i love the word jumbotron. the most american word, beating out any sad contender the likes of “burger”. immediately you get “jumbo”, the most american size; land of the Big Gulp. “tron”, like the movie, implying some vague cybernetic concept that hints at its purpose. then you find out, oh, it’s the giant screen at football games. the thing that sometimes puts you on blast for the most mortifying 45 seconds of your life, if you are so lucky. feel like (or become) a star, however briefly. get your affair blasted on national tv. everything about the word speaks to such an american way of living. huge fan


















