Reblogs in a chain now get their own notes
The reblog chain is one of the things that makes Tumblr unlike anywhere else. All the notes on reblogs are attributed to the original post, no matter which branch people actually liked or reblogged. We want to keep encouraging conversations, and give contributors the recognition they deserve.ย
Soon, you'll be able to like, reblog, or reply to any part of a reblog chain, and that note will go to that reblog's author. Each reblog will have its own counts, instead of one aggregated number from every version of the post. And yes, youโll be able to like multiple posts in one chain.
If a reblog doesn't add anything, the love flows up to the last person in the chain who did. Your post doesn't lose notes just because people spread it quietly.
Past notes will stay on the original post โ we're only changing what happens from here on out. Retroactively re-attributing all of them would be... a lot.
This is just the beginning. More changes are coming as we keep building this out โ stay tuned!
Itโs very clear that you all have strong feelings about Tumblr and about this change. We hear you. The passion people have for how Tumblr works is one of the things that makes this place special.
As this rolls out over the next few days and you explore it, weโll keep reading your replies and reblogs, so please keep sharing your questions, concerns, and ideas.
Your creativity has always been the heart of Tumblr, whether youโre the original poster or adding something brilliant in the reblogs,ย and nothing about this change is meant to limit that.
If youโd like to talk directly beyond the comments, leave a reply and weโll follow up with as many of you as we can. We want to work with you to make Tumblr better.
The new update means that gimmick blogs like haiku-bot, @joy-and-whimsy-official @this-is-solidarity , as well as this one become theft.
I made this blog to spread queer joy. Which means I also scour the recent posts in that tag for joys big and small. Say I reblog a lesbian couple's wedding. I add the gimmick Queer joy detected! Any well wishes, congratulations, blessings, now go to me, and not to the happy couple. They see one reblog, and not all the people who wish them well.
I made this blog to spread joy, to foster community, now, with this update, it will take away from it instead.
If this update stays, this blog will be dead. Because even if I leave the gimmick out of it and only reblog the OP without tags or comment, what is the point? If we can't share our thoughts and hopes and joys, for fear of taking away from our community instead of adding to it, what's the point?
Mod Q.
