Investigating the Potential for Miscommunication Using Emoji
An interesting study by Hannah Miller and colleagues at GroupLens looks at how different people interpret emoji differently. Key quotes:Â
What this figure tells us is that if an iPhone user sends a Grinning Face with Smiling Eyes to a Windows Phone, Samsung, LG, or Nexus user, the iPhone user is sending a mildly negative emoji to someone who will receive it as a relatively positive one. [âŠ]
One finding that really surprised us is that a good deal of the potential for miscommunication may come from different interpretations of the exact same emoji rendering. In other words, two people looking at the exact same emoji on the same smartphone platform can interpret that emoji quite differently. For example, in the case of the Apple emoji Grinning Face with Smiling Eyes, there were some people who thought it was more positive while others thought it was more negative. [âŠ]
Overall, we found that if you send an emoji across platform boundaries (e.g., an iPhone to a Nexus), the sender and the receiver will differ by about 2.04 points on average on our -5 to 5 sentiment scale. However, even within platforms, the average difference is 1.88 points.
The results are from their paper in the proceedings of the 2016 AAAI International Conference on Weblogs and Social Media (ICWSM 2016) â the full paper (pdf) is here.Â
Iâd be interested to see if peopleâs perceptions of emoji meaning change over time. For example, when I first used to see the face with tears of joy emoji, I used to get it confused with the crying emoji, but now I think of them as VERY distinct. And I just avoid using the Apple grinning face with smiling eyes emoji because I couldnât figure out whether it was happy or not.
emoji standardization cross-platform is actually a semi-serious concern imho
The Microsoft one, though.



















