After they're out, Shane and Ilya record a lifestyle video together for ESPN. ESPN is chomping at the bit: no one can imagine Racecar Rozanov and Hockey IQ Hollander's life behind closed doors, and they want the exclusive.
The crew shows up totally unsure of what to expect, charmed but surprised when it's Ilya opening the door in a tank and sweats and dramatically sighing, "Is meal prep day."
They spend hours filming the couple navigating the kitchen, arguing over how much salt to put in their egg cups, talking about how they learned to cook together when they first made a real go of their relationship.
Shane keeps his hands busy and his eyes focused on his prep work, and that makes it easier to talk about the murky grey area between healthy food choices and disordered eating. Ilya just rubs his back and mocks how he's dicing the bell peppers and keeps calling what he's wearing his "unlucky sweatpants" until Shane hits him in the face with a spatula while mumbling something about tuna melts.
Surprising exactly no one, the video goes viral when it drops on YouTube. It explodes on socials, with thousands of people stitching together Ilya saying "is meal prep day" with videos of their own meal prep, their healthy habits, sharing their own journey to loving food and treating it as fuel and not punishment. They use the tag #eatlikehollanov and it trends immediately.
Ilya's favorite part is when fans start to battle over #eatlikehollanov - the food posts get overtaken with videos and photos of them out at social events, serving cunt and generally looking like top designers battle it out for who gets repped by The Gay Wonder Twins of Hockey (which they do, and stop calling us that, we're married you perverts).
Then Shane and Ilya are spotted at a bar making out in a dark corner and everyone remembers these two probably spend 30% of their waking hours eating each other alive, and suddenly it's #eatlikehollanov munch munch munch yum yum yum.
The Centaurs jump on the trend, sharing their own food prep videos with increasing innuendo. Luca Haas turning bright red while eating a glazed donut gets 3 million views, but Troy really breaks the internet by eating a banana while maintaining eye contact with the camera the whole time. Harris threatens to replace the Kiss Cam at games with #eatlikehollanov and Shane tries his hardest to crawl into a corner and die because he just wanted to share how he protein loads, you guys, why did you have to make it so weird.
Scott Hunter helps not at all by making blueberry and banana smoothies with Kip. Shirtless.
