agreed, and i don't mean this in a "haha gen z is so dumb they're gonna join a tiktok cult lmao" i mean that conditions are perfect for the formation of cults right now.
high unemployment and a lot of underpaying, pointless jobs = people are looking for things to do with their life, a purpose
skyrocketing cost of living = most young people will not be able to live on their own, meaning some will end up in a group living situation with people interested in recruiting them
it's a time of great cultural and political upheaval, nothing feels real, people are desperate for meaning and human connection. cults promise that
there is a new wave of acceptance and understanding for ways of life outside the norm, which is great! ...except for when cult leaders tell you abusive and controlling practices are just their culture, their religion, their lifestyle, their beliefs, their tradition, and if you disrespect it you are the problem
social media influencers have already shown us how easy it is to build a cult of personality and attract people from anywhere in the world who are interested in the exact brand you are selling
spirtuality is having a boom, as are things like astrology, crystals, tarot, meditation, energy... those things aren't bad on their own but they are often used as tools of cult spaces
wellness. i think a lot of people are already in wellness cults. you can make people do a lot of things in the name of "wellness" and a big factor of maintaining a cult is keeping members in a state of decreased cognition..... like say, with regular fasting
i think people are just unaware in general of how cults function, especially because the satanic panic was a big stupid false alarm that convinced the youths that dungeons and dragons or doom were gateways to cults, which are scary evil child murdering, satan-worshipping gangs. people don't know how to spot them in real life.
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