911 I WOULD LIKE TO REPORT A MURDER.
You mean you want to report an Axe Murderer
Well I for one certainly didn’t ever expect to post something positive that AXE body spray had to say.
Normally, I think that this whole sort of “Company is being funny on twitter” thing is bad… but, AXE is a product which is extremely strongly linked with teenage boys. Teenage boys, who are a key demographic for AXE, are also key targets for radicalization by alt-right/neo-nazi/white supremacist groups. Maybe… just maybe, companies like AXE, which are seen as “cool” to these kids, standing up and saying “You know what’s super lame? Being a fucking homophobe”, just might get a few of them to not follow the path some dark corners of the internet want to lead them down. I don’t know.
Axe more recently has had an entire ad campaign based on being the real you, targeted at young men, that included gay, and gender non-conforming boys.
They haven’t been utilizing their old “har har get the girls” advertising in years.
This isn’t at all surprising.
Until such a time as we can dismantle capitalism completely, encouraging brands like AXE to support progressive causes and fight the normalization of fascism is something to aim for.


















