Cool Memories

Welcome! I'm a trends and insights specialist, living Amsterdam. This is what I find, see, hear, like ... and am happy to share. You can get in touch with me via LinkedIn, Xing, Pinterest, Instagram or Twitter. 'Cool Memories' were everyday diaries by French philosopher Jean Baudrillard, capturing experiences, collecting thoughts and reflections and analysing the world as curious observer and researcher.

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Yummy Friday everyone! And don’t forget, #spicy #seasoning to finish your #latte it is! #foodtrend #beverage #beveragetrends #flavour #coffee #coffeetime #buffalowings #morningread

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Nice if the man is coming back from a trip to #Japan with a bag full of treasures. A lot of reading ahead this winter. Can’t wait to dive into the #fieldstudyhandbook by @janchip #research #methods #ethnography #patternrecognition #researchtool #fieldresearch #interviews #surveys #sensemaking #storytelling #decode #culture #insights #brandstrategy

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Another #book recommendation: “Every thing we touch” by Paula Zuccotti (@paugram), ethnographer, designer and trend researcher. She recorded all the objects that people touch in their lives on an average day (from a baby to teenagers, business people or even a nun). I love the photography and got lost in the stories that people shared. I especially liked the note on ‚objects of interest‘ at the end that I found particularly insightful from a researcher perspective. Interesting how everyday objects aren’t just random products but actually become a part of our identity.... Thanks for the gift @fschillmoeller! #everythingwetouch #photography #storytelling #design #objectsofinterest #trends #research #insight #ethnography #documentinglife #onedayintheirlife #inventory #aroundtheworld

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Getting lost at @loods5 furniture store. Every time I go there it seems to get bigger. A lot of cool stuff... and the #travel #aroundtheworld #explorer #adventure theme everywhere. Great, makes me rethink if I shouldn't better invest that money in a nice trip! Just where to? #traveling #itchyfeet #wannago #faraway #discover #wanderlust #furniture #furnituredesign #decoration #inspiration #interior #interiordesign #prints #colourful #differentcultures #decisionsdecisions (at Loods 5)

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One year of intensive trend research wrapped up, sealed and delivered. That deserves a cookie, I guess. #trends #trendresearch #healthcare #healthtrends #futureofhealthcare #fertility #pregnancy #parenting #presentationday #smokinghead #offnow (at Breitner Center)

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Dinner is ready! Taste traveling to #Japan today. Somehow there is always #wasabi involved - #Kitkat !! #taste #flavours #tokyotreat #sweets #snacks #colourful #japanesefood #japanesesnack #japanesecandy #lostintranslation #intense #kawaii #yummyoverload

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Checked out a new cafe and shop in the #negenstraatjes today: @plukamsterdam . Wonderful cups and tableware as well as small accessories and I Interieur design items, esp. when looking for a gift. Juice and cake were also nice. Only a LOT of tourists and I'm not a big fan of the self service, carrying everything up to your table via a narrow staircase and cleaning up yourself. For a certain price I expect some service. #ninestreets #amsterdam #breakfast #coffee #tea #smoothies #healthy #cake #shop #design #interiordesign #decoration #pretty #inspiration (at Pluk Amsterdam)

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Gift to myself... and to my walls. Thanks @uriginalbcn #painting #drawing #print #art #streetart #urban #woman #strong #mysterious #colour #barcelona

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Not sure if the world is ready for #black #toothpaste. Black makes the new white... #teethwhitening #toothbrush #oralcare #colorcoding #dark #trends #tryingnewthings

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Everything is becoming a challenge nowadays. Even buying milk. Successfully passed the #soy #almond #rice #hemp and what not options to finally see this. What's #jerseymilk? #milk #ah #albertheijn #shelf #chilled #drinks #beverage #beveragetrends #puzzled

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Quick after work #snack food #trends scanning for @sabkop78 Not so easy when you are hungry.... #foodtrends #flavoutrends #snacks #chickpea #chips #energyballs #bananabread to go #dried #fruit #superfoods #healthy #snacking #trendscouting #trendspotting #marqt #amsterdam #letseat

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Our order of extra brain cells finally arrived!! @toscatula @claulieshout @theknitbitch They are desperately needed... #trends #insights #trendreport #deadline #workinghard #toomuchbrainwork #nowwewillmakeit (at Philips HQ)

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Flower frenzy: Heavy duty workshopping day. Feeling a bit dizzy but also happy about the great team effort, discussing the future of #pregnancy and #parenting. #workshop #cocreation #creative #strategy #vision #trends #trendresearch (at Philips HQ)

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New reality... how will you pay tomorrow? #creditcard #snapscan #virtualmoney #southafrica (at Surfers Corner)

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After sugar turned Into enemy No. 1, fat got a bit off the radar as reason for obesity and other health issues. "Healthy fats" are now en vogue and about two years ago I gave an interview about Bulletproof coffee (coffee with an extra shot of butter) and the bone broth craze, both signals for a trend called "Fatten up". Now this: FATwater is deionised water that uses #fat instead of #sugar to provide energy. Via @imbibe_thedrinktank #beveragetrends #beverage #drink #water #trend #trendwatching

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Christmas present to myself. Starting the new year with some inspiration... #viewpoint #viewpointmagazine #viewpointcolour #holidayreading #newpublication #nature #colour #materials #surfaces #trends #insights #forecasting #design #designfuture

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Storm flood. Blow away 2016! #storm #hightide #flooding #blownaway #dramaticclouds #sunrays #northsea #germany (at Nordholz...An Der Nordsee)