Reblogs in a chain now get their own notes
The reblog chain is one of the things that makes Tumblr unlike anywhere else. All the notes on reblogs are attributed to the original post, no matter which branch people actually liked or reblogged. We want to keep encouraging conversations, and give contributors the recognition they deserve.
Soon, you'll be able to like, reblog, or reply to any part of a reblog chain, and that note will go to that reblog's author. Each reblog will have its own counts, instead of one aggregated number from every version of the post. And yes, you’ll be able to like multiple posts in one chain.
If a reblog doesn't add anything, the love flows up to the last person in the chain who did. Your post doesn't lose notes just because people spread it quietly.
Past notes will stay on the original post — we're only changing what happens from here on out. Retroactively re-attributing all of them would be... a lot.
This is just the beginning. More changes are coming as we keep building this out – stay tuned!
Not only will this ruin a core element of Tumblr, it will make it very difficult to tell where and when a post is getting traction. People are on this website because it isn't Twitter. Making it more like Twitter will turn people away.
The last thing this website needs is a culture of catty twitter-style quote-retweets. This will actively encourage more toxic users to interact with your posts because their traffic will be more difficult to track.
this actively sabotages the core benefit of tumblr over other platforms, the ability to have nuanced longform conversations. this change will make the website drastically worse
the amount of goodwill you could earn with your userbase by saying "okay nvm" right now is astronomical
