For everyone’s information:
The plan for the 17th, when the adult content ban comes in, is to protest.
To do that, we are making as much noise either side of the 17th as possible, and using the site as normal.
On the 17th, dead silence.
People are saying log off but what they really mean is don’t open the site or the app.
But, on the 17th make as much noise as possible on every other platform. Tweet about it and post on facebook and instagram and everywhere else.
What this does is causes a massive dip in ad revenue for one single day. That does not make staff think ‘oh everyone’s gone let’s shut down.’ What it actually makes them think is ‘oh shit people aren’t happy and if people don’t keep using our site we’re out of money and out of jobs.’
A boycott reminds a company that the users (consumers) have the power to make their site (business) worthless with one single coordinated decision.
If you want to join in, here’s what to do:
Do:
Close all open instances of the app and site on all your devices before the 17th
Make posts before and after the 17th on tumblr and other platforms, talking about why this ban is bad
Make posts on other sites during the 17th. Flood the official tumblr staff twitter and facebook with your anger and your opinion
Come back on the 18th and check in
Don’t:
Delete the app from your phone (this doesn’t affect their revenue and since it’s off the store at the moment it’ll be hard to get back)
Delete your account. I mean you can if you want to, but if you keep your account and don’t use it you’re saying to staff that there’s still time to save it. If you delete it’s hard work to come back.
Open the app or website (including specific blogs)
Make any posts (turn down/off your queue and make sure nothing is scheduled)
Go quiet elsewhere. Make it clear that this is just about tumblr, not a mass move away from all social media.
Remember: the execs don’t care about anything but money. Shutting down the site means there’s $0 further income from it. That’s their last possible course of action. If we make it clear we’re not happy, they’ll have to do something or we can do more and more until it becomes too expensive.
Protests take commitment. They’re a defiant action against a business that is doing something wrong. They will try to scare you into not participating, because they’re scared. We hold all the power here, sometimes the execs just need to be reminded of that.
Don’t forget to turn off your queue beans!
PLEASE DON’T FORGET THAT TUMBLR’S RESPONSE IS LIKELY ALSO DUE TO THE PASSING OF SESTA/FOSTA WHICH ARE ESSENTIALLY CENSORSHIP LAWS DISGUISED AS ANTI-SEX TRAFFICKING LAWS!
Facebook has also changed its TOS to ban talk of sexuality and sex acts, whether it is solicitation (consensual included) or not.
This law has already caused sites like Backpage (which was used by police as a sting site to catch criminals) and the personals section on Craigslist (basically, a dating/meet up platform). This law affect ANY and EVERY website and is especially dangerous to those who use those sites to advertise or host their CONSENSUAL AND LEGAL adult services. This is also what is causing your naughty anime art to be prohibited.
Petitions like a suggestion to repeal is something to do.
Electronic Frontier Foundation (EFF) has been actively trying to go to court to claim this law unconstitutional and dangerous to the community (it is). They have been dismissed once already. They’ve made an ACT NOW page.
Contact your senators to tell them to repeal SESTA/FOSTA. Calling is most effective!
Educate yourselves on the consequences of this law and build up a good argument. Write. Call. Tweet at them. Comment on pages. Etc.
On that note, continue doing exactly what OP lists, because Verizon/Tumblr that have stood behind the law and used it as an excuse for censorship (and don’t even actually care about trafficking) to make their advertisers happy to not have their product next to “female-presenting nipples” deserve to be shaken up and made aware their actions due to this “support” is not a solution and their users are angry. Drag them out of ignoring your comments forever. Do definitely flood them.
