ThePursoot.

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[thepursoot-blog]

We'll be back in 2012 with new surprises... Merry Christmas and Happy New Year!

[thepursoot-blog]

In its pursoot to help children in need around the world during the Holiday season by providing meals, Street King has released this promotional cartoon. This video has Santa Claus pumped with energy after inhaling a Street King energy shot provided by emcee 50 Cent, founder of the brand. The name of the short ad is "50 and Santa's SK Christmas".

No slackin' for Santa this season. Not with 50 and Street King around. Remember, every energy shot provides a meal for a hungry child. Let's get to a billion meals together!

50 Cent has the heart in the right place with this brand but I keep thinking "self-promotion" when I see these ads. Promoting his good-will brand with 50 Cent mixtapes and music videos will probably have that effect on people.

[thepursoot-blog]

In its pursoot to tempt alcohol consumers to celebrate with a glass of their vodka, Ciroc Ultra Premium by Diageo has unveiled this short film. This movie has Sean Combs celebrating with high-profile people in the Sin City. The name of this film is "Art Of Celebration".

The makers of CÎROC Ultra Premium present the short film : Luck be a Lady featuring Sean 'Diddy' Combs, Eva Pigford, Michael K. Williams, Aaron Paul, Dania Ramirez, and Jesse Williams. Directed by Anthony Mandler in Las Vegas for CÎROC Ultra Premium. Perfectly Smooth. Celebrate Life Responsibly.

Ciroc hopes to inspire people who are celebrating during the Holidays to do so with their popular Ciroc Ultra Premium vodka. The short film is very well put together and really leaves you wanting to live this life. Anthony Mandler is a legend already so he doesn't really need the accolades anymore... 

[thepursoot-blog]

In its pursoot to make its brand a more mainstream one, Rocawear has unveiled the latest video of its marketing campaign. The "Jay-Z Brand" periodically releases videos of artists celebrating the history of Hip-Hop.They call their video series "That's Rocawear". This one features a young group called Impact Repertory.

Give these boys a hand! Check out members of Impact Repertory spitting something positive! About Impact Repertory: we are youth activists who view the creative arts and leadership training as a way to develop ourselves and change the world in a positive way. We believe that we must be the message that we bring through hardwork, focus, discipline, unity and the principles of S.O.S. safe space, outstanding effort and service to our family friends and community.

Rocawear managed to find some jewels. These kids' message is so powerful given how they young they look. The kid spits pretty hard in the end.

[thepursoot-blog]

In its pursoot to promote the most talked-about feature of its newest product release, Apple has unveiled its Christmas-related TV commercial. This video promotes Apple's iPhone 4S smartphone. Santa Claus is the main character and he uses Siri to get informed on its busy itinerary for the night of the 24th of December.

Siri can help anyone get through a busy day... Or night.

Apple plans to sell many more iPhone 4S during the Holidays now to counter Android phones' efforts.

[thepursoot-blog]

In its pursoot to cater more closely to its consumers' needs, Ferrari has released this promotional video. Ferrari has launched its Ferrari Tailor-Made program that lets Ferrari car buyers customize their vehicles.

Ferrari Tailor-Made is the exclusive new personalisation programme from Maranello developed specifically for clients wishing to create a truly bespoke car that will be a clear expression of their own unique personalities and tastes. Scuderia, Classica and Inedita are the three different "worlds" to choose from to create bespoke Ferraris through unique combinations of the many options available.

Now that's a pretty dope option to have...

[thepursoot-blog]

In its pursoot to help its users organize their clothing outfits, the Cloth app was launched for the iPhone and iPod Touch. Cloth app allows you to grab photos of your favorite outfits and share them to friends. The Cloth app goes for 1.99$ in the App Store. 

Cloth is an app for iPhone and iPod Touch that makes it easy to save, categorize, and share your favorite outfits. The app also lets you send your favorite outfits to this site, for us to post for the world to see. All the photos here were sent in by Cloth-ers.

The app can be a cool tool to have but the fact that the application is sold at 1.99$ on the App Store is insane. Anyone can organize their outfits in their phones in Photo files free of cost.

[thepursoot-blog]

In its pursoot to revive and sell an iconic pair of basketball sneakers, Jordan Brand has revealed the release video. Jordan Brand is re-releasing the Air Jordan XIV Retro in a new colorway. This shoe and its release is entitled "Last Shot".

Michael Jordan's last shot in a Chicago uni also clinched his sixth championship. While all eyes were on the ball lofting through the net, the Air Jordan XIV was on MJ's feet. The "Last Shot" AJ 14 Retro returns tomorrow, 12/17.

These shoes are nice and the price is right. Go cop them!

Follow-up on Jordan Brand's Fly Wade 2 sneaker commercial.

[thepursoot-blog]

In its pursoot to increase its visibility during the Holiday season, Burberry has unveiled a new video. This video can actually be personalized and used as a Holiday message card. Users have the choice between three versions of the music video to send to their loved ones. The song is "Stop The Cavalry" sang by Dan Sells of The Feeling.

Many fashion companies use holiday greeting cards as a way to expand their clothing brand's reach. It is exceptionally smart. We all know households spend most of their money during the Holidays. We had previously posted Ralph Lauren Rugby line's holiday marketing strategy also involving holiday cards.

[thepursoot-blog]

In its pursoot to introduce their new profile to the world, Facebook has released this explanatory video. This informs Facebook users that they will now have the chance to install a timeline of their profiles and activities on the social media platform. It is called "Facebook Timeline".

Timeline gives you an easy way to rediscover the things you shared, and collect your most important moments. Starting today, timeline is now available everywhere.

To be honest, I find this quite unnecessary. Facebook got inspired by Google+'s brand page and now wants to emulate Twitter with a Timeline type profile. I don't see the use of this feature yet. Let's wait and see.

Follow-up on Facebook introducing new tracking metrics on Page Insights. 

[thepursoot-blog]

In its pursoot to promote the new lowered price of their staple e-reader device, Amazon has released this :30 second commercial. Their all-new Amazon Kindle is now 79$. The name of the video is "Kindle Friends".

Check out the all-new Kindle from $79 which costs less than your designer jeans, cable bill or haircut. The Kindle is lighter, faster, and more affordable than ever. It is small and light enough to fit easily in your pocket and carry with you everywhere, yet it still features the same 6-inch, most advanced electronic ink display that reads like real paper, even in bright sunlight. 

This device is under appreciated. It is a real jewel to read on for serial book readers. I am under the impression readers would rather have the real book though. This a great device to have on the go (to read on the bus for example).

Follow-up on Amazon Kindle Fire's new TV commercial. 

[thepursoot-blog]

In its pursoot to provide social buzz around their Facebook page, Sheets Energy has opened up a new contest. Lebron James, one of the part owners and main brand ambassador of the product, encourages you to film your own Sheets Energy ad. It is their #SheetsContest! This video is Miami forward's ad for the contest called "Thanks Lebron James". The man himself also released a video message explaining the terms of the contest.

Written and Directed by LeBron James. This is LBJ's entry for the Sheets Commercial Contest. Upload your own Sheets Commercial to facebook.com/takeasheet for a chance to have your spot aired on national TV and Movie Theaters Nationwide!

Sheets Energy's marketing strategy has just been flawless since its founding. They have made their brand fun and social media-driven. This contest will give much exposure to the brand through Facebook. Kudos.

Follow-up on Sheets Energy TV commercial to raise popularity.

[thepursoot-blog]

In its pursoot to use their seemingly unlimited library of videos to provide educational content that schools can use, YouTube has unveiled a brand new service. Youtube has launched YouTube For Schools in order to help teachers worldwide. They will be able to use the instructional videos online to complement their course lectures. The global classroom service is called YouTube EDU.

YouTube for Schools lets schools access free educational YouTube videos while limiting access to other YouTube content. Students can learn from more than 400,000 educational videos, from well-known organizations like Stanford, PBS and TED, and from up-and-coming YouTube partners with millions of views, like Khan Academy, Steve Spangler Science and numberphile. Schools can also customize their YouTube for Schools experience, adding videos that are only viewable within their school network.

This is so very bright. Schools usually block out sites like YouTube from their school systems. When enabled, YouTube EDU can be your school's instructional video library available for your students to learn from.

Follow-up on the release of the new YouTube Analytics tools

[thepursoot-blog]

In its pursoot to beat down the competition with the help of their offering smartphones, T-Mobile has released this action-packed video. T-Mobile boasts Android phones' camera capabilities next to iPhone 4S's in the format of an arcade competition. The name is "The Battle Of The Smartphone Begins".

What starts out as a friendly video game duel between friends becomes a battle between their smartphones, The HTC Amaze 4G and the iPhone 4S. The iPhone 4S owner learns the hard way that its new camera can't hold up to some of the killer camera features on the T-Mobile HTC Amaze 4G such as BurstShot™, SmartShot™ panorama and SweepShot™.  The iPhone 4S is a registered trademark of Apple, Inc.

T-Mobile promotes the HTC Amaze 4G in front of the iPhone 4S. Its argument is better camera features. I know little people who actually buy a whole different phone stating "camera features" as the main characteristic. Let's see if this fight get other rounds...

Follow-up on T-Mobile promoting its HTC Amaze 4G SmartShot camera feature. 

[thepursoot-blog]

In its pursoot to start introducing their new collection, Calvin Klein has released this store video. Calvin Klein is releasing and promoting its Calvin Klein Collection Holiday 2011. This "Black Beacon" artistic piece decorates their New York store Holiday display.

The Calvin Klein Collection store on NYC's famed Madison Avenue unveiled a unique artistic installation as the centerpiece of the store's annual holiday display. British artist Nathaniel Rackowe created "Black Beacon" as a reflection of his urban experiences The work will remain on view through January 3, 2012.

This video's purpose is to create buzz around the New York Store display and to honour the artist. No piece is presented unfortunately but the vibe of the collection is definitely installed.

[thepursoot-blog]

In its pursoot to market their new smartphone device in Europe, Nokia has released the third installment of their episode series "Little Amazing Show". Nokia promotes their new Nokia Lumia 800 smartphones as part of their The Amazing Everyday marketing campaign. This "Little Amazing Show" takes place in Madrid.

Every day becomes that little bit more amazing when we're together with friends. Check out what happens when we bring people together with a Nokia Lumia DJ kiosk in Madrid.

These episodes have such an European flavor which is perfect considering that "young, hip, Europeans" is their target market. It's refreshing to see! Episode 1 took place in Berlin and Episode 2,in London.

Follow-up on Nokia launching their Maps 3D service. 

[thepursoot-blog]

In its pursoot to sell more of their most popular music catalog product during the Holidays, Apple has released this promotional ad. Apple has made The Beatles' huge library of music available on iTunes a couple of months ago already. This :30 second TV commercial is entitled "Covers".

Let iTunes take you on a journey through The Beatles, from Please, Please Me, all the way to Abbey Road.

The Beatles' music gives you a celebratory and festive feeling many other artists can't provide. The Beatles catalog would certainly be a great gift to give to your loved ones during this Holidays period.

Follow-up on Apple's TV ad introducing its iPhone 4S and Siri.

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