Five reasons why your business needs street advertising.
Advertising takes many different forms for many different businesses. Whether thats an "all singing, all dancing" tv campaign or an A-board outside your premises and not forgetting social media in its different guises. With over 99 percent of companies failing to get their social media right it's important that the focus of your marketing activities is cross media.
Street advertising is used by theatres, festivals and live music promoters to get their message across. Street advertising is not exclusive to arts and culture! If you are a small to medium sized business, independently owned or even franchised street advertising could give your business the synergy it's been looking for.
So why should your business use street advertising? Here are the top five reasons from three industry experts with over 55 years experience in the outdoor, street and poster advertising service sector came up with,
1. Not everyone is a wifi wizard.
In a world where you can control your business from a mobile device anywhere in the world, its hard to understand that not everyone has access or has the desire to use such devices. By ignoring this your business is in danger of only reaching a digitally savvy market. Incorporating street posters gives your business prime access to your target demographic at a different level, keeping you ahead of the competition.
2. Street posters are unavoidable.
We are often faced with daily targeted ads whilst having a quick browse through Facebook at work, purchasing that last minute gift off your favourite department store website or with the 15th Groupon email you receive by 8am every morning. If you were to ask yourself what one of these adverts you last saw, could you recall it? We don't think so but what we can recall is waiting on our bus on our Wednesday morning commute and having a peek at the advertising drum nearby with what's going on in our local area.
July 2013, Cannibal Women of Mars at Tron Theatre.
3. Street posters are round the clock, 24/7 and never on standby.
Digital advertising, tv commercials and targeted web ads are great when the audience is engaged with that activity but what about when they are commuting to work, enjoying their weekly saturday high street shopping spree or making their way to a local event at night? Street posters is the only way of targeting your audience 24/7, they never switch off and work round the clock to promote your business.
4. Affordable and accountable advertising.
Many small to medium businesses don't believe they can afford street advertising, when it can be the most effective and affordable solution for the business. Unlike other media options street advertising is not a one size fit all approach. Positioned at key locations, street advertising will increase your companies profile, with your branding at repeated locations throughout the target area. Its tried and tested and most importantly it works!
November 2013, The Butterfly Lion at the Kings Theatre Glasgow.
5. Nothing says "we're here" like 60 x 40 inches of artwork in a prime location.
It's the age old marketing tactic, top brands such as "Hoover" got it right, " Hi, I am looking to buy a hoover" - the actual product being a vacuum cleaner. You want that effect, you just don't know how to achieve it, simply by hitting the streets! You got them at work through some email marketing, you got them at home through a targeted facebook ad now go full circle and get them on their way to their thursday night gym class with an unavoidable poster, on the street in a prime location.
October 2013, People Make Glasgow.
It's time to take your business to the streets and share your unique offering. Whether you are connecting the dots with an existing audience, reaching a completely new audience or reinforcing your existing presence Street advertising is the only way forward.