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Dream job: fictional podcast protagonist
every single time (template from @mhuyo)
podcasts are great because it's like having a friend tell you about their day while you're doing the dishes but instead it's a bunch of guys running around and experiencing the horrors
Audio Dramas About Fate (And Fighting It)
It's been too long since I've made a themed audio drama rec list. Let's fight the fates.
In The Cards
This absurdist comedy follows Gil, an extremely unlucky man who has never seen a piece of unburnt toast in his life. He discovers not only has he been a loser historically, he is fated to always be one. He decides to fight fate tooth and claw. He defies the course of his arrow! Completed with 8 episodes. Full cast.
The Antique Shop
This urban fantasy podcast heavily focused on Scottish folklore follows Maya, a uni student who finds a job at a strange antique shop. The items sold have magic elements that will steer the course of their customers lives, and the shop owner, Madam Norna, helps people with problems. This becomes a story about working with, against, and alongside Fate. Completed with 50 episodes. Single narrator.
Ethics Town
This absurdist cosmic horror follows the residents of the town of Ethics. Imagine, if you will being a character in a fable. You are doomed to follow the steps of your role and teach the reader a lesson. You are not in control of your actions. They are written for you. So why are you dealing with the consequences? 2 full seasons out. Full cast.
hey, remember these? Guess whos back with more.
alright not quite sure why they uploaded out of order but we got 1 Ethics Town, 1 Juno Steel, 2 Amelia Project, 2 Death by Dying, 2 Starship Iris, 3 Monstrous Agonies, 3 New Year’s Day, 3 Wooden Overcoats, 5 Red Valley, and a whole 7 Somewhere ohio!
I think my favorite is either “the button eyed raven said ur weird and gay. Yeah its terminal.” Or “the hands of thor made me immortal and all I got was gay” / “the hands of thor made us gay and now we can’t die” (hmm I wish id made that one say the hands of thor made us gay and also we can’t die actually)
Hate seeing the faces of podcast voice actors i follow. You’re not real! That’s not how the cartoon personas I created in my head looked. I could not tell you how I imagined someone’s appearance until I see them. Then I can tell you everything that’s wrong.
Guys I had a vision and here we are! These are all shows I’ve loved, friends shows, recs I’ve gotten, and also just shows that have been kind to me in the past! Go check them out! Tagging all the shows under the cut! (If they have a tumblr)
Audio drama producers, this one's for you!
Especially if you make small, indie shows.
You'll hear from a lot of people that marketing doesn't really work for indie audio dramas, and from even more people that the best way to market is to reach out for feed swaps and just hope you get lucky. Feed swaps are a really easy win and a great way to garner new listeners, but don't knock traditional marketing!
For the past ~3 weeks I've been posting 1. on my previously unused platforms (insta, tiktok, youtube) and 2. far more than I have ever posted during the off-season of Ethics Town. Nothing complicated, in fact, not even videos of me promoting ET, just extremely simple to-camera videos about audio drama.
Within about 48 hours our daily download numbers had doubled. That's not hugely impressive, as when we're not releasing episodes they're generally already quite low, but that's around 100 additional downloads a day.
This month we're set to have our highest monthly download numbers since April 2025 (the tail-end of releasing S2 and all the bonus content/feed drops that came with it). In fact, even if our daily downloads drop back down to what they were previously, we'll still exceed April's number by the end of January.
And while a lot of these downloads are of solely episode one, as people often do when they want to come back to a podcast later and ultimately forget about it, there's been a huge uptick in people finishing the show. Not just finishing it, but combing the feed for bonus content and consuming it. Across November/December I'd say maybe ten people listened to the show in its entirety. In the past month alone, maybe 50?
However, in the past few days I stopped posting. I didn't have any pre-made video content left and while that would usually signal that it was time to make some more I was extremely dedicated to my endeavour of reading The Secret History within a 72 hour window. So I did that.
After a day or so of not posting, download numbers dropping right back down to what they had been previously.
Obviously this is a very unreliable study. People could just be starting new podcasts for new year. Maybe someone posted about the show on reddit and I missed it. But this is something I'm going to try to keep up with all year, so hopefully I can come back to you all with some proper stats at some point.
This is not to say 1. marketing is easy. I've worked in marketing, creative and otherwise, for about seven years now, it is a drag. Or 2. creators need to be hustling for listeners. Obviously they don't. But I also don't agree when people say artists should only make art for themselves. It's art? You might like making it for yourself but we literally created it to share. It's okay to want people to see what you've made.
Anyway, consider this update 1 on marketing audio dramas in a post-twitter society. Findings: people will watch any video. Make some shitty videos to post from your show account.
