BEING AN ASSHOLE AS A BRAND
lots of authors have been posting great pieces of advice for up and coming buckaroos and i agree with so much of it. GREAT RESOURCES right now so i thought i would add my own. usually i use words like scoundrel but for meanings sake i will just be direct: dont make being an asshole your brand
let me preface this by saying it should be taken with HUGE grain of salt, you can do whatever you want buckaroo its YOUR art and your personal expression. to be honest i often refrain from ‘advice’ because id rather simply tell what works for me, but i feel like this one is pretty universal.
i am in incredibly rare position to have come up in TWO MAJOR CREATIVE INDUSTRIES and reached ‘traditionally published’ or ‘major film studio contract’ level completely separate from each other, without connections between, and this is ABSOLUTELY a massive factor in the buckaroos who trot long term
there is always a sort of incoming class of buds who rise up, and inevitably a few of them will seem to WANT to make enemies with everyone around them the second they have even the smallest voice. i UNDERSTAND in the sense that we have these legendary jerk artists in our culture. HOWEVER
1 those artists generally let their asshole flag fly AFTER they reached the top and 2 if not, it was a different time, there is simply not enough money in the creative fields for major creative entities to tolerate talented up and coming assholes. it is FINANCIALLY a different timeline now
EVEN SO you can point to a few old big timers who are notorious assholes but i would say its important to consider JUST HOW BIG WOULD THEY BE IF THEY WERE ALSO KIND. what if they were that talented AND watched out for their buds? heres what happened to the 'jerk brands' i trotted up with personally
every single one of them got intoxicated by the identity of being mean or ‘just tellin it like it is’ and then fell directly onto their face. the only ones who escaped were those who started that way on the trot up and IMMEDIATELY pulled it together and stopped and changed course
i know it might seem obvious to many reading this but you would be SHOCKED how many buds thinks it is a COOL IDENTITY to cultivate. some will probably subtweet this haha but listen bud, the directors you trash SEE IT. publishers DONT NEED TO TOLERATE TALENTED ASSHOLES ANYMORE THERES NOT ENOUGH MONEY
important reminder that i am talkin on artists who are PUBLICLY assholes, who trash talk their classmates or their fans. the ones who EMBRACE THIS IDENTITY as a sort of flag to wave because it gets them attention. theres plenty of SECRET assholes who find success, unfortunately. that is other topic
it is also important to say that FIGHTING THE POWERS THAT BE or protesting the scoundrels of the world is not being an asshole. KINDNESS CAN BE STRONG AND DIRECT AND POWERFUL. we need kind, strong buckaroos these days. it is not a weakness to love, and you should speak up for those who need it
so what can be done? what happens if you are reading this post and thinking ‘oh heck i can feel myself falling into asshole trap?’ well as a first reminder you can do anything you want bud, HAVE AT IT because i am not telling you this for MY sake, but if you want some actual advice id say this:
just being kind is MUCH easier than it seems, it only takes a little effort to reach out to your buds, to help, to encourage, to assistant, to talk about how much you liked someones film or song or book. jealousy or frustration are NATURAL feelings, but you dont have to let them run the show.
you MAY have to mourn the times an author couldve reached out for a book event that never happened because you turned them into an enemy. or a record executive read the stuff you said in some interview and pulled the soundtrack slot that was waiting for you on their desk. but IT IS NEVER TOO LATE
YOU can turn those feelings into fuel instead of venom, and GUESS WHAT it will genuinely be great for your art. LOVE is such an incredible driver, even when its manifested from anger or darkness. it takes some work, but i believe its worth it for your heart AND your prospects as an artist. LETS TROT
