jojo siwa is like. her style is not my taste at all but as soon as other people call it annoying im like actually you're wrong she's an icon and a legend
she looks like the concentrated essence of a claires store and i do not mean this negatively
it’s the “fuck you” to the current trend of encouraging teenagers to look 24 and embracing girly things that cis men hate
American Kawaii
she looks like someone turned a Skittles commercial into a person and i love it
If you don’t mind me putting my two cents:
I feel like Jojo Siwa’s style is reminiscent of the colorful teen girl fashion of the late 2000s and early 10s. Back then it was considered fashionable to use lots of colors, accessories, etc. Take a look at Jojo Siwa:
Very colorful, generous with sparkles and accessories. It’s meant to be fun!
If you were a kid in 2007-2012 you saw something similar in the clothing the teens in your sitcoms wore, although not as exaggerated. The fashion in Shake It Up(which came out in 2010) is a really good example of this:
(You may laugh, but this was the height of fashion to 13 year old me.)
The point is, Jojo’s aesthetic is similar to being a young pre teen girl walking into Limited Too for the first time.
And the reason cishet men hate it is because they don’t find it attractive. That’s why she’s often made fun of and used as a joke so much. Because that style doesn’t cater to the male gaze. It’s not for them, so it must be bad.
Cyndi Lauper, late 1980s, for your consideration.
Okay but you realize that the person who said "American Kawaii" has it exactly right, yea? That kawaii in Japan was created for girls to embrace cutesy juvenile things that refuted the beauty standards (created by men) that expected them to look mature and marriageable as soon as possible. It was over-the-top BECAUSE men hated it! Because the girls in the subculture specifically wanted to keep them away as long as they could and enjoy their childhood without being seen as Somebody's Future Wife™.
アメリカのカワイイです！
