A Voice of Silence Deep

Brie, 29 musician/artist/poet, but only when no one's looking

[one-time-i-dreamt]

And why did the value plummet, Marissa? Why did it plummet?

[red-mercer]

Would like to know how exactly she wouldn't fuck up Netflix or Hulu

[sreegs]

Yahoo thought Tumblr would be the next PDF

Yahoo’s grand plan for Tumblr was to turn it into a “next-generation PDF”

They didn't really get it.

[noctumsolis]

What does that even mean? PDF as in Portable Document Format?

[sreegs]

i cannot stress enough that i dont think yahoo even knew what a pdf was

[virdigrishammer]

you left out the best part of that article. the poor yahoo emplyees at those meetings were just as confused as the rest of us.

[ralfmaximus]

Everyone is right to dunk on Yahoo and "tumblr is the new PDF" because yeah, everything about that era was stupid.

But the PDF thing kinda makes sense. Bear with me.

But first, some context.

See, in the 1990s before PDF files there was almost no way to generate a document on a Mac and read it on a PC. Or vice versa. Businesses struggled with how to email important documents around and guarantee they looked the same on the other end, regardless of what computer & software the recipient had.

Adobe changed all that with PDF.

Since Acrobat Reader was available (and free!) for Windows & Mac, suddenly the problem went away. Everyone knew how to read a PDF. Adobe became a universally recognized brand overnight even if you'd never heard of Photoshop, because everyone had goddamn Adobe Reader installed.

Because of that, every tech company yearned to be just like Adobe: invent something universally desired, used by billions of people.

Fast forward to a Yahoo/tumblr meeting sometime in 2013/2014.

Tumblr development staff demonstrates how the back end of tumblr works, which (honestly) is revolutionary as compared with how any other social media site worked at the time. Each tumblr post is composed of blocks of data, any one of which can be text, sound, an image, a movie... anything. These blocks of data are threaded together into what looks to the user like one cohesive message (a single tumblr post) but under the hood it's magic.

Further, the mechanism for doing this can be standardized. In other words: tumblr could, if they wanted, publish the standard as a way for ANY social media site to manage its data.

If other sites did that, then they could trade messages with tumblr! Imagine posting a message on tumblr and reading it on Instagram. Or see twitter messages natively on your tumblr feed. I mean personally, that's a horror show. But the concept is interesting.

(In fact, that's how Mastodon and the Fediverse work in 2025. Each Mastodon post is a standard chunk of data that any website can read & display, assuming it understands the underlying ActivityPub protocol and plays by its rules.)

So the Yahoo executives attend this technology demonstration and one of them quite visibly has a light bulb wink into existence over their head. The light bulb is an old school incandescent, 300 watts at least, and glows furiously bright.

The Yahoo exec stands up. His chair knocks backwards.

"OH MY GOD," he stammers. "This tumblr thing could revolutionize social media. It'd be like the new PDF!"

Then blood shoots out of his nostrils and his head explodes, but all anyone ever remembers from that meeting is "PDF".

@sreegs or @cyle or @jv can probably explain it better, but that's what I remember hearing at the time. Please feel free to correct me.

[cyle]

the details here aren't correct, but as i've said many times, yeah, the PDF thing was in direct response to the Neue Post Format, which is how post and reply content is stored on tumblr. it's not as dumb as it sounds. (without that context, it does sound dumb.)

[hugtheteadrinkthekitten]

Can't believe over a decade later we're finally getting an explanation for the PDF thing.

[rainbowgod666]

TEN

FUCKING

YEARS

[vettir]

Anyways, they fucked it up because they brought unnecessary censorship onto the platform, and killed a lot of the draw for it.

[caffeinatedopossum]

Me when I remember something I said ages ago that was wrong or my values no longer align with

[thehappysmiler]

[wuntrum]

utility pole paintings for april / may / june !

[aflo]

Attempting to locate a new Greek restaraunt using my gyroscope

[ooppo]

Your heart is not true enough to enter the gates of Margaritaville

[terra-nightgale]

i wish trans girls didn't have to be likeable and sociable in order to live. if you are a girl whos abrasive and tired and angry at the world and to depressed to make friends youre. basically out of luck. how many girls die because the world doesn't consider their life innatly worthy of existence? because they are upset at the world that treated them like shit and now don't have anything left in them to get people to like them and help them.

[terra-nightgale]

unemployed disabled likeable tgirl will sit and watch helpless as its friend the unemployed disabled dislikable tgirl gets neglected and kicked by the world. what can i even say at this point? it will get better? it might, but she's tired and hurting now and i'm the only one that cares.

[weaseltotheface]

Everybody say "thank you south america" for the humble potato

[weaseltotheface]

Actually let's get specific with it

*checks wiki*

Everybody say thank you indigenous people of present-day southern Peru and extreme northwestern Bolivia from 7-10,000 years ago for the humble potato

[bbbunnygutsss]

*sighs dejectedly* okayyy you got me, I care *smashes head into nearest wall with such force my skull is crushed like a beer can*

[what-even-is-thiss]

The reason your snacks are unsatisfying is that you need both carb and protein.

Carb starts your engine, protein keeps it going.

No carb, engine don’t start. No protein, engine dies out fast.

[what-even-is-thiss]

Easy carb add on:

Cookie

Fruit (canned or fresh)

Chips

Piece of bread

Popcorn

Crackers

Easy protein add on:

Nuts

Spoonful of nut butter

Cheese

Roasted chickpea snacks

Glass of milk (dairy or non dairy)

Small canned sausages or similar

[what-even-is-thiss]

Sugar in there.

[what-even-is-thiss]

I am pleased by people messaging me telling me that after adding a carb or protein to their snacks or meals they feel more satisfied all day. Yes, my plan is working. People are getting through their days with less hangry.

[red-garden]

MAGA boomers SHOCKED by 20y/o commie speaking fluent hog

[red-garden]

Hog 201 for anyone interested in trying this:

Bodily autonomy (like abortion, anti draft, etc) -> “The government shouldn’t be able to force anything on my body I don’t want.”

Anti surveillance -> “I don’t trust big government/big tech (big brother if you’re feeling frisky) with the ability to spy on me and my family.”

Immigration -> “Next to all of us immigrated at some point, I don’t see why the elites get to decide who’s allowed to be where. What’s to stop them coming for me?”

Climate Change -> “Big oil shouldn’t get to determine whether or not I get to go places. I don’t want to be dependent on some big business to survive.”

State Violence -> “I don’t want the goddamn secret police breathing down my neck! I trust my community a whole hell of a lot more to help me than I do the state!”

The vast majority of conservatives think of themselves as underdogs being repressed by the government/the elite, and they value personal freedom (specifically their personal freedom, they don’t care about other people). The will almost always agree with leftist points if you can find a way to blame the problem on their vague enemies (useful, since rich people are the root of most problems), and tie it back to their ability to say fuck everyone else. NEVER appeal to science, theory, logic, or human goodness. Make it seem as if you are a paranoid lunatic who trusts no one. They love it.

[dinosaurjam]

#you need to tailor your arguments to people's existing values and priorities if you want to convince them #the flip side is that it's every bit as easy to tailor conservative arguments to convince a leftist audience #so don't get smug #you're not immune to this either <- prev extremely true

[pudulogy]

same animal btw

[partywithponies]

My woke take, as someone who has worked in both a public library and a school library, is that we desperately need both more books that are at a higher reading level but a less mature subject matter, and more books that are at a lower reading level but a more mature subject matter, because 8 year olds who are advanced readers are still 8 year olds and don't want to read about graphic violence and torture, and teens and adults who have learning difficulties or who are just later readers for whatever reason are still teens and adults and don't want to read about Billy the Bunny going to school or whatever the hell.

[partywithponies]

Shoutout to people in the notes also mentioning people learning the language, I should've mentioned that really, given that I've been stuck reading German picture books myself while learning German.

[marshmellowed]

every time.

[peachyblkdemonslayer]

man who has harmed god knows how many people gets all the understanding in the world but the teen girl is mean once an all the suddenly she's the worst

[luxfuxxvii]

not now kitten, mommy needs to get up off her ass and overcome her fear of writing poorly because it's better than not writing at all.

[captain-price-returns]

If you’re an Iranian soldier and die, the government recognises how you’re a immortal martyred hero

If you’re an American soldier in Operation Epstein fury they talk about how you are a Quirk Chungus who loved brands

[captain-price-returns]

Getting blown up by a Shahed and they start talking about how you had a ridge wallet, a Gamer Supps subscription, loved your Raycon headphones and accumulated 6k worth of credit card debt playing raid shadow legends

[turnupthestrobe]