dooodles♥

I’m Sim Li Fen (Miki), a Strategist at TBWA\Singapore. dooodles♥ is a corner where I share things that inspire me & some of my own random thoughts.

[dooodleslove]

Android Chorus

[singularsociety]

[dooodleslove]

Carlsberg: Happy Beer Time Installation

Prolong the Happy Hour by posting a picture of the party on Instagram with a specific hashtag. Great way to curate content at the venue!

[dooodleslove]

Nike ‘Phenomenal Shot’ Real-Time Ads

With each ‘Phenomenal Shot’ ad of a sponsored Nike player going live just 10 seconds after the moment happened in the game.

[dooodleslove]

PartyDrones for Dance Festival

When a festival goer registers for the event, they asked them for a song to add to the playlist. On the day itself, the PartyDrone identifies the party goer, and plays the song with disco lighting!

[dooodleslove]

Can you manipulate your lucid dreams with Winks' Aurora headband?

[dooodleslove]

Bear 71 - An interactive online documentary

[timemagazine]

[dooodleslove]

The Future of Wearable Techology

[dooodleslove]

IBM - Traffic Forecast

Using data to predict traffic flow in advance, helping drivers save time.

[dooodleslove]

Every company will become a data company

Collecting data to understand your individual customers isn't something only for tech companies. Increasingly, companies from different industries are turning to data to understand customers better. 

We're moving from old-school segmentation to understanding individual customers better. This means that both from a marketing & product/service perspective, we can better tailor the brand experience for each individual. 

Data from Tata Consultancy Services's study.

(Source)

[springwiseintelligence]

[dooodleslove]

It’s impossible to check Facebook in this café

The modern phenomenon of a group of friends sitting together while individually staring at their smartphones is one that leaves a bitter taste, especially in the mouths of restaurant owners who are finding the atmosphere in their venue is being killed. We’ve already seen Singpore’s Social Rehab offer drink discounts for those who agreed to leave their device at the door, and now Canada’s Faraday Café has gone even further, using a unique architectural design to create a space where all phone and wifi signals are blocked. READ MORE…

[dooodleslove]

Google - Self Driving Car Test with Steve Mahan

Add value to peoples' lives. Empower them. Do good and demonstrate good.

[dooodleslove]

Teatreneu - Pay per Laugh

A new business model that charges comedy viewers 30cents per laugh.

[dooodleslove]

Inakadate - Rice Code

To boost sales of rice & visitorship to the town, Inakadate turned ordinary rice fields into art pieces.

[prostheticknowledge]

[dooodleslove]

Travel By Drone

Online map documents aerial video captures to geographical locations:

We want to give you the chance to discover the world from the perspective of drones. The video footage of the area you are most interested in is as accessible as never before.

On this site, everyone can share YouTube videos and add the corresponding location. It will appear on the map with a pin where the video footage has been recorded. After submitting a request to share a video, a dedicated team will review the material before validating the request. As soon as the request has been validated, the shared video will be visible on the map.

Website Here

[dooodleslove]

The Guardian - The Digital Deadly Sins

Very well executed interactive documentary exploring the effects of Internet & social media have on us as people. 

Catch it here

[dooodleslove]

McDonald's CoinHunters

A fun way to engage people as though they are bringing the activity of collecting coins (popularised by Nintendo games) into the real world.