Social Content Today

Hi! If you're wondering who I am, I'm a marketing student at Cal State Los Angeles and this blog will focus on social media content created by different brands and their effect along with recommendations, comparisons and so forth. I will be focusing mainly on the following industries with some exceptions: animals, travel and entertainment.

[cierravoelklcsula]

Aesthetically Etsy

So, not going to lie, I’m a sucker for this thing we are seeing everywhere called “aesthetic.” There’s a type of content out there that revolves around this and honestly, I wouldn’t say there’s any practical value, story, emotion or so forth. BUT what pulls me in is how it’s actually pleasing to look at. Etsy does this well and has pulled me in and holding on until they empty my wallet. If you don’t know what Etsy is or know too much about it, Etsy is a P2P (peer-to-peer) e-commerce site and app with a specialty in handmade and vintage items and supplies along with some unique factory-manufactured items. There is something for everyone there and if you can’t find exactly what you’re looking for, many sellers offer custom items as well! I’m not sure if this applies to anyone else, but just looking at their social media is giving me all sorts of ideas of decorating my apartment, Christmas gifts to give and the occasional “aww.” Now to me, that has practical value and emotion but that could just be me! Who knows! It could also just apply to those who are like me and find value in this type of content. But! Their blog DOES have practical value as it offers many posts under a plethora of topics such as gift guides, DIY’s, decorating ideas, wedding planning and much more. Shown below are a variety of some of the posts you can come across on their blog. Honestly, I didn’t really know much about their blog until I started writing this so now I have a new blog to binge read and will probably go broke over trying to redecorate my apartment.

The social media site that Etsy definitely strives on is Pinterest as that is exactly what Pinterest is all about. On their Pinterest, you can find just about anything you need and any idea. Entertaining, pets, gifts for him, inspiring workspaces...it’s all there! It is constantly updated with new content added all the time. You can easily spend all day scrolling through their thousands of posts. And on top of the content that the posts are linked to, even the photos themselves are so aesthetically put together that it just screams “look at me!” in a minimalistic way. I actually started going through and observing their Pinterest posts and compiled my own list of DIYs I want to try out in the future. I also got some Christmas ideas for Dad! Shown below are some examples of their Pinterest boards you can spend all day searching.

Next social media site I want to go ahead and take a look at is YouTube. For a company that excels at DIY content, you can bet they have a great YouTube channel. Their YouTube is so interesting to go through and has so much to watch. You have your classic DIYs and how-tos but there’s also a playlist for how to get started on Etsy as a seller, the processes sellers go through to make their items and more. The videos themselves are done in such a professional manner that are compelling to watch. You can also tell they know their audience 100%! Everything they post appeals to the typical Etsy user. From upcycling to raspberry cosmos, they’ve reached their target demographic extremely well which is comsehting I can’t say about many companies who try too hard to appeal to every person out there and losing touch with their main demographic. They constantly appeal to the latte-loving, aesthetic and vintage connoisseur of the world. Check out one of their YouTube videos below about what makes Etsy, well, Etsy and if you’re like me, you’ll be hooked.

Granted, they could update their YouTube more often as they’ll go through spurts of uploading multiple video of the same topic, then nothing for a while. I personally like to keep exploring new videos and new ideas so it would definitely be nice if they kept up with that. At least I have Pinterest which is constantly updated!

Overall, Etsy’s social media is fabulous and makes me want to start crafting and even open up my own Etsy store! What shall it be? Cat sweaters? Macrame jewelry? Time to keep searching Pinterest until I get an idea!

On another not Tumblr fans, this will be my last post to this blog as my assignment is coming to an end! A post might arise from me every once in awhile as I’ve been getting a knack for this but my busy schedule might make that difficult!

Goodbye for now,

Cierra

[entrepeneurmarketingstuff]

Follow Entrepreneur Marketing

——–

Speak loud and proud.

[cierravoelklcsula]

Kayaking Around the World

Kayak is known as one of the largest travel based sites to exist allowing customers to input their travel dates and location and find multiple options from every single airline offering those flights. You can compare dates, search multiple airports in the same results page  and choose flexible dates” as well. Kayak is my go to for my flight needs. They also offer searching for hotels, cars, cruises and packages. It’s laid out in an easy, user-friendly way so anyone can hop on start planning either their next dream vacation or that dreaded yearly trip to the in-law’s house. So obviously I’m not here to be an advert for Kayak or try and promote them so I’ll just ge to the point already. Social media! What you all have been waiting for, anxiously awaiting on the edge of your seat as I discuss Kayak’s presence on social media. What about their social media am I going to focus on, you ask? First, engagement. Their Twitter reigns with over 80k followers who can see constant posting by Kayak with blog posts about places to travel, cheap hotels and amazing sites. Their tone even takes on a friendly, casual, conversation like tone that seems like you’re listening to a real person speak and not a robot. New content is constantly be posted and is relevant, as well. Below is a few snapshots taken from their Twitter sharing their own content.

One of my favorite things about Kayak and the way they engage with their customers is how they even have quizzes like the one posted about in that last Twitter post. I’m the kind of person who likes taking ridiculous quizzes that tell me what Starbucks drink I am or what dog breed I was in another life. These kind of quizzes do catch people’s eye and makes them want to get onto the website and take it. Now that they’re there, they wander to the other aspects to the site and badabing, badaboom, a flight to Uruguay is booked.

Along with their own, original content, they engage directly with their customers by replying to their Tweets with real answers from real people. Whether it’s redirecting where to submit their complaints or answer simple questions, their team is ready to help.

Next, compelling content. And oh boy, their Instagram sure is compelling. I have the travel bug and Kayak’s Instagram isn’t helping. While they don’t have the same engagement as their Twitter and don’t seem to be on top of it, it’s great content and I love to just look at it. Being a website that turns you into your own travel agent, their Instagram revolves around posting breathtaking photos from around the world showing what you can see if you go there. From the Northern Lights to Jamaica, all their content is posted from other travelers. They do also post original content highlighting the features of Kayak. Posted below are some of their reposted photos that just make my jaw drop.

This next photos is just a quick insert to show Kayak’s sense of relatable humor that shows they understand their audience and knows what they like. I mean come on, pay bills, feed cat, avoid pumpkin spiced lattes, plan Christmas vacation…..it’s like they know my life. Except for Christmas vacation because I’m a broke college student and the most elaborate vacation I’ll be taking this year is traveling with my cat to my parent’s house in Orange County. But a girl can dream! And Kayak knows how to help me do that! Not going to lie, I do have multiple dream vacations saved on Kayak from flights to hotels that I wish I could just go ahead and book now.

So what’s up with their Facebook, you ask? Well, I’ll tell you. With their largest following at 1.3 million followers, they pretty much seem to combine their Instagram and Twitter with blog posts alongside their funny pictures like the one posted above. They do have a lack of engagement but the compelling content is strong so I’ll give them that one. My favorite part about all their social media is that they are consistent on each platform by posting similar types of content throughout and constantly posting throughout the day, almost every day so their following doesn’t lose interest.

Overall, Kayak gets two thumbs up from me for posting compelling, interesting content and engagement with their customers. The result that comes out from their content is a girl sitting on her computer itching to have a white Christmas with family in Ohio or go back to Costa Rica and meet up with my friends in Tamarindo.

Catch ya on the flip side,

Cierra

[filson]

Forward stroke. #FilsonLife 

[cierravoelklcsula]

Here’s a hint of my next blog post! This is gonna be a good one. Can you guess what it’s about???

[socialmediadaily]

[socialmediadaily]

5 Social Media Tips

[cheerwholesale-blog-blog]

10 Effective Tips For Marketing On Twitter

Twitter is one of the newest social media websites on the internet, giving bloggers and other internet users a completely new way to communicate with one another. Twitter is all about micro blogging, or communicating through small, quick spurts of content. Anyone who knows how to benefit from regular blogging formats can also find advantages in using Twitter, which offers the same benefits of blogging but in a quicker and more bite sized format. Here are ten tips for effectively marketing on twitter.

1 – First and foremost, you need to know the difference between posting often and spamming. You do not want to spam Twitter. Instead, you are going to want to post meaningful, relevant and readable content that your subscribers are going to look forward to. Spamming is the ultimate mistake that many twitter marketers end up making early on in their marketing endeavors. Twitter is a social network, not a medium for spamming, and if you overwhelm your readers with spam, no one will stop by anymore. It may be tempting to spam, but you will never benefit from it, so do not waste your time.

2 – Know what you intend to promote when you start posting on Twitter. This is absolutely paramount when it comes to understanding how to get the most out of twitter marketing in order to drive business to your website or your door. If you know your product well, and you understand what it is going to take to market it, then you are already a step ahead of everyone else, and this is a really good place for you to be.

3 – It is vital that you know what kind of information you need to put out there, both when you’re writing your own Tweets and when you are responding to the messages of others. When you have a planned out routine for how you will communicate with other businesses online, you will be more successful with Twitter and those who you communicate with on the service.

4 – One of the greatest boosts to your Twitter marketing endeavor will be to learn how to communicate effectively on Twitter. You can use twitter as a medium for conversation, but only if you know how to communicate effectively with those who are reading your Twitter feed.

5 – In order to get the most out of your Twitter marketing endeavor, it is vital that you learn how to participate in the community, communicating properly in the process. Twitter is largely a community based social networking site, so while you may be blogging on the site for your own business purposes, you will not get anywhere unless you are willing to participate in the conversation, communicating with other businesses, consumers and other individuals as well to get the word out about your business and to share something of yourself with the rest of the community.

6 – Make the most out of your account. Create a profile page with a picture and some information about your company. This allows the people who are reading your Twitter feed to get to know you better, which is what social networking sites like Twitter are really all about. The more your readers are able to get to know you, the more likely they will return time and time again to see what you are writing about.

7 – Have a plan going in, if you want to get the most out of your Twitter endeavor. Do some research and get to know what Twitter is really all about before you start posting on your own. Devise a basic outline for posting, and once you have a good solid plan you can get started. The better planned out your endeavor is, the more you will be able to benefit from marketing your business, product or service through Twitter.

8 – Avoid over promoting your product. While you can and should post about your product or service in your twitter posts, do not make this the sole focus of your Twitter account. Post all kinds of relevant information about your company, your products, the industry and anything else that is relevant, rather than overwhelming your readers with posts on a single topic. If you’re selling a product and using Twitter to accomplish it, your readers will expect some marketing and product promotion, but you must take absolute care not to overwhelm them with it if you want your readers to continue following your Twitter feed.

9 – Facilitate conversation! Nobody said Twitter had to be all about sharing information; you can also facilitate conversation by asking questions. Take polls, ask thoughtful questions and come up with other unique ways to get your readers to respond to you in order to better market yourself on Twitter. Conversation is an important part of marketing your company through Twitter, so get your readers talking by asking smart questions in search of smart answers.

10 – Follow relevant Twitter feeds. When you “follow” a new Twitter feed, the owner of that feed is notified. By notifying Twitter feed authors that you’re reading them, you are cluing them in to your existence, which will build traffic for your own marketing campaign as well.

Follow these ten basic strategies for improving your marketing effort on Twitter and you will notice a big difference in how much traffic Twitter can bring to your business. Marketing on Twitter is not difficult, but there are some basic rules that you need to follow if you want to be successful in such an endeavor. Whether you are selling a product or a service, or just trying to gain attention for your web presence, Twitter is an advantageous way to attract interest in who you are and what your company is all about.

[cierravoelklcsula]

What do you think?

[eugenedumanskiy]

Social Media Vs. Email Marketing

[idmdelhi]

Best SEO Practices for Small Scale Business in 2017

SEO, Search Engine Optimization, Content Marketing, Social Media Optimization, SEO Services Company in West Delhi, SEO Company in West Delhi

[cierravoelklcsula]

LOOK(book) over here!

Something that’s happening among many different types of companies out there in the world is that they are creating content that is seen as useful, or as Berger puts it, has practical value. What is this? Basically, companies create content that is of use to not just their customers, but anyone who leads the lifestyle their targeting. For example, a surf company talking about choosing the right type of board or how to read swell charts. You might not be looking to purchase anything but you still got something out of visiting their site or viewing their social media. So the company I want to focus on today is a clothing company called Lookbook Store. Lookbook has its own blog on its site that has all sorts of content but the one thing the blog posts have in common is that they can offer some sort of value to those who are reading it. For example, below is an example of one their posts about looking fab when you’re plus sized (click the photo to view the blog post). It goes through offering fashion advice to those looking to look fab. BUT they also stick in their own products that those reading this post should buy as a way compliment what they sell.

https://www.lookbookstore.co/blogs/news/7-easy-ways-to-look-fab-when-you-are-a-plus-size

You can also find other blog posts such as “3 Chic Ways to Sport Rompers” and “10 Clothing Hacks Girls Should Know”. This automatically provides practical value to those who are reading these posts and fit the target market that they are trying to ultimately appeal to in the end.

 Their YouTube isn’t as popular with only 206 subscribers but they keep the same theme going in terms of providing practical value to those watching. Their videos focus on store and product reviews instead of “How-tos” like their website but nonetheless still has value to those watching. But they don’t rely on their YouTube which is obvious in the fact that they haven’t uploaded a video in over 3 years so they definitely aren’t relying on YouTube as a form of gaining new customers. Compared to other companies, they lack in this field in terms of the content provided. They want to provide that practical value but there’s nothing more than reviews by random people. I would like to see some styling videos, more how-tos and so forth just like some other clothing companies do. Here’s an example of one of the videos posted to their channel:

 So while they fail at uploading their own videos, people around the world are also doing it for them in terms of posting their own product reviews, shopping hauls and so forth featuring LookBook products. Essentially, fans are creating content for them.

Next, let’s check out that Instagram because oyu know I always have to. With only 25.5k followers, they could be doing better right off the bat. Now the content? When I look at their page, I don’t see anything of practical value. Many photos are just taken straight off their online catalog but luckily they have some reposts from followers in their clothing to provide some variety. You’d also think that they’d have more than 50 likes on a post with their amount of followers. I know I wouldn’t be liking these almost stock-like photos if they came across my newsfeed. So in the end, Instagram is not their forte.

I personally think that LookBook should stay focused on their blog as that is where the most valuable and interesting content lies. I also believe they should be taking that content and using it on their other social media platforms to gain more attention from current and potential customers. We want those how-to videos on YouTube and outfit pairings for Homecoming on Instagram using their products. This is definitely something I might expect from a brand new company just getting their feet off the ground but not from one who’s been around for a few years now. They also haven’t actually posted to their blog in a couple months so that is easily one way to lose readers as they might assume it was forgotten. Social media and content creation is essential for a company to maintain their standing with customers so start to fade away and you will be forgotten. There aren’t exceptions, or at least none I have ever come across. So, remember, practical value is pertinent to creating compelling content that is interesting and valuable to those who see it. While it’s just one of the principles listed by Berger, it is high on the list. Now what’s next….

Kisses,

Cierra

[unionmetrics]

‘The biggest challenge for both storytellers and marketers is that, in many cases, neither party knows the purpose of the content,’ Beebe said. 'They get excited to create a studio or go off and make a film, but they really don’t know why. Is it about brand awareness? Or to change brand perception? Or is it to drive revenue? What’s the distribution strategy?’ he added. 'I’ve seen a lot of great content be produced and then no one knows where to put it, or if they do, they have no media or marketing strategy behind it.’

Why content marketing is going Hollywood (via unionmetrics)

[cierravoelklcsula]

Nike: Equal for All

“Worth should outshine color.” In February of 2017, Nike launched its new campaign worldwide: Equality. So what is the Equality campaign? To put it simply, it encourages people to take the same respect and fairness they practice on the sports field and practice it every day. It basically uses the power of sport as its base. Our community we live in deserves us taking action to reflect this equality and Nike set the example to follow. The first step they took to do this was partnering with organizations like Mentor: The National Mentoring Partnership and PeacePlayer International. So now let’s take a look at the anchor of this campaign which was a short film release don YouTube that features Nike athletes like LeBron James, Kevin Durant and Serena Williams. It’s only about a minute and a half long but it’s powerful and it does the main thing I want to focus on today: STORYTELLING.

 This simple and short video tells such a powerful story and greatly conveys what the Equality campaign is all about. No boundaries. Equal everywhere. Equality has no boundaries. This is what Nike wants to tell us and they tell us this so very well. Now why am I focusing on the story? Elementary, my dear friend. It’s simple. Berger’s 6 Principles of Contagiousness tells us the six main types of successful content marketing. My previous posts have focused on a couple other principles within this. Anyways, the Story element is just like how it sounds. You don’t just want to SHARE information but you want to TELL A STORY. Captivate your audience and make them want to learn more! What do you want to say? Take that and elaborate it into a compelling story that will travel across the interwebs worldwide as a story everyone wants to hear. Remember when I talked about Coke’s marketing strategy? What does that revolve around? If you said storytelling, give yourself a pat on the back. If you have no idea what I’m talking about, go back and read one of my first post on the Coca-Cola 202 marketing strategy. They excel at storytelling and follow a strategy more companies should follow.

 Ok, back to Nike. So this campaign is featured on both their Equality website and on social media. Nike has 74.8 MILLION followers just on Instagram so if they’re going to tell a story, they better do it well. And with a following that large, they have the potential to tell a story to change the world (maybe I’m exaggerating but you get what I’m saying). This campaign is all about telling the story of Equality and conveying that through numerous platforms and mediums. Just like their Equality section of their website states “The Equality message is powerful in any language. Watch the movement take center stage with the world’s best athletes.” Overall, their Instagram is all about storytelling. It’s something they excel at and one of my favorite things a company can do when it comes to content is not focusing always on the product but on the lifestyle they represent and the lifestyle of their customers. While this isn’t want this post is about, they also follow other principles as well as they create emotional content extremely well.

A post shared by nike (@nike) on Feb 16, 2017 at 11:29am PST

This post on Instagram is one of the first that revolves around this campaign back in February. “We step onto the court as equals. Judged only by our performance. New Orleans sets the stage for All Star Weekend @nikebasketball. #EQUALITY #nike” It’s short, it’s simple and it get’s the message across while telling the story they want to tell about Equality.

 Here’s another post with the caption “The bond between players should exist between people. Thank you, New Orleans. #EQUALITY #nike” That phrase right there is what this campaign is all about and honestly, I believe we should be practicing on a daily basis. Whether you’re an athlete or not, practice that equality and respect to everyone as we are all one community in this world as we fight the inequality and injustices faced every day. Nike is such a large, worldwide brand that they must be careful as to what messages they want to get to the world as EVERYONE will see it. Remember this. Remember what they want to tell us. Take action and practice it. Because we are equal.

 Peace,

Cierra

[mytrasdigitalmarketing]

Social media marketing plays a major role in promoting a brand or company. Here are six proven strategies for content sharing in social media. 

https://www.youtube.com/channel/UCVAwCyk0rnSCDCxwrn6WTNw

[cierravoelklcsula]

ASPCA: Does it Make You Cry?

I want to go on more about Berger’s Six Principles of Contagiousness by looking at another one of those principles: EMOTION. We all have content that we see that makes us emotional whether it’s sad, angry, happy, nostalgic and so on. Don’t get what I’m talking about? Ok, now close your eyes, see a screen of sad puppy eyes and Sarah McLachlan speaking with her song “Angel” playing in the background. You know what commercial I’m talking about and I can get you get tears in your eyes every time it comes across your television. THAT is creating emotion! Creating emotion becomes fairly easy when the topic revolves around a subject that is close to peoples’ hearts, like animals. The ASPCA is great at creating and sharing content that makes you fill with all kinds of emotion. Their Instagram is full of everything from animals up for adoptions, to posts about the recent natural disasters like Irma and Harvey and heartwarming rescue stories. Not only does it make you want to support them but it also makes you awnt to empty your wallet for them. Below are a few examples of the different type of content they post on their Instagram. First, is a typical adoption photo for a dog in their care, how they got into their care and where to meet them. Next, is one of their heartwarming stories of an animal who has been adopted. Last, is an example of a photo that can bring tears to your eyes as you see an ASPCA volunteer reuniting a cat with their owner after Hurricane Harvey. It’s a simple, yet powerful photo that just shows what they do and how much they help animals in need.

 Credit: aspca

Their YouTube channel often goes more in depth about what they do with longer videos covering their entire organization and their efforts. They have everything from adoptable animals, raids and rescues, cute rescued animals and more. Posted below is a powerful video from an animal cruelty situation where 700 cats were pulled from a “sanctuary” in Florida. And if you’re curious, the owner of the sanctuary was arrested with one count of animal cruelty, three counts of cruelty to animals and one count of scheming to defraud. It goes to show that the ASPCA doesn’t just rescue, but they do everything in their power to make sure those who commit animal cruelty are brought to justice. This video goes through the process of large rescues like these and who all is involved. Many people don’t’ realize how much of an army it takes to do efforts like these who are specially trained and dedicate their lives. Without videos like these, many people would have no idea. This is also one of their most viewed videos with over 57,000 views.

 The next thing to look at is their Twitter. Twitter is known as being a platform that allows organizations to better interact with their followers on a more real time and personal level. The ASPCA has 469K followers on Twitter which beats out their Instagram that has 263K followers. Why? Let’s find out. First off, the ASPCA actually posts more frequently to their Twitter and has many posts and photos that aren’t present on their Instagram. The posts are more quick and to the point, as well. A second plus is that it retweets numerous times from it’s followers including celebrity Nina Dobrev who is an active ASPCA follower and rescue advocate. I personally enjoy looking through their Twitter and to tie into the emotion factor I’ve been talking about, I am feeling so many things right now from overwhelming happiness reading adoption stories to laughter at the funny photos they share of recently adopted dogs.

Lastly, the ASPCA has created a campaign called #FindYourFido as a part of Adopt a Shelter Dog Month which is basically a cutout of a dog shown all over the country at different events and location as a promoting tool to help get more dogs adopted from the ASPCA. Below is an example of one of their posts from a Central Park adoption event. 

It’s a cute way that touches people’s hearts and it also creates some social currency to their followers as people want to find Fido, take a photo and post it. Not everyone can do this as it’s only available at ASPCA events which makes it even more special. Now excuse me while I go cuddle with my rescue kitty, Gypsy.

 Au revoir,

Cierra

[socialmediadaily]

[ayeshaambreen]

Did you know people are more likely to engage if the content is in video format?

79% of Web traffic will be based on video content by 2018. Videos, including animations or motion graphics, will continue to be used as the medium for advertising across the Web.

[cierravoelklcsula]

Stumptown: A Coffee Addict’s Tale

As a resident of the infamous Arts District in Downtown Los Angeles, I found myself living next to one of the best coffee shops to exist: Stumptown Coffee Roasters. So OF COURSE I had to write about them. I visit on average once a day and usually if I don’t, it’s because I’m not in town. Every one there is wonderful, the baristas know me and I feel at home. But is it just their perfectly roasted coffee, cozy but welcoming atmosphere and amazing customer service that brings in coffee fans from around the region to sample their wonderful brews? Maybe…but maybe they are epic at content marketing which entices those who know nothing of Stumptown to hop on over to my part of the neighborhood and try them out for the first time and then quickly become a new founded Stumptown addict. So when it comes to content marketing, Stumptown excels at Instagram. With home base in Portland, many posts originate from there but also touch base on their other locations in New York and Los Angeles. And while many of you probably are thinking “Wow I need to try this!” You probably have! Stumptown is found in most places that serve coffee throughout Los Angeles and even throughout California reaching up past Sacramento (it’s just that good).

 Stumptown excels in the coffee game and one thing I’ve noticed is that they really take advantage of social currency. Stumptown has become an “in” place to go to, take photos and post. Everything about their business is “Instagrammable” from their latte art to the photo-shoot worthy décor. People come from all over and when they take photos showing off that they visited the infamous Stumptown and post on Social Media, they are creating content for Stumptown and adding more value to the idea of social currency. If you don’t know what I’m talking about, social currency falls under Berger’s Six Principles of Contagiousness and it is basically creating the feeling of being an “insider.” And the fact that they only have 3 locations across the country, it adds to the social currency as it’s somewhere not everyone would be able to go to. It can be like a status-symbol in the coffee world. When it comes to social currency, let’s look at Starbucks. It’s popular, right? But is there social currency there? Starbucks is so widely accessible in almost every country and you can find one on basically every block. Take it this way: “You went to Starbucks again? Cool, no one cares.” Then there’s: “But dude! You went to Stumptown! I’m so jealous! The closest one is 5 hours from me!” Bam! Social currency is created.

 “Best #coffee place” is just one of the captions you’ll find on the thousands of photos taken at Stumptown Coffee Roasters. Just look up #Stumptown (147,214 posts) or #StumptownCoffee (73,825), you’ll come across all the media from their coffee loving fans. Below shows some of the “fan media” posted recently that feautures both coffee, décor, and my favorite: their dogs.

Credit: emmafuhrmann

estella_the_aussie

 Even though that last photo basically has nothing to do with Stumptown, look at the likes and look at the tagged location. That’s over 1,000 people who might click on that location and see even more content about Stumptown! 

Now, I want to do one of my favorite things (as you and probably tell from my past posts) and dig into their Youtube Channel. Would you even expect a coffee roasting company to have a successful Youtube? I know I wouldn’t. Their channel is very COMPELLING and VALUABLE so if you read my first post on here, you’d know those are the two MOST IMPORTANT parts of content marketing! Their channel has everything from how-to’s, videos about their new products (which are actually entertaining) and a few other variety videos. Their most viewed video has over 906k views which is posted below. This video is basically just supposed to be about when they released their coconut cold brew (which is delicious, by the way). The video is meant to be funny and not actually taken seriously which why it became so popular as an “advert”. While they only have a tad over 9,000 subscribers, their videos gain hundreds of thousands of views.

So how much do I love Stumptown? Well, admittingly, I’m drinking it as I write this. I actually live directly next to it so it’s a part of my daily routine. When I tell people I live next to it, the jealousy starts among coffee addicts like me who enjoy the best coffee out there. Hmm…I’m going to finish enjoying my latte now.

Auf Wiedersehen,

Cierra