5 things to know this week

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CHICAGO: Red Bull Media House is giving third parties the chance to tap the content expertise which fuels the marketing for its namesake energy drink – an opportunity that has attracted brands like adidas and Nokia.

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Brands need to get the technical basics right, improve their content and adopt responsive design if they are to make the most of tomorrow's change to Google's algorithm, an SEO expert has said.

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A Look Inside The New Trends In Business

Deloitte's new business trends report explores the receding boundaries, emerging opportunities, and new challenges that leaders are facing.

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See how Biskrem biscuits sent users on an Instagram adventure using all the features found within the Instagram app.

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Instagram Tightens Guidelines to Curb Pornography and Harassment

Facebook's Instagram photo - and video - sharing app unveiled more-detailed standards for images, aimed at curbing pornography and harassment. 

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The 19th Annual Webby Awards nominations are out now. One interesting nomination from The Guardian, “Psst! Your Phone is Snooping on You” is a cool video that exposes how much info about you and your habits various companies actually do have.

This year there is also a People’s Choice award, so take a look and make your vote.

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Large numbers are dehumanising, so should big data worry us?

From natural disasters to the scale of government spying, we don’t seem able to process figures we can’t relate to. So will we fall into big data’s empathy gap?

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‘Traditional TV viewing for teens and tweens is dead. Not dying. Dead.’

Interesting take on the state of TV programming and MCN content creation and distribution.

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Why Amazon’s Dash Button might be the marketing innovation of the decade - Mumbrella Asia

In this guest post, Eaon Pritchard argues that getting upstream of the problem means that commodity brands can finally forget about notions of ‘engagement’ and just be happy with selling more stuff more often. We conducted a small survey on supermarket shopping behaviour using the agency staff as our sample group of around 50. It …

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How the Hottest Start-ups in Silicon Valley Are Using Content to Fuel Their Growth. Read more at Contently.  

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Think With Google: How the Search Giant's Online Mag is Schooling Marketers

Google has a treasure trove of data that any marketer would kill for. With ‘Think with Google’, they're beginning to share a bit of the wealth.

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Marketing Legend Seth Godin on Content

Contently sat down with Seth Godin, the godfather of modern marketing, to get his take on the present and future of content marketing.

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TellUsYourStory Tumblr Reveals the Tone-Deaf Social Media Strategy Brands Use Way Too Much

Storytelling is great—believe us, we know. But asking people to "Tells us your story" about your brand isn't going work.

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Brian Grazer and Ron Howard Are Making a TV Series For GE

Science, tech, and Ron Howard are coming to National Geographic - all in the name of GE.

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Google unveils a stick that turns any display into a PC. Read more at Wired.

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GroupM Forms R&D Partnership with Singapore Economic Development Board (EDB).  

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Martin Sorrell: Magazines, Newspapers Deserve More Credit for Effectiveness

This was music to ears of people who buy and sell print ads. Martin Sorrell, CEO at WPP, said newspapers and magazines might not get the credit they deserve.