I had a doubt where this was going from the beginning, and itâs just so gorgeous.
But even without talking about the message, can we talk about the form? How absolutely beautiful is this ad? The filming? The colors? The little details they chose to focus on? The lights?
The book, the sand, the ball, the book (x2), the map, the door, the card box, the gloves washing dishes, the popcorn, the sea water, the hand on the shoulder, the garland, the birthday cake, the two hands holding each other?
So many little things, little details, that make life worth living. That make life so beautiful.
I donât know if everyone experience life that way. I know many in my family donât, so I donât know if itâs a neurodivergent thing, or a trauma thing, but I found this ad to represent the way I experience life: focusing on the details, on the little things that matter a great deal more than the big ones in the end. The little things that bring meaning. And it really moved me.
And letâs not talk about the end. About the way he finally moved into the frame after his partner proposed, as if heâd been experiencing the whole thing from afar, and only joined in when two became one. We saw a great deal of his partnerâs life. Now, it became their life.
From an advertiserâs point of view, from a copywriterâs point of view, itâs a beautifully written ad. Thatâs the kind of ad that made me choose my job in the first place. You can make people feel so much, with so little. They couldâve cut it in half â hell, they couldâve posted a third of that ad, and it would still have had the same impact. Four or five scenes wouldâve made the same statement. Thatâs how well written it is. Clean, clear, and to the point. And so, so well played and filmed.
Iâm really in love with it.
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