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TOP 18 SIGNIFICANT INSTAGRAM BENEFITS TO BUSINESSES
Instagram is so huge because it is a platform for building a social network that connects people solely through visual elements, so it is a powerful way to capture and sustain attentions.
You might only be ignoring millions of potential customers by not joining this powerful social media platform. Take the tips you learned here and use them to start building your Instagram presence.
Your bottom line will be glad that you did.
1. It Helps To Connect and Effectively Engage With Customers
While most people think about sites like Facebook and Twitter when it comes to connecting with fans and engaging with customers online — you may be surprised to hear that Instagram has one of the most active and engaged user base.
Instagram is the perfect platform to connect with customers, listen to their feedback, and build relationships through the conversations you are able to initiate. You can share a photo of a new product and ask people what they think, or give them a sneak peek of a new project and see if they have any input.
What is better than having customers know you exist? How about the opportunity to engage with them on a daily basis? The fact is that people like to make their opinions known, especially if they like something, and Instagram is a platform for users to like, comment on and share their favorite posts. The more likes and comments you get, the more visible your company becomes. You can get more likes by taking high-quality photos, using local hashtags and partnering with other brands.
2. It Helps To Update People On Your Latest Offers and Promotions.
You can timely share photo updates about your business by sharing the latest activities or events that are happening in your business, such as: sales, product promotions and new collections. You can boost your sales with the use of popular hashtags like #sale #business #product. The use of hashtags will make it easier to find your campaign by users on Instagram.
3. It Helps To Generate Sales
Visual platforms like Instagram are doing more than just generating engagement, they are also driving sales. Creating professional-looking images to promote your products and highlight your services has never been easier or more affordable with the use of Instagram.
Be careful not to fill your feed with product photos with the same caption asking people to “buy now” or “shop online.” Instead, look for creative ways to display your products and let your images speak for themselves.
Similar to Facebook, business accounts on Instagram have the option of paying to promote their content. This practice is very beneficial, especially considering the statistics that demonstrate how receptive Instagram’s audience is to these types of advertisements.
Another benefit to advertising on Instagram is that the ads are capable of being highly targeted based on a user’s location, age, gender or interests. Businesses can also include links in their promoted posts, enabling users to click to learn more about them. Businesses are also able to feature ads in their stories.
5. It Helps To Reach New Audiences
Instagram makes it easy to discover new photos, new people, and new businesses. One of the ways that people discover new content on Instagram is through hashtags. Similar to other social platforms, when someone includes a hashtag in a post on Instagram, a link is created and you can view all of the photos that have been shared using that hashtag.
You can also use hashtags to pro-actively find potential customers.
6. Instagram Syncs With Facebook.
In 2012, Facebook purchased Instagram for $1 billion. This purchase came with multiple benefits for businesses seeking to juggle these two platforms. The concept of Instagram and Facebook ads is very similar in nature because these mediums are under the same ownership; businesses are now able to run the same advertisement on Facebook and Instagram at the same time, adding seamless, easily-attainable integration. This means that any time a business runs an ad on either of these platforms, they can automatically double their reach!
In addition to hashtags, Instagram also has a Discover tab, dedicated to helping users find photos and connect with users that are relevant to them.
7. Instagram Provides Useful Analytics.
Measuring success on Instagram is quite simple. Of course, businesses can monitor their follower count and overall engagements activities, like views and clicks. But taking it a step further, built-in analytic reports help businesses easily interpret the results of their Instagram advertising campaigns. Useful analytics like these help businesses quickly identify which types of Instagram posts work best, setting them up for sustained success.
8. Instagram Provides High Visibility of Posts
One of the reasons Instagram posts receive such high levels of engagement is that posts are highly visible. There’s no Edgerank or other algorithm that selectively showcases your posts. Every single one of your posts will appear in the feeds of every single one of your followers!
Strategic use of hashtags can also significantly boost the exposure of your posts to new users who will like and comment on your posts and who may even follow you as a result.
Your posts also live on forever. They don’t disappear or get archived like old tweets. And they don’t get buried so far down your stream, like Facebook, that they get lost. A quick scroll through your profile showcases every single post you have ever shared. This is a great way for new followers to connect with your brand!
9. It Helps To Connect With a Targeted Audience
With 1 billion users and growing, your customers are on their Instagram. There may be a smaller number of your customers and it may take a while to grow your community to significant levels. But take advantage of the smaller community now to cultivate real brand advocates and loyal customers. Instagram users are passionate and active – they want to interact with you and get to know you.
10. It Helps To Drive Traffic to your Site
One of the most important things we all want is more traffic to our websites. And, yes, you can drive traffic from Instagram! Make sure you post a link to your site in your bio – this is the only place you can put an active hyperlink on Instagram. Mentioning your website or using calls to action (CTA’s) in your post comments are great ways to generate traffic to your site and to take advantage of one of the advantages of using Instagram for business. It is also recommended that you use a specific landing page from your website as the link in your bio in order to capitalize on visitors coming from Instagram.
11. Instagram’s User Base Allows You To Tap Into An Otherwise Unreached Customer Base
If your business is not present on Instagram, can you be sure that you’re reaching the over 500 million Instagram users that are active at least once a day?
Over 200 million Instagrammers actively visit the profile of a business every day, but your company will not be one of them if you don’t have an Instagram account!
Think of Instagram as a hand or extension of your company. The more present you are on Instagram, the more present you will be to your potential customers on Instagram.
12. It Strengthens Your Relationship With Your Followers And Potential Customers
Another one of the benefits of Instagram being an organic platform is that you can see a lot of engagement on your posts without having to pay for it.
Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.
Additionally, Instagram users “like” 4.2 billion posts per day.
With these kind of engagement rates, you can count on your ever-growing follower base to interact with your posts more and more, for free!
Whether they are liking the post or commenting on it, they are making the decision to interact with your post which shows interest in your brand.
Specifically within Instagram, once you like a post, it gets archived under your profile settings under “Posts You’ve Liked.” This means that Instagram users who like your company’s posts are simultaneously saving your posts to their bank of liked images that they can reference whenever they choose!
Businesses can capitalize on this opportunity to stimulate conversation and comment back directly with their followers. On Instagram, you can use the @ sign to tag users and reply directly back to someone who either liked the image or commented on the post.
The more transparent and responsive a brand is with their followers on Instagram, the more trust is built between that brand and its potential customers. The more trust a consumer has with a brand, the more likely they are to purchase from them over competitors.
13. It helps to Constantly Fuel Your Other Marketing Channels
One of the great things about the content you create in Instagram is that it can easily be shared across all of your different marketing channels.
All of the website traffic you send from Instagram can be retargeted on other platforms as well such as Facebook, Google etc. You can even use your Instagram posts to promote other marketing efforts you have going on and vice versa!
Within your Instagram Settings, you can enable social sharing to Facebook and Twitter, so that your photos will share automatically when you post them to Instagram. Even if you don’t want to share your photos on different networks right away, you can save your photo to your phone’s Camera Roll and easily access them when you’re ready to post.
14. Instagram Stories Makes Your Business Relatable.
Instagram is a great way to show potential customers that you are more than just a faceless corporation. This can be done through many of the app’s features, but you can really make an impression with live posts and stories.
The best way to use live stories is to show behind-the-scenes insights into your company and the people who work there. Some examples are videos that show how products are made, videos of office employees interacting with each other, and live Q&A sessions between you and your audience.
Instagram live posts are also an excellent way to build rapport, trust and credibility with followers, as well as showing that there’s a human side to your business. If consumers see you as more than an entity looking to take their money, then they may be more trusting of your brand.
15. It Allows You To Partner With Influencers.
When it comes to social media, you have your regular viewers, and then you have influencers. For those not in the know, influencers are online celebrities who will often promote a brand or product and take it into the mainstream.
A dependable influencer can bring your company’s sales to a whole other level through increased return on investment and access to demographics that you wouldn’t normally reach. If you use a well-known influencer, then they can spread word of your company or product to millions of followers with just a few posts.
16. The Use Of Hashtags Can Help Increase Your Visibility.
As a new business on the block, you may be intimidated by the competition, but with the proper use of hashtags, you can separate your company from the herd.
Hashtags are essentially keywords that summarize what your post is saying. Popular Instagram hashtags such as Coca-Cola’s #ShareaCoke, Charmin’s #TweetFromTheSeat and Calvin Klein’s #MyCalvins have rocked the industry, becoming pop culture cornerstones that have made these popular companies even more recognizable and beloved.
You may not be Coke or Charmin, but effective use of hashtags can do wonders to separate your business from the crowd.
17. It Helps You To Keep An Eye On Competitors.
Your company can use Instagram to keep an eye on your competitors and see how they interact with their followers. Watch carefully to find out how often they post, what they are posting and how they engage with their followers. You can use the information you gather to better define your own personal strategy.
18. It Offers Many Ways To Get Creative.
A great benefit of the photo-sharing app is the creativity it provides. On Instagram, your marketing team can go wild coming up with new ways to draw attention and add followers and new customers. Show the public that your brand has personality and that it is cool to shop with you by mixing it up with contents, shoutouts, vivid images, interactive videos and more.
