Inside Coca-Cola's 'secret' archive: Miles of shelves hold MILLIONS of items chronicling the brand's 132-year history including photos of Marilyn Monroe and the original sketch of the curved Coke bottle, all under the guardianship of one man - Ted Ryan.
Behind a nondescript door in a nondescript office in midtown Atlanta, lies an unexpected and extensive archive to one of the most famous brands in the world.
It is a brand that links Marilyn Monroe, Andy Warhol and Ansel Adams. It is a brand that standardized the widely accepted image of Santa Claus – a jolly, portly man with flushed cheeks and an easy smile. It is a brand whose iconic advertisements and slogans had the power to capture the imagination and spirit of a generation – while America was embroiled in an eight-year war in Vietnam, it gathered a group of international students on a hilltop to sing about peace, love and harmony. The ad was wildly successful.
The brand is, of course, Coca-Cola. In its Georgia HQ, tucked away behind a key-card locked door in a beige corridor not dissimilar to a hospital hallway is a temperature-controlled room with 2.4 miles of compact shelving laden with artefacts from its 132-year history.
There are different designs of bottles, original drawings and sketches, advertisements, pictures of Marilyn posing in her iconic red swimsuit for an ad, a photograph of Ansel Adams taking a break in his truck while he clutches a bottle of Coke. There is a torch from every Olympic Games since Amsterdam in 1928. There are works by renowned illustrators Norman Rockwell, Haddon Sundblom and N.C Wyeth among others.
And it is all under the enthusiastic guardianship of one man – Coca-Cola Company archivist of 20 years, Ted Ryan.
It’s hard to imagine a man happier in his work, which is an impression reinforced by his proud declaration: ‘I have the best job in the world.’
Incredibly, almost no one knows the archives are there. It’s not open to the public and its Instagram feed, curated by Ryan, has just 3,000 followers.
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