My timing IS uncannily perfect!
(Source: https://countercraft.substack.com/p/why-bookscan-is-different-from-book)
Few follow-up thoughts after my original semi-sarcastic post:
I personally am definitely still writing fantasy romance. Because I enjoy it; it was never a marketing pivot.
After you've written a story, it makes sense to pitch it to the market, but 'writing to market' is usually a losing proposition; markets move faster than most people can write.
Romance is a huge, varied genre with voracious readers. Even as sales drop in one subgenre, the overall genre isn't going anywhere. (As Michel points out, adult nonfiction hasn't been doing well, but it's still around and we can expect it to continue to be published!)
I expect a core of romantasy fans (and romance fans, and fantasy fans, with various overlap) to continue reading and writing for years if not decades yet. They may even do better for having fewer people trying to cash in on their beloved genre.
Romantasy itself has a wide range, not least in tone, from cozy witch-falls-for-werewolf-in-the-neighboring-cottage to dark romance about forced marriage to an evil vampire lord. But the sheer scale of things makes it easy to believe publishers and booksellers feel flooded with hard-to-distinguish submissions at both ends of the scale.
Publishers grabbing anything that looks lucrative and pushing it out with limited editorial support or quality control has been reported by a number of authors in several genres including SF/F and romance (notably, unsurprisingly, and infuriatingly, marginalized writers seem especially likely to get a rushed release with insufficient support).
I'm not surprised it has consequences, though I'm skeptical the mass market for books is that attentive to quality (sneer the title of the bestseller of your choice here!)
Still, quality is one of the few things an author and publisher can control so it's worth paying attention to. Authors should self-edit and publishers should edit.
Even if every book was of incredible quality, the bubble would pop because trends change and the Next Big Thing would come along. (I think there was some great contemporary erotic romance released in the years after 50 Shades. The scale of that couldn't last forever either!)
But insofar as lackluster publisher support and cash-grabbing engagement popped this bubble early, that's quite upsetting! It didn't have to be this way! Or did it have to be this way? Is it inevitable now that a hot genre will get flooded by shallow and indistinguishable books? (Indeed, has it always been this way? But is it accelerating?)

























