Black Mirror: Fifteen Million Merits. S1 Ep2
It’s said that the best science fiction is rooted in reality and this concept is well illustrated in the British television series, Black Mirror. So far I’ve only watched the first season, yet throughout my viewing I was plagued with an eerie desire to question my own reality. More precisely; what part do I play in this media driven world of ours.
The second episode in the series, “Fifteen Million Merits”, illustrates a world powered by television and the consumers that literally live to keep the cameras rolling. The mass population pedals on exercise bikes in order to create electricity with Bingham “Bing” Madsen (Daniel Kaluuya) playing our protagonist. He meets a talented singer, Abi (Jessica Brown Findlay), and together they attempt to change their lives for the better. However, when the judges of Hot Shot, an X-Factor type talent show, pressure Abi into the life of adult entertainment, Bing makes it his mission to confront the world through media and and question the summation of their lives’ worth.
This episode does an amazing job at challenging our ideals of consuming vs. creating through a dramatic interpretation of mass satisfaction. Yet there exists many other psychological concepts such as mob mentality, the opinion of authority figures, social hierarchy, and ethical guidelines. If the best sci-fi is truly rooted in reality, then we can learn a lot by analyzing these key concepts.
In the Hot Seat
One of the most captivating moments in the episode is when Abi, brand new to her pedaling life, gets her chance to wow the world with her vocal abilities. We watch on in hopes that the audience will realize her true talents and she can extricate herself from a bike-centered life.
As she begins to sing, we witness the audience grow to love her and recognize her for the unique talent and beauty she possesses. It’s not until the game show judges begin to play down her talent and instead suggest that her looks are her main marketable trait, that the audience’s opinion shifts and the crowd begins to pressure her down a less desirable path.
And honestly, who can blame her? Look at these guys! I’d follow them.
Mob, or herd, mentality has been a term frequently studied by social psychologists. In their findings they’ve shown that when a majority of individuals conform to a specific path, others are more likely to gravitate along with them.
One experiment simply named the ‘elevator experiment’ illustrates this with flying colors. When the inhabitants of an elevator face the wrong way, new entrees will second-guess their own actions and instead conform to the general consensus, moving their own body to face the back as well.
The only reason i’d face the wrong way...
Herd mentality makes it so that one’s own thoughts and opinions suddenly become questioned if they conflict with the thoughts and desires of a group. Because of this conflict, it is often easier to conform to a mass consensus rather than risk one’s own ideas as being wrong.
If you couple this up with the opinion of authority figures, you have a recipe for a dictatorship, displayed in the famous Milgram Conformity Experiment. In this study, an individual was asked to administer an electric shock to a stranger when an incorrect answer was given on a memory test. While almost all of the testers refused, in one-way or another to harm another person, around 65% of them ended up administering lethal doses of shocks to their victims when an incorrect phrase was recalled.
The early models`used to cast ‘lightening bolt’ on their users
Even though the shocks ended up being fake and no one was physically harmed, many of the unknowing testers still went all the way because a man in a lab coat holding a clipboard instructed them to do so. This concept illustrates how much faith we place in supposedly ‘authorities’ of a field. When the judges of Hot Shot disregarded Abi’s performance and recommended a different future for her, the audience engaged in a herd mentality of shifting their own opinions and instead believing those of the judges to be the correct ones.
The Choice Is Yours
Illusion of choice: the ideas that one is able to make their own decisions however, in reality, their choices are limited by a superior (usually in an attempt to railroad the end result). Much of this world is developed for the sole purpose of keeping the greater ‘machine’ running with the requirement for bikers being of utmost concern. Even as they produce the needed electricity, the bikers are bombarded with trivial choices such as how best to outfit their avatar or which television program to watch, in order to distract from their real lives.
This façade of entertainment also creates the lie of promoting one’s live to greater heights. You see, the promise of escaping one’s life of hard labor is the ultimate goal, yet the challenging road of dedication often is viewed as too taxing and a majority of individuals are content with the ever-lasting title of “consumer” rather than creating something new and unique. This life placement allows higher-ups to mold each individual’s purpose to serve a hidden agenda.
More Than a Game
This episode also illustrates typical elements of gamification (such as point scores and competition with others) in order to achieve high worker output. Even one’s behavior is being shaped in this reality as one is given points for good behavior, such as pedaling, and penalized for bad behavior (skipping ads).
When an ad comes on, I watch it twice
This is because everything in this world serves the purpose of distraction. The ads are there to entice the viewer to spend their hard earned merits. The unhealthy foods are less expensive so that the bikers will keep working to lose their weight. Even the central concept of weight is a key theme, as the overweight members are treated as 2nd hand citizens, often revolted to the point of illustrating them as zombies in a video game. These techniques are often used in marketing to attract life long costumers. Even as the world is set up so that one must always strive to better their lot, the reality is more akin to the Greek myth of Sisyphus: that the stone will always roll back down creating another uphill battle towards a never achievable goal.
One day, My friend
The Original Recipe
Originality does not strive in the world of conformity. With everyone seeking to distinguish themselves through menial methods, it is Abi who stands out as she demonstrates a personality and passion not yet corrupted by the world she finds herself in.
Yet when Abi is pressured into a life she did not choose, Bing begins an uphill battle to acquire merits with the sole purpose of speaking out against the system. He blames the world for following blindly, not seeing true beauty, and not working harder to remove themselves as gears from the machine. Yet as his speech ends and the judges look upon him, they praise him as a performer and present him with his own talk show. The fine tuned nature of this world is that when something original and unique is able to break free from a sea of conformity it is immediately packaged, displayed, and sold, eventually losing it’s meaning all together.








