There has to have been an influence of the rise of choice feminism into getting to "gender is fun" "feminism".
Before we'd criticize beauty culture's ridiculous impositions on women. Funneling money to rich men by devaluing women based on appearances and making them go through extremes to appeal to male-set standards etc. But with ~ choice feminism~ , you can take back your beauty rituals from patriarchy by buying from female-owned brands! By being whimsical! Or punk or goth! No better way to own the conservatives than to do some self expression!!
~ See, the true problem with patriarchy is they demonize femininity. You hate pink? That's internalized misogyny! Femininity is not inferior! It's punk to embrace gender roles, as long as you're having fun with it instead of obeying social norms! Cosmetics will advertise themselves as empowering and self-care and tell you how everyone can be ✨beautiful✨ (as long as they have confidence and confidence is buying their product)~
~ stop absorbing patriarchal ideals! The strong female character should wear heels actually, if she wants! Gnc woman? Get over your hatred of femininity. Do you have to prove yourself to men in their standards? Does power equal masculinity to you? Do you see femininity as inferior??? Lipstick is empowering! Look at all those men complaining. When a man wears lipstick conservatives HATE IT~
What I'm getting to is that the defanged "gender fun" feminism wasn't too far away from gender-id "feminism" already. If critique of the female gender roles to control women were wrong because it could be ✨empowering women's choice ✨ now it was also disrespectful because hey transwomen long to be able to experience this. Maybe you don't like being submissive and bending over backwards to fit beauty standards but do you realize what a privilege it is to have society encourage you to do it? Transwomen are dying for it!
If growing up forced to be pretty and quiet and accommodating was traumatic, maybe you aren't a real woman :/. Womanhood is fun. Maybe you would have fun if you tried other gender role. But you wouldn't be a woman anymore. And feminism is for women.
















