Come experience what everybody’s talking about: the Cleveland Museum of Art’s new Gallery One. This innovative gallery blends art, technology, and interpretation to inspire you to explore the museum’s permanent collection. Gallery One offers something for everyone – from those who are having their first art museum experience to frequent visitors.
The Cleveland Museum of Art has built a unique and innovative interactive experience named Gallery One. Their aim was to transform the historic, 100 year old museum into a technologically advanced and innovative space. Local Projects, a media design firm for museums and public space, creators of Gallery One, wanted to create a space that fosters a deeper engagement by visitors with the art, the can connect through their own creativity.
“The virtual makeover is the capstone to an eight-year, $350-million revamp of the museum, which also includes a major expansion by architect Rafael Viñoli. Luckily, there’s now indoor GPS to help visitors find their way."
The entire experience consists of ten interactive zones, which include the Collection Wall, three children’s Studio Play, six interactive displays in exhibition zones and a museum wide app, ArtLens.
One of the museum's biggest digital attractions is the Collection Wall. It is the largest multi-touch screen in the United States spanning 40ft. It contains over 4,100 works of art from the gallery’s collection, which are mostly on display in the gallery. The content on display changes every 40 seconds in groups of themes and types of art.
“It facilitates discovery and dialogue with other visitors and can serve as an orientation experience, allowing visitors to download existing tours or create their own tours to take out into the galleries on iPads and iPhones. The Collection Wall enables each visitor to connect with objects in the collection in a playful and original way, making their visit a more powerful personal experience.”
The Collection Wall aims to take the museum gallery experience to a whole new digital level. It gives visitors agency over their experience and allows them to experience and interact with the space as opposed to just viewing the artwork.
The information is uniquely displayed in a fluid motion of rippling, flowing of the images and swirling using the thousands of images as the fluid mass.
Setting – The Cleveland Museum and Local Projects have turned the traditional concept of museums on its head by utilising current and emerging technologies to modernize their museum.
Interfaces – 40ft touch display, three interactive touch zones for children, six interactive displays with cameras in particular zones and a museum wide application.
Interactions – Touch display with swipe actions, which transfer your customised gallery map to ipads for a personalized experience and interactive feature at each gallery piece. Children specific interactive displays with motion sensors and touch displays. Interactive displays in certain zones with cameras and touch displays for facial and shape recognition.
Goal – The interactive displays with their beautifully designed interfaces and motion of the art engage the visitors to interact with space, talk about it after the experience, share it with their friends and family and return to experience it again.
http://www.nytimes.com/2013/03/21/arts/artsspecial/at-cleveland-museum-of-art-the-ipad-enhances.html?pagewanted=2&_r=1&hpw
http://vimeo.com/60866006
http://localprojects.net/project/gallery-one/
https://www.youtube.com/watch?v=qWJqd6lyJ-E
http://www.curvelive.com/Blog/2013/December/Gallery-One-@-Cleveland-Art-Museum
http://exhibitdev.wordpress.com/2013/09/23/review-cleveland-museum-of-arts-gallery-one-part-one/
http://exhibitdev.wordpress.com/2013/09/29/review-cleveland-museum-of-arts-gallery-one-part-two/