Ellis Cook

[kcaufield2135-blog]

Presentation Review

Everybody’s presentations were surprisingly good! They were all unique in there own way and I learned a lot form each presentation. I didn’t realize how many people in our class have been affected by childhood cancer in some way. There were two presentations today alone that touched on the subject of cancer in children. This topic hit close to home, having been affected by childhood cancer in my life. I think that both of these presentations were very effective because they both provided load of information on the subject matter such as, including a ton of statistics. The one about the “9 signs of depression” i though was extremely effective. Many people do not know that many kids, during and after treatment become very depressed. I have witnessed this first hand and i do think that this needs to be a topic that needs to raise awareness. I also think that the informative video made was also very good. It really hit you with all those pathos, because of that sad song that was playing in the background. it kind of reminded me of those sad dog commercials you see on tv. 

[fjv151]

I agree that the presentations about depression and childhood cancer were very well put together. They shined a munch needed light on this serious topic. The statistics truly showed the horrors and sadness of each condition. The  “9 signs of depression” was a very informative genre and it was visually pleasing. It would definitely capture the attention of the audience making it highly effective. I agree the video was very sad but it stuck with you making it very effective too. I also liked the digital picture portrayed childhood cancer and FSU in the video. The yellow ribbon with the FSU arrow in the background brings together our university and a cause that needs to be promoted and helped. It was put together nicely and I like how it was incorporated into the twitter’s default picture so that it would capture the attention of people on twitter getting them to follow and support this account portraying this serious cause. 

[strategicplacement-blog]

The childhood cancer one was very emotional even though I have not personally been affected by childhood cancer I have been affected by cancer multiple times and I know how it can put a strain on the family and the loved ones around them.  It is one of the worst things to go through.  Therefore it is a good presentation because it was so sentimental. 

[hguyette19-deactivated20160503]

Presentation Review

I overall enjoyed everyone’s presentations because I got to learn about communities and issues I did not know of before.  In my opinion, I think that Hudson’s presentation on being vegan was one of the most effective.  It was clearly organized with good transition into talking about each genre.  He throughly explained where he shared his information, had statistics and graphs on his e-portfolio, and showed how all of his genres worked together in a sense.  He had a clear voice and was loud enough for everyone to hear him.  Also, it seemed as though he got a good response from people within the community which definitely made his campaign seem more effective.   

[fjv151]

I agree Hudson’s presentation was very effective. He received a good amount of followers and he even said himself he got emerged in the vegan community. This was really cool because it showed he is passionate about his topic. It was not just a assignment for him but a issue he cared about. I also think his Instagram was super cool and trendy. It captured the attention of Instagram users which is shown through the amount of followers he got. Also, the Buzzfeed article was really cool. I would definitely click on that and assume someone that works in that company made it. He was loud and I could hear him from the back of the room which adds to his presentation. Everyone did a great job on their projects! 

[cassiflamand-deactivated2016043]

I liked Hudson’s a lot too! The statistics and graphs made it a lot easier to follow along with what kind of feedback he got. I thought it was funny that he said that his roommates were all vegan and that he’ll probably end up being vegan. 

[brandonkaplan15-blog]

I agree with Hudson having the most effective presentation. He displayed all the content that was needed for this project. He got the most followers and really captured me with all his pictures. Even all his roommates are vegan which shows he really knew about this topic a lot. Overall, great job with this presentation. 

[pkh2135-blog]

I really liked Hudson’s presentation as well. I agree that it was interesting learning about a community I previously did not have a lot of knowledge of. I think that he got back great feedback from he’s Instagram followers, I also really enjoyed his video of him making a vegan dish, if i ever wanted to try a vegan meal I know where to look!

[ecw15-blog]

Hudson did a great job on his campaign, but I really enjoyed your campaign, Hailey! Hudson had great posts on his Instagram and really seems to peak people interests. I definitely want to go back and see what meal he made!

[strategicplacement-blog]

Hudson did do a great job on his campaign he was able to become immersed in the community that he was “advertising” to.  He was also able to get alot of likes and such on his instagram posts that shows that his campaign was effective.

[strategicplacement-blog]

Project Review

I think that the most effective project was the Daniel Zazula’s project because he had a very good cause along with getting over 200 followers back he also had one of the best following to followers ratios in the project which was 1 in 4.  His tweets also generated alot of feedback such as the tweet where he advertised his podcast that got 8 retweets and four likes.  Along with most of his posts getting at least one like and many of them getting retweets I think that he was able to start a conversation among a community which is a true measure of effectiveness of a campaign.  

[bbenc2135spring2016-blog]

WRITING INTO THE DAY What is the message of this campaign? Purpose, audience, mode, medium, rhetorical appeals, style, design. Is it effective?

[strategicplacement-blog]

The message of this campaign is that slavery still exists today and that it is inhumane and must be stopped. The audience for this piece is FSU students and faculty.  The mode of this campaign is the visual mode.  The medium is print.  This campaign uses ethos on its poster to show that slavery is still a problem and they also use pathos because nobody on FSU’s campus supports slavery.  I believe that this is somewhat effective because many people on FSU’s campus do not pay attention to the sidewalk chalk and they just walk right by it on the way to class.  

[kbfflk-blog]

Viral Marketing

Viral marketing is essentially using social media and other pages to get people to share the page and market the product without having to spend big bucks on tv commercials or magazine/ newspaper ads. It allows a company to not have to spend extensive amounts of money by getting people’s attention with a humorous or eye-catching and interesting ad, which then gets them to share the ad, which then shows it to a new group of people and allows it to continue to go, well, “viral”.  By seeing a familiar person sharing it, allows the next viewer to believe it has more credibility since they know the person who shared it. It works when the content is motivating, humorous, or entertaining, when it gives people incentives to want to share it, like offering a coupon of some sort or other monetary rewards, or by seeding. Seeding is getting a person(such as a celebrity or person that is well-known in a positive way) that has many reliable followers that would be willing to share something that they shared. By having someone with a high number of followers or friends share the post, it gives the post a better chance of being shared, since people find the shared source to be credible.

[strategicplacement-blog]

I like the description of the viral marketing however you did not provide a reason why a viral campaign would not work such as an insensibility to public opinion such as the AT&T Never Forget campaign.

[mattyboi-me-blog]

Viral Marketing

Viral marketing is when a company or brand try to increase awareness towards themselves through the use of social network and other technologies. The goal of these viral marketing campaigns is to create messages that appeal to people who are highly present online, and to hopefully have that message spread more and more throughout the web. Viral marketing works because it taps into people’s emotions. When something makes people feel a strong emotion, be it sad, happy, mad, or excited, they want to share it with others. Other things that make viral marketing campaigns more appealing is when something unexpected happens and when the campaign avoids looking like an advertisement. Viral marketing does not work when there is no proper seeding, meaning sharing your campaign in the proper mediums to increase its chances of spreading. It also does not work when it looks too much like an advertisement because people do not enjoy watching them. Finally, viral marketing will not work if the campaign does not appeal to online users. After all, the spread of the campaign is through the internet, so it must appeal to those on it.

[gfa15-blog]

Very concise definition and explanations. I like how you mentioned that its more affective when they “avoid looking like an advertisement” because that is totally true; the ones that stick are the ones that barely show the product. 

[kbfflk-blog]

A very clean explanation that nailed the definition to a tee! You really managed to give a summary of the goals of it and the rhetorical appeals used. I really liked the way you explained seeding as well. 

[strategicplacement-blog]

This is a very concise definition yet it describes what viral marketing is and why it does or does not work very well.  The addition of not looking like an advertisement is a nice touch because people especially the younger generation that will be viewing these campaigns hate advertising.  

[strategicplacement-blog]

Always #LikeAGirl

*** Watch the brand new unstoppable #LikeAGirl video - https://www.youtube.com/watch?v=VhB3l1gCz2E Join Always in our epic battle to keep girls' confidence h...

This is an example of a very successful viral marketing campaign that was ran in 2015 by the company Always.  Viral marketing is when a company attempts to heighten awareness towards their company and their products primarily through the use of social media.  The goal of viral marketing campaigns is to appeal to the people that are frequently on social media sites such as twitter, Facebook, Youtube, and Tumblr with the hopes that after seeing the marketing material they will share it on their social media and that their friends will in turn share it again.  Viral marketing works for two reasons; one is that the campaign often does not appear to be an advertisment until the person has already shared it, this is especially true in the case of video campaigns such as the one linked above; another is that viral campaigns often pull on peoples heart strings thus making people want to share it because it made them feel something which cannot be said for many other forms of advertising.  Viral marketing will not work if it does not appeal to the people that are online or if it looks too much like an advertisement.  It also wont work if it is not marketed on the proper site. A campaign like this would not have worked if it was solely marketed on Tumblr because Tumblr has less users than twitter and Youtube,which is where this was displayed. 

[bbenc2135spring2016-blog]

WRITING INTO THE DAY Is the book always better? Name a book that was not better than the movie and explain why. OR Choose a text (book, poem, song, video game) and explain what choices would need to be made to remediate it into a movie.

[strategicplacement-blog]

There is a song called “Dance With the Devil” by Immortal Technique that could possibly be made into a movie.  The way that this movie could be shot is as a documentary from the point of view of William.  It could show the backstory of how he lost his dad and how his mom used crack in flashbacks as he is going through his night that he is to be initiated into a gang it would show flashbacks mirroring his thoughts while he doing the terrible things that he is doing.

[bbenc2135spring2016-blog]

WRITING INTO THE DAY Choose your favorite story (book, movie, tv, etc. Fiction or nonfiction) Who are the characters? What is the setting? What happens in the story? (Plot) What’s the central conflict?

Now, perform a rhetorical analysis on the story. What’s the rhetorical situation: Purpose, Audience, Rhetorical Appeals, mode, media, genre conventions, style, design, sources (inspiration).

[strategicplacement-blog]

My favorite TV show is Psych.  The show is set in Santa Barbra, California and primarily revolves around Shawn Spencer, Burton Guster, Juliet O’Hara, and Carlton Lassiter.  Shawn fakes being a psychic throughout the show so that he can legally operate his psychic detective agency, you guessed it psych, Gus (Burton Guster) is his childhood best fried who is notorious for having a weak stomach.  Juliet and Carlton are both detectives at the Santa Barbra police department.  There is usually a separate conflict every episode which usually involves a homicide investigation.  There is also an underlying story of Shawn trying to woo Juliet in the earlier seasons and their relationship in the later seasons.

[strategicplacement-blog]

Purpose: narrative

Audience: young adults

pathos: funny and feeling the same emotions that the characters do

Mode: visual and audio

[bbenc2135spring2016-blog]

WRITING INTO THE DAY Choose your favorite story (book, movie, tv, etc. Fiction or nonfiction) Who are the characters? What is the setting? What happens in the story? (Plot) What’s the central conflict?

Now, perform a rhetorical analysis on the story. What’s the rhetorical situation: Purpose, Audience, Rhetorical Appeals, mode, media, genre conventions, style, design, sources (inspiration).

[strategicplacement-blog]

My favorite TV show is Psych.  The show is set in Santa Barbra, California and primarily revolves around Shawn Spencer, Burton Guster, Juliet O’Hara, and Carlton Lassiter.  Shawn fakes being a psychic throughout the show so that he can legally operate his psychic detective agency, you guessed it psych, Gus (Burton Guster) is his childhood best fried who is notorious for having a weak stomach.  Juliet and Carlton are both detectives at the Santa Barbra police department.  There is usually a separate conflict every episode which usually involves a homicide investigation.  There is also an underlying story of Shawn trying to woo Juliet in the earlier seasons and their relationship in the later seasons.

[cbueno96enc-blog]

Journal #5

My issue on police brutality can be heavily benefitted by the use of narrative genres. Using the direct language of my interviewee, Master Deputy Lorraine Jordan, will establish credibility, or ethos, to my piece. I can, for example, write a short memoir about Jordan’s career with law enforcement, recreating her experiences for readers. I can also take the same idea of a memoir, but have it be from the perspective of an officer who has experienced police brutality first hand, adding to the credibility of my piece as well as creating a personal connection, which will provide pathos. The way I plan to use the narrative genre in project 3 is by having a visual element to draw attention to the issue I will be covering. Therefore, I will try to create a graphic memoir or possibly a photo essay, following a previous police brutality case. The narrative genre will also help my issue due to its sensitivity. I will be covering police brutality, but from the unpopular opinion of having to support the men and women in uniform who put their lives at risk to protect and serve our communities and our families. The narrative genre will help with the pathos I need to get people to think about the lives of the officers.

[sconniegirl18-blog]

I really like the idea that you have for your Narrative genre. I believe that this could most definitely be a good idea for you last project. I was even thinking about doing a photo story/essay for my project 3 to have more of a visual perspective and draw people in. I really liked your ideas. Great job so far!

[strategicplacement-blog]

I Like the idea of a photo essay to showcase your point i think that it will help in effectively swaying the audience to the men and women in blues’ side.  another thing that could be mentioned is that they never know what to expect on a call it could escalate from a traffic stop to something deadly so they have to be prepared for anything.  this is a really good start to your third project. 

[madjack1012485-deactivated20170]

Narratives Genres Benefit My Cause

My issue is something that is very subject to individual’s personal feelings and experience. From the outside looking in at pageants, one will inevitably think one of two things – either “Gee, that looks so fun!” or “Why on earth would anyone subject themselves or their child to that?” Because the thoughts around the issue of child pageants are strong for many individuals, a personal narrative would greatly strengthen any argument made for the continuation of child pageants. A narrative of a woman who was involved in the pageants circuit since they were a child, who eventually went on to do something great in the eyes of society would strongly pull audience opinion, just like a narrative of an obituary of a girl who died of anorexia due to her time in pageants would turn the audience against pageantry. In my project, I could certainly look to social media for evidence both in support and rebuttal of my claims about child pageants. I can also look to books written by pageants queens, or public interviews with participants using them to build my argument. Photographs are also a strong way to sway my audience, considering how children’s appearances are so dramatically altered in these pageants. The use of before and after photos or even videos of the pageants would make a significant contribution to my argument.  

[strategicplacement-blog]

I agree with you that this can be a polarizing issue especially since such negative things can come out of child beauty pageants like anorexia, but on the flip side pageants can create a confidence in a person that can carry with them throughout their lives. So I think that using pictures and books written by former childhood pageant participants would be the best sources to look to to build your argument.

[strategicplacement-blog]

Narrative Genre Helping a Cause

My topic being the issue of campus carry legislation in the United States is very controversial and a persons’ opinion on the issue can depend on how they were raised and what part of the country they grew up in.  For example someone who was born and raised in California has a greater likelihood of opposing such legislation than someone born in Texas.  The narrative genre can help me push my view on this issue because I could literally tell someones story of the day that a shooting happened such as the Strozier Library shooting that happened just over a year ago.  The narrative genre may also be used to run through a fictional scenario multiple times once when there is no campus carry law in effect and run multiple different scenarios if there is a campus carry law in effect, such as a civilian successfully handling the situation and ending the shooting before it starts, a civilian being shot in what is called a blue on blue shooting, and the civilian not having to use the firearm at all because the shooting ended before they were affected, thus putting the possibilities out in the open that could come from this legislation being enacted.  

[bbenc2135spring2016-blog]

Writing Into the Day - Project #2 Reflection Take a moment & around 200 words to reflect on your project. What is something you like about it? How many drafts did it require, really? If you had another week, what would you change? (Don’t say how you’d procrastinate it further.) How has your approach to research changed?

[strategicplacement-blog]

I really liked that I was able to show both sides of the campus carry issue without showing that I was in favor of campus carry as well as showing how the laws could be modified to make them more reasonable to implemented.  I required four or five drafts because the first draft that i brought into class was really a third draft.  I would try to implement the interview more into my paper and look up more general crime rate stats and put them in my paper.  I try to do my research a little at a time instead of all at once now. 

[bbenc2135spring2016-blog]

WRITING INTO THE DAY: Writing with voice

Imagine a person you are close to (a parent, roommate, teammate, best friend, someone you care about - DON’T PICK SOMEONE YOU HATE). Think about the words they use. What are their common phrases? Write a paragraph using their voice. (Describe their morning routine, tell a story from their point of view, let them describe their family pet…) Be sure to use their specific personal details & let me SEE and HEAR who they are. Post to Tumblr when complete.

[strategicplacement-blog]

I was playing FIFA against my roommate he was playing as Tottenham and I was playing as West Ham.  I look over at him after he nearly scores a cheeky goal, and I exclaim in a sarcastic voice of course “Incredible dude”.  My roommate then says that it is time for survivor and I just tell him that he doesn’t want to get destroyed in FIFA.  He just gives me the death glare and says “its on!”.  He is in the box attempting to take a shot and Ogbona tackles him and he gets a penalty chance.  “Oh boy my favorite way to lose is on a penalty”.

[bbenc2135spring2016-blog]

WRITING INTO THE DAY: Show. Don’t tell. Compose a paragraph explaining your Spring Break plans. Paint me a picture of what this week away from FSU will look like: show me, don’t tell me. Avoid words and synonyms like FUN, & if you do not have an exciting Spring Break planned, avoid words and synonyms like BORING. Try to put me in the scene of your world. Describe the setting or layout an itinerary: anything that allows me to feel like I am in that same place. Post on tumblr when done.

[strategicplacement-blog]

[gfa15-blog]

Research Plan // Project 2

Like most universities across the nation, Florida State has its own student-run radio station: WVFS (aka, V89). As a Communications major, I am really interested in broadcasting and digital media. Furthermore, it has always been a dream of mine to have my own radio show. For this reason, I have chosen to talk about this college radio community in my paper. I will focus on its issues surrounding the Federal Communications Commission (FCC) and its regulations, such as censorship. The FCC is the nation’s media regulator and lists most college radios nation wide. My organization plan for this project is to research first about college radio in general; how they operate in comparison to commercial radio. Secondly, I plan on investigating more thoroughly about the FCC and how they control this type of mass media. As a third part of my research, I will conduct an interview with the advisor of WVFS, Misha Laurents, with the objective of obtaining more personal information about this community, like how they operate, communicate among members and tackle these issues regarding the FCC. 

After library day this past Thursday, I learned how to take advantage of our university’s library resources. I plan to use the databases, such as Jstor and Academic Search Complete, and other electronic resources it provides in order to find the most reliable sources necessary to achieve my research ideas. As the librarian demonstrated to the class, I will also be using the bibliography and database manager named RefWorks to organize and cite the sources I have pick out. 

[strategicplacement-blog]

I am definetly interested in communications so to me this project sounds interesting.  i like how you are taking something that is local and gradually scaling it up to a national level.  This gives the project more relevance to people outside of FSU.