay #rathyatra

#lifelesson-8 #thementoryard #quoteof theweek

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#attitude #complex #life #people #trust

#lifelesson-8, #Thementoryard, #quoteoftheweek

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#behaviour #clarity #life #lifelesson #people #quoteoftheweek #thementoryard #understanding

#Lifelesson7 #TheMentorYard #quoteoftheweek

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#attitude #career #clarity #failure #knowledge #life #lifelesson #mission #organiation #problems #purpose #self-help #success #The Mentor Yard #TMY #visionary

#lifelesson6 #quoteoftheweek #thementoryard

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#attitude #clarity #consistency #failure #life #lifelesson #motivation #purpose #self-help #success #The Mentor Yard #visionary

Life Thought

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#attitude #clarity #mission #motivation #procrastination #productivity #purpose #self-help #thought #visionary

Finally The official Youtube Channel of "THE MENTOR YARD" is ready

Finally wait is over, I am very excited to share with all of you the YouTube channel of " The Mentor Yard". Hope you all will like the platform & the idea behind it.

Finally wait is over, I am very excited to share with all of you the YouTube channel of ” The Mentor Yard”. Hope you all will like the platform & the idea behind it. Going forward we would bring you lot of stories/ best practices/ success & failures from different industries, which will definitely going to be useful for all.

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#internalisation #Leadership #purpose #stakeholders #The Mentor Yard #TMY #Youtube

#happy #makarsankranti #pongal #bihu #uttarayan #hangrai #maghiSaji #sakrat to yo all.

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#makarsankranti pongal bihu uttarayan hangrai maghiSaji sakrat

Happy New Year -2022

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#happy new year

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#business #ethics #Leadership #purpose #stakeholders

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