I think people are uncomfortable by veganism because it asks them to actually give something up rather than just passively supporting an opinion. You can't just wait for petitions to sign, you actually have to change your lifestyle to be a supporter. for a lot of other causes, it's easy to convince yourself that you would help out should the opportunity arise, but if you aren't consciously perpetuating the issue or impacted yourself, you can easily just go about your life. but most people eat meat, so if you start to think about the animal agriculture industry too hard you can't keep doing it without a lot of cognitive dissonance. so if you just paint vegans as crazy people, you can just enjoy your hamburger in peace. problem solved!
















