I'm an Annie with a lot of feelings. 22. Multifandom trash. It's casual. The 100 and Black Sails are my mains atm, and I am bellarke and silverflint trash. Also sometimes I post about one direction, omg check please, the Raven cycle and other. It is what it is, y'all, and what it is is a mess.
i accidentally said the phrase âpenis fridayâ around my parents and i didnât think much of it until today i wanted new underwear and i said âiâm tempted to get the cucumber-patterned onesâ and my mom said âoh come on itâs not even penis fridayâ
I always love seeing this comic because it interprets Tumblr as a gigantic theater ruled by absolute chaos where sometimes somebody just stands up on their chair and shouts and we all pay attention
Why men (are said) to prefer products untouched by women
It was Harry Stylesâ birthday this week, which is why I am going to tell you about the time I met him, and what it taught me about a phenomenon called âgender contaminationâ in business.
This is what happened:
It was a few years ago at the press junket for Dunkirk. Now press junkets for big films like Dunkirk are rather strange affairs. In this case the studio sent my group of European journalists to view the film at the gigantic London Imax at seven o clock in the morning. And believe me, watching a WAR FILM at an IMAX first thing in the morning is INTENSEâŠ
Then they drove us off to one of the fancier London hotels.
At a press junket you are normally put in a hotel room where you sit with a few other journalists and wait for the different cast members and the director to come in for their individual interviews.
The room was a bit chilly and most of the female journalists started putting cardigans and coats on. If you are familiar with the work of Caroline Criado Perez (which you all should be) you know that air conditioning temperature is often set based on a formula developed around the metabolic resting rate of the average forty-year old man. This is usually too cold for the average woman.
Then Harry Styles came in.
He looked around the room and IMMEDIATELY noticed that the women looked cold and IMMEDIATELY asked if he could turn the heating up. He even got up and tried to do it himself (unsuccessfully). He was the only man that day who noticed.
I would argue that this little incident tells you A LOT about the commercial success of Harry Styles.
Why?
If itâs not too painful - let me take you back to the time when One Direction broke up. Some other members of the band (no names!) did everything they could to distance themselves from their boy band roots.
Not Styles.
When Rolling Stone asked him if he felt pressure to prove himself as a âserious musicianâ with âan older crowdâ. He said:
âWhoâs to say that young girls who like pop musicâ have worse musical taste than a 30-year-old hipster guy?â
Then he pointed out (correctly) that The Beatles became successful thanks to hords of screaming teenage girls.
âYou gonna tell me they are not serious?â
And this is the key: Harry Styles has made a career of not looking down on female preferences or things perceived as female. You might say: well who does that? Who looks down on things just because women and girls like it?
A LOT of people.
There is even a name for it. It is called âgender contaminationâ.
Research from Harvard Business School shows that loyal customers often get upset when a brand associated with men expands to include products perceived as feminine. Coca Cola couldnât get American men to drink Diet Coke because women liked it. In the end they launched Coke Zero - in a (manly) black tinâŠ
Thereâs a paper by Jill Avery that looks into the reactions when Porsche launched Porsche Cayenne, it was a SUV and therefore by many perceived as a car âfor mumsâ. Would this âcatering to female consumersâ contaminate the whole Porsche brand?
It is not surprising that these sentiments exist. When people call my youngest daughter a âtomboyâ itâs a compliment. Hell, itâs basically a promotion! Congratulations you are almost a boy!
Itâs the things we perceive as âfeminineâ that we look down upon.
But Harry Styles has always wanted us to know that he doesnât. He is the first man to pose solo on the cover of American Vogue.
And he did it wearing a dress.
Is there a more OBVIOUS way to say: âHey, I am a man who does not fear my brand being âcontaminatedâ with things perceived as feminine?!â
And when it comes to business and consumption he is right: the bigger story is how things first liked by women and girls have taken over the world. Everything from The Beatles to Star Trek (women created the first Star Trek fandom). And as you probably know Porsche ended up selling a lot of those CayennesâŠ
Women influence 80 percent of all consumer decisions in the economy. Itâs frankly irrational to pay as little attention as we do to their preferences - whether thatâs for warmer rooms or pop stars from Cheshire with great hair.
was just Remembering how youâd be out with a friend and youâd each order a different cocktail and youâd ask âwhatâd you get?â and theyâd read the description off the menu and youâd be like âooh that sounds goodâ and then theyâd say âtry it!â and then youâd have a lil sip of their drink and theyâd have a lil sip of your drink and youâd decide which one was best and you wouldnât give each other a life-threatening respiratory infection
[ID: A painting of a golden comet with many small golden stars around it in the light blue sky, the sky also has darker patches of blue and black. There is a golden moon above the comet closer to the top right corner of the painting. /end ID]