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Corporate Strategy of Layoffs: Game Theory Perspective & Insights
Layoff used to be a last resort for businesses to survive the storm but in this era, it has become a default strategy. Whether it is about increasing profits, diving into innovation, or responding to market changes, global businesses seem to have only one arrow in their quiver: Layoffs. Some even pursue this path simply because of social contagion. They don’t want to be looked at as inactive or…
How to use Game Theory for Decision Making?
Understanding game theory is just a prerequisite. The first step towards strategic success is to use it to make an informed decision. In the dynamics of a game, there come certain points where you have to take specific actions, which are followed by reactions, engaging players in a continuous loop of push and pull in an effort to tip the scales in their favor, hoping to get most or all of the…
The Scarcity Paradox: Understanding Rumors and Panic Buying
Problem I observed an interesting incident when I was working on a blog about using game theory for decision-making. Because of the ongoing Iran war and the blockade of the Strait of Hormuz, the supply of crude oil, petrol, and LPG was strained. Midst all this, on Monday, 23rd March 2026, people started flocking to petrol pumps in various parts of Gujarat, India, by the news of its depleting…
Understanding Game Theory: Fundamentals, Importance, Applications, and Limitations
Those who have been following this blog know I often try to understand complex situations like the AI Bubble and Trump’s Tariffs through the lens of game theory. This concept had me so fascinated, I wanted to dig deeper. So, here I’m starting a series to explore game theory and its different concepts. I love writing case studies and analyses, so those will be continued. After all, using…
COP30 Belém Package: Mitigation Challlenges and Adaptation Finance Shortfalls
The COP30 Belém Package is a testament to the growing political fracture within climate diplomacy. While technical and equity frameworks saw breakthroughs, the summit ultimately failed to compel sufficient mitigation action. The final decisions highlight a dangerous reliance on voluntary “transition” efforts over mandatory “phase-out” mandates, leaving the world dangerously far from the 1.5°C…
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There is an image quickly going viral, illustrating a highly interdependent and circular investment ecosystem among tech giants like OpenAI, Microsoft, Nvidia, Oracle and AMD. This intricate web has given people another reason to dub the current excitement as an AI bubble. In this blog, we are going to explore the relationships shown in the image, how it contributes to the AI bubble narrative, the overall impact of this investment frenzy and possible future scenarios.
Is the AI Bubble About to Burst? A CEO's Guide to Smart AI Investment
The world is buzzing with talk of artificial intelligence. From self-driving cars to creative content generation, AI is revolutionizing every industry. But amidst all the excitement, a cautious voice emerged: Sam Altman, CEO of OpenAI. He linked the latest AI zeal to a potential bubble, warning that “someone’s gonna get burned.” This statement has left many businesses and investors asking: Is…
How to Spot Disinformation Online: Essential Tips
Nowadays, we are inundated with news stories, social media, and viral content of all types, and the horror of this data surge is that it’s even getting harder for us to tell fact from bull. The spread of disinformation (falsehoods that an individual believes to be true and is purposely spreading) and misinformation (false beliefs that an individual unwittingly spreads) can have a major impact on…
Analyzing Trump's Tariff Strategy Through Game Theory
Introduction In a move echoing his previous trade strategies, Donald Trump leveraging the authority of the U.S. presidency, recently announced a significant overhaul of American tariff policy. Effective April 5, 2025, a blanket 10% tariff has been imposed on imports from all countries. This was swiftly followed on April 9, 2025. Higher, “reciprocal” tariffs were implemented targeting nations…
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Why “Going Viral” is not always a Good Marketing Strategy?
In the context of a business, going viral means your content or some information regarding your business spreads on the internet like wildfire and gets massive attention as well as user engagement such as re-posts, memes, shares, and comments. However, going viral is not the same as achieving business growth or success. Because millions of views don’t translate into millions of loyal customers.…
Telegram's Moderation Policy and the Case against Pavel Durov
In an unprecedented move, the French officials arrested Mr. Pavel Durov, founder and CEO of Telegram, one of the most successful social media platforms in the world with almost a billion users. Accusations The officials have accused Durov for not cooperating with law enforcement over fraud, child sexual content and drug trafficking. The Paris prosecutor said that Telegram CEO was under formal…
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Apple's "Crush" Ad: Crushing it, or Crushing Creativity?
Apple’s new ad has been receiving a lot of criticism lately. It shows various arts and musical instruments being crushed under a large hydraulic press. You can see the press settling down with a large thud. In the end, the press is lifted and you can see the new iPad Pro. The irony here is that the destruction of those items is shown in a rather musical and artistic manner. It was intended to…
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Latest Business Dilemma: To AI or not to AI?
AI has taken a considerable leap in the past couple of years. Not only did it obtain new generative capabilities but it also found a large array of applications for it. It seems that every business can now implement AI technology to amp up their game. Many top brands and technology giants are not only riding but leading this wave of new-age AI development. However, there is some confusion among…
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4 ways businesses can cope with Global Business Uncertainty
Once again the world is descending into chaos. This is affecting the international business market and we are slowly moving towards global economic uncertainty. It is already tough enough for businesses to survive and thrive in a highly digitized and competitive market. How are they supposed to cope with the tremors that have been continuously shaking the global economy since the advent of the…
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How to find your brand voice?
Source: Pexels If you started a business, how would you let the world or your targeted audience know what your business is about and what you do? Of course, marketing is the way to let them know about your business. But the way you communicate to the audience matters the most. If done right, you can transform your business into a brand. The concept of building a specific image or reputation…
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Getting an ungettable client
On the one hand, we can book the nearest cab for transportation, But why do the children still have to wait for the school bus to pick them up? We were notified when the cab arrived at our location but parents had to call up the driver to confirm or the driver had to mark the location with X to convey the message that they were there. We can track our ride through the entire journey, but…
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Taylored marketing strategy: A case study in billion dollar success of the Eras tour
Image Source: Unplash The Eras tour has generated over 1.4 billion dollars propelling Taylor into the billionaire club. Its success has also made the singer a first living star to artist to chart 7 albums within the top 40 of the Billboard 200 chart. This phenomenal success has become a subject of discussion among marketers. And why not, a solid marketing strategy has fuelled this tour to reach…
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