I was wondering if Bradley would make a memorial post.
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@lurkz
I was wondering if Bradley would make a memorial post.
Sharing this for any one of you who might not be on instagram
some of us still call it femslash. i love femslash #ilovefemslash
discord letting you have custom emoji has really ruined my ability to communicate effectively on other apps. what do you mean i cant send jalute. what about givehand. cryingpat. torment. sittinghere. tvek. cant even send my wonderful beloved frogheart. whats the bloody point
Born without the gene that makes you want to listen to other people’s DnD campaigns
Lego's Q3 2025 earnings announcement, October 2025
So Lego just posted another monster quarter and everyone's doing the usual "timeless appeal of analog play in the digital age" garbage and like, no, the actual story is that Lego is a privately-held Danish family company that spent the 2000s nearly going bankrupt and came out of it having figured something out that almost nobody in consumer products has figured out, which is that your core IP is the manufacturing tolerance.
Here's what I mean. A Lego brick made in 1958 still clicks perfectly onto a Lego brick made last week. That is not a marketing claim, it's a manufacturing fact, and it's enforced by tolerances measured in like two thousandths of a millimeter — the stud diameter variance on a standard 2x4 brick is famously smaller than most medical device manufacturers hit on parts going inside human bodies. Which sounds like trivia until you realize it's the entire business model: every brick ever made is compatible with every brick that will ever be made, which means the installed base isn't a depreciating asset, it's an appreciating one, because every new set expands what you can do with the bricks already in your kid's bin (and your bin, and your dad's bin in the attic).
Now compare this to basically every other toy category. Hot Wheels from 1972 don't interface with Hot Wheels from 2024 in any meaningful way — they're both little cars, sure, but the track systems have changed, the scales have drifted, the accessories are incompatible. Barbie has gone through probably a dozen body molds. American Girl dolls from the 90s have different proportions than the current ones. The entire video game industry is structured around planned incompatibility — your Switch games don't work on Switch 2, your Xbox 360 discs mostly don't work on Series X. Incompatibility is the business model, it's how you get people to rebuy.
Lego said no. Lego said the brick from 1958 will fit the brick from 2058. And this is insane, if you think about it, because it means they have voluntarily foreclosed on the single most powerful lever in consumer products, which is forcing obsolescence. Every company that sells a durable good spends enormous amounts of R&D figuring out how to make this year's product not work with last year's product without pissing the customer off too much. Apple is a master at this, Microsoft is slightly worse at it, car companies have built entire industries on it (proprietary charging connectors, OBD-II access, right-to-repair fights). Lego just... doesn't do it.
What they get in return — and this is the thing the "timeless analog charm" people miss — is that the brick becomes infrastructure. A Lego brick is not really a toy. It's a piece of durable manufacturing infrastructure that gets distributed into hundreds of millions of homes worldwide, and every new set is basically an expansion pack for an operating system that already has universal install. Which means the network effects are doing most of the work. When a grandparent buys a Lego set for a kid, they're not buying "a toy" in the sense that a Mattel product is a toy — they're depositing compatible substrate into an accumulating household stockpile, and every deposit raises the marginal utility of the next deposit.
This is also why the IP licensing deals (Star Wars, Harry Potter, the recent Nintendo stuff) work for them in a way they work for basically nobody else. When Hasbro does a Star Wars license, they're making Star Wars figures that sit on a shelf. When Lego does a Star Wars license, they're making bricks in Star Wars configurations, which means even if the kid loses interest in Star Wars in six months, the bricks get absorbed into the general pool and keep producing value. The license is temporary, the substrate is permanent, and the substrate was already the valuable part.
The near-death experience in the early 2000s is the instructive piece here, because Lego almost lost this. They went on a diversification binge — theme parks, video games, clothing, Galidor (look it up, it's hilarious) — and they started loosening the tolerances on the actual bricks because the bricks were seen as a commodity and the "brand" was seen as the valuable part. Which is exactly backwards. Jørgen Vig Knudstorp comes in in 2004, basically says the bricks are the company, tightens tolerances back up, narrows the product line, and the company starts printing money again. The takeaway the business press drew was "focus on your core competency" which is such a domesticated reading of what actually happened — the actual lesson is "the boring manufacturing discipline IS the moat, and when you think the brand is the moat, you are about to destroy the company."
Which is interesting because right now there's a huge knockoff market — Mega Bloks, Chinese brands like Lepin (which got sued into oblivion), various others — and they make bricks that are almost compatible with Lego. Almost. And it turns out almost-compatible is actually worse than incompatible, because when a kid tries to fit a knockoff into a real Lego build and the stud is 0.03mm off, the whole structure gets wobbly, and the kid learns not to mix them. The tolerance is a credential. You can counterfeit the shape but you can't counterfeit sub-thousandth precision at scale without becoming, essentially, Lego.
Anyway, the Q3 number is like 13% up year-over-year in a consumer products environment where basically nothing is growing, and the analyst takes are all about "emotional connection" and "intergenerational brand equity" which — sure, fine, those are downstream effects. The upstream cause is that a Danish family spent fifty years obsessing over whether their plastic rectangles were within two thousandths of a millimeter of spec, and it turned out that was the whole game.
To update this, the astronaut didn’t actually do it, she and her wife were getting a divorce and the wife plead guilty to lying to the feds about it
And framing your ex for a crime mid-divorce while they are actively in space is some Agatha Christie level shit
”you are a lawyer he is a hamster” 😭😭😭😭
Losing my mind rn
Gonna want the sound on for this one boys
One of the all-time great videos.
@l3ominor
Pfffft XDXD this is Beautiful
can't stop thinking abt this image. he smelled an icky smell and it was soscary
He is my princess diana
I’m actually fucking dying
insane to me how, to some people, this is not a common sense
this was so wild
Someone explain
The first sentence says 32 and 13 implying that the speaker is 32 years old and their girlfriend is 13 years old, which is both highly inappropriate and illegal. The next sentence reveals the speaker was talking about their game levels, not their ages, which is perfectly okay.
In their reply to the audience they then say they are picking her up from middle school, again implying that their girlfriend is underage, but quickly state she’s grading papers letting us know she’s a teacher, definitely an adult, and there no reason to be upset.
The rollercoaster gif portrays how switching from upset and worried to relieved in such a short period of time feels emotionally.
The next meme shows the guy panicking from misunderstanding, then feeling relieved and calm realizing the truth, only to panic over the next misunderstanding and then calm again when hearing the end.
the above explanation is followed by a picture of data from star trek with a speech bubble's tail coming out of him, implying he's the one saying all of that, which is humerous because the above text is written in a style similar to his speech patterns, and with a subject matter he would enjoy
This is the worst website ever and I love it.
i block ppl all the time so my blocklist ranges from "actual fucking asshole fascist" n "post that mildly annoyed me because im petty" and if i went thru my blocklist rn i probably would have no idea why i blocked each of them but whatever
med people are so annoying "This family's 8 year old child who was about to go through a major surgery and kept crying that she was hungry so they pitied her and gave her food, she then had a heart attack in the surgery. They're so stupid 😒" girl they didn't know that could happen or why it happens. it takes so little time to explain to them that will happen instead of telling them "no food" with no explanation 10 times
"Before surgery, your body’s reflexes that protect your airway are relaxed by anesthesia. If there’s food or liquid in your stomach, it will near certainly come back up and go into your lungs, which can cause choking, a severe lung / heart infection or even a heart attack. That’s called aspiration, and it is life-threatening. It's hard, but it's only a single day to prevent near certain death. Not eating or drinking beforehand massively lowers the risk and helps prevent these life threatening situations under anesthesia." <- TIP: patients have brains which allows them to receive information just like you
I have four kids. I’ve had one or another of them need some kind of surgical procedure that requires anesthesia four or five times over the past 15 years.
This Tumblr post is the first time someone has explained to me *why* I couldn’t feed them before those instances.
I’m not stupid. I understood that just fine. Hell, my kids would have understood that just fine. But no one bothered to tell us.
i did know this before having kids (i have six). we have a kid that's needed multiple procedures requiring anesthesia. and every single time, i am asked multiple times if i'm sure he was not given any food or water after a certain point.
every single time i have had to say, "i understand that if he had food or water, he could aspirate it into his lungs under anesthesia. i am not lying to you." THEN someone would make a little note and i would stop being repeatedly asked.
not a single time was that risk explained to me. the only reason it came up was because i already knew. i still don't understand why it isn't standard pre-op counseling or pre-op check information, when me as a parent acknowledging the actual risk also put THE MEDICAL STAFF at ease because i conveyed that i had informed understanding as reason to not lie about giving my kid food.
"maybe some people will get nervous and refuse surgery" okay so they need more counseling about risks and anxiety, not less information in a way that actually does endanger their child or themselves!
Reblogging to save a life and teach medical professionals basic communication skills