Greetings! I enjoy your blog quite a bit. Dinner conversation tonight included a question about the international audience breakdown for Thai QL - who else in the world watches it, basically, and where are they? - and while I said there's probably no easy way for most of us to come by that information, I thought that if anybody around here knew where to look, it would be you.
@flowerbeasblog and @clairedaring are the ratings trackers that i know of here, but i think they mostly focus on the tv ratings in thailand.
gmmtv posts their social media trending countries infographics after each episode of their series on their instagram page, and Ticket to Heaven recently broke the company's record for number of countries a series was trending in (trending at number 1 in over 130 different countries). TTH was def a global hit but some of these trending numbers can be skewed-heavily by fan pushes (and both G4 and the previous record-holder Me & Thee's PondPhuwin fandom have strong organization and strategizing for their fandom's social media), so they don't necessarily reflect equivalent viewership numbers.
There is general discourse in the Thai television industry about how strong gmmtv and bl's perform on streaming services compared to traditional lakorn, which has impacted investment, but again, not by region.
Domundi sometimes announces when they have broken a record--i.e. khemjira as the most popularly streamed Thai series on whatever platform it was on--but i don't know that they regularly post them anywhere.
Thomas Baudinette has specifically written about Japan's Thai BL boom after 2gether in his book, with more data to back it up than most writing about international viewership. There are also academic essays I've read about viewership of Thai BL in the Philippines (it's huge there), China, and Indonesia. They aren't recent, though, and I don't remember them including specific numbers. Brazil and Peru are also notable for larger audiences. And this is entirely anecdotal but I feel like I just see a lot of Germans in Thai BL spaces online and on podcasts lol. I'd really like to see more research about African and Caribbean viewership cuz countries from those regions are REALLY often listed in gmmtv's top trending lists, and I've always been curious if it's just a vpn situation or real or what?
idk other ways to tell. television ratings have been generally hard to gauge at all in the streaming platform era. Platforms like netflix have had no requirement to report their viewership data and have been speculated to skew the information when they choose to announce it.
If anyone else has more info, go ahead and tack it on!
















