yeah yeah rainbow capitalism is bad and whatever but like. when I was a child, being pro gay was not the popular or lucrative choice. I'm happy that times have changed.
I miss rainbow capitalism. I do. I miss when it felt like public opinion was still pro gay. I understand it was always an empty gesture, but it mattered in a sense of knowing how socially acceptable being queer is. If that makes sense.
It was always a thermometer, not a thermostat, and I’m begging people to understand that.
A lot of us are old enough to remember when a company risked mass boycotts and organized campaigns for daring to sponsor a Pride or LGBT+ event. A lot of us are old enough to remember when you could not find Pride flags or other rainbow items for sale in mainstream stores anywhere. What changed was that companies felt the LGBT+ community was worth selling to, worth publicly standing behind and worth acknowledging. And now that's changed again for many companies, which is a canary in the coal mine that should concern all of us.
