please god can publishers stop promoting books with ads that talk about the ways that the book is “diverse” but don’t tell us anything whatsoever about the actual plot
I’m happy there’s representation in it but unless the book is explicitly about a person’s identity as queer/poc/ND/disabled/etc then representation is not enough to advertise with. hell even if the book IS about those things you still need to tell me what the fuck the story is about because…is this something I actually want to read??? does the premise intrigue me?????
maybe “there’s representation in it” is good enough for people who are desperate for anything (I was like that as a teen) but if I’m going to spend my limited time engaging with your book I want to know if the story sounds interesting
I’m gonna be honest and I obviously don’t have access to actual data but I feel like ad campaigns like this just….for everyone they interest, they turn away at least one other person who wasn’t grabbed by it. I feel like it hurts authors to have their work reduced to “there’s a gay in it” because it’s just tokenization with a different hat on.
Personally if your ads don’t tell me what the story is about and only try to appeal to one part of my identity I am going to ignore it out of spite.
Like it’s literally no different from “hey you’re a woman right? there’s a woman in this book you should read it” or “here’s a book with a Latine person in it don’t worry what the story is” like it is honestly offensive to me that this is how you’re advertising the story. And I feel bad for the authors too!!!! Like oh my god, as a writer myself, it is offensive that you’d take what could be a complex and well thought out story and just reduce it to “gay! POC!”
I feel like companies (and/or writers) that advertise like this are just…showing that they either 1) don’t believe that the story can stand on its own, so they have to resort to cheap tactics, or 2) they don’t respect the audience the book represents, so they assume we’ll accept anything they throw at us just because it’s “diverse” regardless of how good the story is and regardless of whether the representation is, you know, good.
Like it ultimately feels like even if the story isn’t strictly about the identity/-ies being represented, they turn it into “a gay story” or “a POC story” etc etc by advertising the diversity without also advertising the actual fucking plot. I find it offensive and disrespectful to the readers and the authors (assuming the author isn’t also doing that).