Origami Around
Kiana Khansmith
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2025 on Tumblr: Trends That Defined the Year
Love Begins
Monterey Bay Aquarium
todays bird
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KIROKAZE
Peter Solarz
AnasAbdin
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let's talk about Bridgerton tea, my ask is open
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if i look back, i am lost
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Claire Keane
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@eventfuturist
If you run down a list of brands that understand, appreciate and contribute to the hip-hop community, Hamburger Helper probably wouldn't make the cut. And that's probably why the brand just dropped a surprisingly good rap album about food for April Fools'. It's a perfectly confusing stunt to pull.
How SXSW Enhances Attendee Experiences with Beacon Technology
VP Global Brand Marketing Jessica Roosli takes you inside UFCs epic Sin City takeover.
This week on EM All Access I talk with UFC about their massive Las Vegas take-over for the Ultimate Fighting Championship Fight Week. This one is an interesting one folks! Listen in as UFC talks about how they got the fans and fighters involved and stoked the conversation on social media during their events.
EM All Access is hosted by Event Futurist and Experience Designer Joe English. Follow Joe @eventfuturist
A few shots from #intel Extreme Masters 2016 in Poland. These are from the showcase area surrounding the huge competitive gaming competition that went on next door. They feature exhibits aimed at #gamers who play on the latest and fastest PC #gaming hardware.Â
Photos: (C) Joe English, Futurist Media LLC
IBM Program Director, Global Events Erin McElroy talks about the power of âvisualizingâ social media at events.
This week on EM All Access, I sit down with IBMâs Global Events program director Erin McElory to talk about how #IBM uses #social media at their events, how they keep in touch with whatâs happening on social, and how they can craft the conversation on social to keep it connected to the event.
EM All Access is your behind the scenes ticket to sit down with top #event marketers from the biggest brands to hear how they deliver world class #marketing and consumer engagement. We have lots more to come so subscribe on YouTube or follow @eventfuturist
Google Program Manager, Events Technology Chris Tillman talks about how to design better events with data.
How does #google design #events with data? Sit down with me and Googleâs Chris Tillman as we talk about some of Googleâs events and what it means for them to use data to shape their events.
EM All Access is the behind-the-brands show that looks at event and experience marketing. We talk to the biggest names in technology and consumer products to find out what their doing to reach todayâs consumers. Follow us on YouTube or here on Tumblr.
Co-produced by Event Marketer Magazine and Event Futurist Consulting.
Who made their five million bucks count?
How did the advertisers fare with their SuperBowl 50 commercials? Well, Forbes put together an excellent article showing results across social media measuring the impact of the ads.Â
Whatâs interesting here is that there are different âwinnersâ across different social media (meaning, for example, the number 1 increase in follower growth was different for Facebook, Twitter and Instagram) showing both the differences in the audiences and (presumably) the resonance of different types of content in those media.Â
Itâs also interesting to note that some of the brands that made the top 10 most effective ads on one social media network were in the bottom 10 on another.Â
Pretty interesting data to digest.
Event Futuristâs Event Predictions for 2016
Coming into 2015, I made three predictions for the event space. First, I thought that âShowroomingâ would be a mega-trend this year. Second, I said that Mobile Apps would find value. And third, I thought that Augmented Reality would go âquietly into the night.â As we finish up the year, I believe that the second and third of those predictions came to pass. Event attendees and meeting organizers are warming to the fact that a mobile app experience can add to the overall event experience. This is particularly true as content for social media and social exchange starts to get better integrated into these app experiences. Also, as predicted, Augmented Reality made few headlines this year.
The surprise to me came around Showrooming â creating experiences where users can truly interact products and services at events â It wasnât that it didnât happen, but rather that the experiences have not been rich enough or engaging enough for us to give them much of a second look. For an example, look at the product experiences that have been built into the retail showrooms of major wireless carriers, showing off everything from the connected home to media gateways. Watch carefully and youâll see a lot of cool interactive media sitting their unused by their customers. Letâs be clear that Millennials in particular want access to these experiences, but they need to be the right experiences. So while Showrooming is happening, the methods havenât caught on to really bring this trend to reality.
For 2016, I think the opportunities will come around âgamificationâ at events and the opportunity to integrate pop-culture into events. We should also watch trends in the evolution of user interface technology, because some of these new ways of interacting will soon become mainstream.
1. Gaming is hot â The whole electronic gaming segment is on fire right now. Gaming has moved from something that was traditionally a pastime of young boys to a mainstream movement that captures people of all ages, genders and cultures. E-sports tournaments have become as popular as major sporting events and professional gamers are quickly becoming âstars.â Mobile gaming continues to make it easier for people to play games in their downtime moments. This trend can be something that meeting organizers can tap into by adding gaming elements into event experiences. Whether that be by creating a social or educational game within a mobile app or providing gaming experiences for people to play during breaks, more and more people will embrace these fun activities at events.
2. Pop-culture can blend into events â 2015 seems to be the year of âStar Warsâ as the epic film franchise makes its return to the big screen. While the Force is everywhere around us right now, the opportunity emerges to tap into pop-culture trends like movies, TV shows and games to make event experiences more exciting. Millennials in particular get excited about the latest pop-culture phenomenon and giving them a small taste and something to share on social media is a great way to craft exciting and memorable moments at shows and events.
3. User Experience is changing â Perhaps the biggest technology change on the horizon is the continued evolution of the user interface. Mobile Apps have quickly adopted the âstandardâ feel of the âappâ in the mobile space. But users are becoming more sophisticated. Voice integration, new forms of touch control and the return of the pen as an input device are all gaining momentum. Although mobile event apps are relatively new, it will become important for developers to stay on top of these emerging trends. Users will get used to and start âexpectingâ to use these newer and simpler ways of interfacing with technology.
With technology and user tastes constantly changing itâs going to be another exiting year for sure. I canât wait to see where we go next.
Event Futurist Consulting â We shape the future by helping companies and event organizations adopt future forward thinking into their business practices. Find out how our consultants can help elevate your thinking to practice futurism as part of your business process. Follow us @eventfuturist.
FacebookTwitterGoogle+Buffer John Federico (@gadgetboy) talks with Joe English (@eventfuturist) about the future of events â and event technology. Subscribe in iTunes Subscribe in Stitcher Subscribe on Soundcloud Subscribe using RSS
Listen in this week to the Event Tech Podcast as John Federico get down and âgeek outâ about event technologies. This is a fun one folks if youâre into technology and applying it to events!
In this episode of EM All Access, Continental Tire Marketing VP Travis Roffler talks about non-endemic sponsorships, and why the automotive brand is activati...
Today we look at how a company from outside of a specific industry talks to consumers. In this case, we talked with Continental Tire about how they approach soccer fans at professional soccer games here in the US.
EM All Access is the show for Event Marketers and Consumer Engagement specialists that want to learn from the best in the business. We go behind the scenes with the top brands and pick the brains of the best marketers in the business: for you.
In this episode of EM All Access, Oracle VP of Marketing Paul Salinger talks about the of value of sustainabilityâand how green events are saving the company...
This week on EM All Access listen in as Oracle talks with me how their #sustainability and #environmental programs have saved the company $2 million in the production of their corporate #events like Oracle Open World.
EM All Access is the show for event professionals that want to hear want to go behind the scenes with the top brands and experience marketers! Subscribe today on YouTube or check out the site at www.eventmarketer.com/allacess
In this episode of EM All Access, LG Director Consumer Promotions, Sponsorships and Events Michelle Donovan talks about the value of a scalable sponsorship i...
How does a company make a sports sponsorship scale to their needs? A big product launch this week, a small local activation another? We talked to LG about their sponsorship of the NCAA and how they do it.
In this episode of EM All Access, Microsoft General Manager-Events Scott Schenker talks about why a "Portfolio Perspective" is becoming the centerpiece of th...
Back at the Event Marketing Summit in San Francisco, I sat down with Scott Schenker who runs Microsoftâs event portfolio. We talked about about what it means to manage a group of events as a âportfolioâ and how to tell stories to connect with audiences.
EM All Access is the show for event professionals that want to learn from the best. We talk to the people from the biggest brands and organizations and ask them to tell you how they do amazing things in their events.
Watch all the videos are www.eventmarketer.com/allaccess or subscribe on YouTube.
Event Futurist Consulting provides strategic insight to event producers and consumer engagement creators. Follow us eventfuturist. Visit our web-site at www.eventfuturist.com
Former Acura Event Producer Victoria Petersen talks about the brandâs 'Low Key + Local' approach to live events.
On this weekâs episode of EM All Access from Event Marketer I sat down with Acura to talk about there white themed local dinners. These cool events bring hundreds (actually thousands) together for a themed dinner with some cool auto experiences to boot.
EM All Access is the show for event professionals that want to stay on top of the trends in event and experience marketing. We sit down with the top brand marketers to get the inside scoop for you! Follow the show from eventfuturist or visit http://www.eventmarketer.com/allaccess
In this episode of EM All Access, Fordâs Marketing Development Specialist Amy Green talks about how the brand is using campus activations to reach college mi...
On our next episode of EM All Access, I sit down with Amy Green from Ford to talk about how they are reaching Millennials on college campuses. Watch to learn how Ford reaches this all-important market segment through their events.
EM All Access is the show for event marketing pros that want to learn from the best brands in the business. We sit down with brand-side marketers and pick their brains to share the best ideas and methods in experience marketing. For more videos go to www.eventmarketer.com/allaccess or subscribe on YouTube.
EM All Access is hosted by Joe English, Event Futurist and Experience Designer. Follow Joe at eventfuturist
#eventpro #meetingprofs #marketing #ford #advertising
Space Exploration and Re-thinking the Future of Live Events
Thereâs been a lot of action in the space exploration department lately. From fly-bys of Pluto and Saturnâs Moons to close encounters with asteroids and new images from Mars. This past week my son and I were watching the Perseid meteor showers and his little eyes were filled with the wonder of seeing shooting stars for the first time.
I often start my Event Futurecast presentations by talking about Star Wars. The idea of Star Wars, and science fiction in general, is a way that I help my audience move from their present reality to another universe, allowing them to imagine doing things in new and different ways. In Star Wars we see, for example, different ways to heal people (in liquid baths) to communicate (with holograms) and travel (in space ships). These are universal problems, but the technologies used to solve those problems are different in the Star Wars universe than in ours.
Space Exploration to me feels in very much the same vein, for it is about imagining new places and new worlds. When we think about other worlds, we get off of this one and allow ourselves to imagine the possibilities. My sonâs wondering mind wanted to know what some of these new planets weâre discovering will look like and feel like. His brain was engaged and excited about the possibilities.
When thinking about the future of the events business there can be a tendency by many people to not think far enough in the future. You will hear people debate what the next great technology will be to track attendees or deliver agendas to mobile devices, but so much of this debate is evolutionary thinking: it builds on what weâre already doing and tries to do in just the next better way. But by looking further out in time we can move beyond iterative solutions and find revolutionary new ways to do things.
âSpace exploration thinkingâ is the type of thinking that we need to practice when thinking about how to design the events of the future. We start with the question of what weâre trying to do in those events at the highest level and then ask whatâs the best way to get there.Â
An example is the use of Big Data in audience acquisition. You might initially think that Big Data and supercomputers are a far reach from how we attract audiences to events today. And youâd be right. Today most audience acquisition efforts start with mailing lists and other forms of organizational data to try to reach the broadest audience possible, perhaps using only a few characteristics to see if a particular human should be coming to a trade-show, conference or branded experience. But the systems of the future, using Big Data, will allow us to finely tune who we want to attract to events and specify audiences down to dozens or even hundreds of variables.Â
That may feel a long way off, but the technologies to make this happen are coming together and we can start moving in that direction today. The critical issue is not the technology that will one day allow us to fine tune audience acquisition; the critical issue is that today weâre not being smart enough about how we go about audience acquisition. We can do a better job today by working to acutely understand who should be coming and working to identify those people. The technology of the future will make it easier to do that, but thatâs not an excuse to do it wrong until that time.
So the next time youâre problem solving, brainstorming or trying to pick out the ânextâ technology, my advice is to do some space exploration inspired thinking. Allow yourself to imagine new ways to do things and make sure you point yourself far enough in the future to really make a difference.
Event Futurist Consulting â We shape the future by helping companies and event organizations adopt future forward thinking into their business practices. Find out how our consultants can help elevate your thinking to practice futurism as part of your business process. Follow us @eventfuturist.
In this episode of EM All Access, Mountain Dewâs Digital Brand Manager Christine Ngo talks about why the brand is obsessed with virtual reality. Hosted by Ev...
This week on EM All Access from Event Marketer I talked with Christine Ngo, Digital Brand Manager for Mountain Dew about how they are using Virtual Reality to reach consumers. From skate boarders to snowboarders, they are teaming up with extreme sports stars to film experiences and let their fans see and hear what those experiences would be like for themselves.
Our series brings you conversations with the best brand marketers who are redefining consumer engagement at events. Subscribe on YouTube EM All Access or follow the action eventfuturist.
Event Futurist Consulting â We shape the future by helping companies and event organizations adopt future forward thinking into their business practices. Find out how our consultants can help elevate your thinking to practice futurism as part of your business process. Follow us @eventfuturist.