gothic horror is when there's a location. cosmic horror is when there's an unauthorized fucking Thing. folk horror is when you're outside.
counterpoint
cosmic horror is when the Thing is Not Familiar, the Location Makes No Fucking Sense, and the Outside is BIG.
gothic horror is when The Thing is Of Your Own Making, the Location has a Deeply Bloody History, and the Outside is Wet and Cold and Is Caging You In.
folk horror is when the Thing Should Be Familiar, But Is Not, the Location Should Be Pleasing, But Is Not, and the Outside is Trying Very Hard To Kill You




















