Different Social Channels That Bloggers & Influencers Use : What's new on the list & what's right for your brand?
In this era where sending your feelings has become as easy as clicking once on your smartphone, many influencers and bloggers make the most of these advancements to share what they are good at and serve society with the best they have offered. There are many different social channels that bloggers or influencers use to generate attention for their blogs and businesses. Bloggers can use the blog directories, micro-blogging sites, Medium, Instagram, and Quora to expand their networks and build an audience. Larger businesses can use Twitter, Facebook, YouTube, and LinkedIn to engage their brands and businesses in conversation with their audience. But which of these different social channels is right for your brand? Here's a glance at some of the best out of them:
Facebook – For the Ones Seeking Entertainment
Facebook is one of the mediums used by influencers and bloggers to drive traffic to their blog or website. They utilize either organic ways or Facebook ads to amplify the reach to fans or viewers and targeted audiences. Facebook helps in driving the social media traffic directly to the blogger or influencer’s blog/site. And this enables them to utilize the best of both worlds, be it through social media channels or their blog.
Instagram – For Picture Freaks
Instagram offers those influencers a chance to showcase their talent who is less of words but more visuals. Instagram is a social channel that offers users to post images or videos related to their work while writing a small caption explaining the post. The bloggers or influencers don’t need to write the whole blog post on Instagram; rather, they can attach the link to their post in their Insta bio or the post or story they have recently uploaded. This way, the viewers can visit the respective website or blog through Insta posts directly.
Quora – For the Ones Who Love to Answer
Quora, unlike Facebook & Instagram, runs on a different approach. Rather than giving the users a chance to post photos and videos, Quora enables them to post questions and answers. Through this problem-solving approach, many brands and influencers have been able to promote their services. While explaining the answer to a question, the influencer or blogger or a business can attach the link to their website or blog, or product page, so that the interested viewers may come and look at what they’re offering.
Medium – For All Who Have So Much to Express
Medium is a portal for the ones who love to play with words. For the bloggers who are into guest blogging or love to express their thoughts by writings small or long articles, Medium turns out to be the best possible platform. Slowly, Medium has grown incredibly and has involved a wide community of writers and bloggers within. Through Medium, the bloggers can post a blog post and link other similar sites and their blog or website to the same, so that the viewers or potential customers may come to visit the original blog itself. For beginners, it is a good portal to start.
CitizenChat – For Those Who Love to Capture Videos
In a world where different social media channels work differently, CitizenChat stands out as a beacon to help vloggers and video creators perform at their best. This platform elevates the ones who love to capture living moments and willing to establish a world of videos that can help the viewers fetch help and get entertained to the fullest. This portal turns out to be the best for creating and sharing videos, communicating, and connecting. Through the same, influencers and bloggers can link their sites or blogs so that traffic can get attained both ways through videos and text.
Whether or not to use different networking tools depends on several factors, including your time of engagement and your target audience's size. As you determine whether or not you want to use these methods for your marketing strategy, make sure you research how they work and how they will affect your campaign. Also, consider the effect that different social media venues have on your audience and how you will control what is being posted. Ensure that in this growing digitized world, videos and moving content in the future and is something that viewers crave to see, so get on your marks, join CitizenChat, and be a part of the smart community as soon as possible.
I'm personally using CitizenChat for last 5 days and have been able to grow my followers very fast. Its another channel for me to start blogging on.
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